Denver—When Model T Fords were rolling down the streets of Denver, the Jacobs family was there to service them.
Today, Rob Jacobs and his brother, Joe Jacobs III, operate Jacobs Service Center, a NAPA AutoCare Center, continuing the family business their grandfather, Joe Jacobs, and father, Joe Jacobs Jr., built in 1929.
Honesty and communication have kept several generations of customers coming back, helping Owner Rob Jacobs fill his 11 bays and keep his six technicians working. However, fixing cars properly today requires reliable information and current equipment, Jacobs said.
“In hardware and software alone, it’s not uncommon to spend up to $10,000 a year,...