Staunton, Va.--Continuing its longstanding partnership, Federated Auto Parts will once again sponsor NASCAR driver Ken Schrader and Ken Schrader Racing for the 2010 race season.

New lady in town: Simona De Silvestro will join Danica Patrick as the second full-time female competitor in the IZOD IndyCar Series this year thanks to a partnership between HVM Racing and Team Stargate Worlds.

Charlotte, N.C.--The NASCAR Automotive Group, based in Charlotte, N.C., has committed to a multi-year agreement to sponsor the NASCAR Hall of Fame on behalf of its exclusive NASCAR Performance automotive partners.

Staunton, Va.--Federated Auto Parts will sponsor the 44th annual Auto-Rama custom car show March 19-21 at the Cleveland International Exposition Center (I-X Center).  The Federated Auto Parts Auto-Rama is the premier custom car show in Ohio and one of the largest in the nation.

Allentown, Pa.--Continental Commercial Vehicles & Aftermarket offers over 50 different instruments kits for a wide range of applications on street rods, custom vehicles, performance and muscle cars, and kit cars. 

Allentown, Pa.--Continental Commercial Vehicles & Aftermarket has added another new Racing Fuel Injector to its VDO Deka line.  The new VDO injector can deliver a precision pencil spray at a flow rate of 220 lbs/hr at 3bar.

Allentown, Pa.--Continental Commercial Vehicles & Aftermarket offers VDO programmable speedometers with built-in microprocessor technology that allows enthusiasts to change wheel size, gears or differentials, and re-calibrate the speedometer with the push of a button.  The auto-calibration feature makes the speedometer ready to go in seconds, without the need for a complicated re-calibrating procedure.  It offers one of the industry’s fastest and most accurate set ups.

Ankeny, Iowa--Spal USA has announced a new 16-inch fan gasket for hot-rodders and enthusiasts who want to mount their fans directly to the radiator core without a shroud.

Porter, Texas--High performance lubricant manufacturer Royal Purple and Stark Motor Racing have finalized their team line-up for the 2010 spring season.  "We sought a dynamic line-up that would connect with tech-savvy race fans," said Royal Purple Sponsorship Coordinator Patrick Burris.  "The form of racing didn't matter as much as their (the racers') ability to connect with people," he said.

NHRA Gatornationals, Gainesville Raceway, March 11–14: The traditional season opener for the Pro Stock Motorcycle category, the NHRA Full Throttle Drag Racing Series heads to this historic event in the swamp lands of Florida. Defending event winners include Larry Dixon (Top Fuel); Bob Tasca (Funny Car); Jason Line (Pro Stock); and Hector Arana (Pro Stock Motorcycle).