Lodi, Calif.--Thule Towing Systems and Master Lock Co. LLC, have announced a strategic partnership that will allow both companies to provide enhanced product lines and better service to their dealers.
In this new partnership, Thule and Master Lock will distribute each other's existing products to their customers as well as cooperate on product development for future introductions. Each company will offer a comprehensive line of hitches, trailer balls and ball mounts, locking towing accessories, trailer lighting and electrical components, and heavy duty towing systems.
"The opportunity to combine Master Lock's innovative vehicle and towing security products with Valley's full line of towing systems will give customers more choice when buying towing-related items," said Anders Nordin, vice president of marketing for Thule Towing Systems. "By cooperating in this partnership, both Thule and Master Lock will become more competitive in the marketplace. Plus, using our resources together will help us deliver new products, more efficiently, for our customers."
"This partnership provides customers with the convenience of buying a full range of products from one vendor with one order and one invoice," commented Don Spradlin, general manager, Automotive, for Master Lock. "Our customers will benefit from having access to the best products from each company's product lines."
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