Bethesda, Md.--The consumer media are communicating the "Be Car Care Aware" message more than ever before, as evidenced by the dramatic increase in the number of stories during the past year as a result of Car Care Council public and media relations outreach.
"With record high gas prices, the trend toward 'going green' and the new Car Care Guide, we have seen a surge in the number of news stories featuring the Car Care Council and its 'Be Car Care Aware' messages," said Rich White, executive director, Car Care Council. "The increased use of Car Care Council consumer tips and information by broadcast, print, and electronic media demonstrates that their viewers and readers are genuinely interested in credible information about preventative vehicle maintenance."
Among the media successes of the campaign in 2007:
• Television coverage doubled in 2007. Stories appeared nationally on CBS Sunday Morning, CNN, Fox News, the Today Show, and in major markets throughout the country including New York, Chicago, Detroit, Tampa, Philadelphia, Indianapolis, Phoenix, Denver, San Diego, Minneapolis, Baltimore, Milwaukee, Salt Lake City, Cleveland, and Washington, D.C.
• Readership of Car Care Council newspaper stories increased by 50 percent in 2007, topping 600 million readers nationwide.
• Stories appeared on more major Web sites, including ABCNews.com, CNN Money, Forbes, Investors Business Daily, Business Week, Wall Street Journal, MSNBC.com, YahooNews, Car & Driver, and Popular Mechanics, plus numerous television station sites.
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