Westmont, Ill.--IMR Inc. announces it has renewed its partnership with the Automotive Aftermarket Suppliers Association (AASA) and will continue to serve as the primary sponsor of the Automotive Aftermarket Status Report for the 2009-2010 publication, providing access to its entire Continuing Consumer Automotive Maintenance Survey (CCAMS), as well as supplying data for the do-it-yourself (DIY) analysis that is contained within the report.
"The AASA Automotive Aftermarket Status Report is a top source for current statistics and analysis of the trends shaping the aftermarket, and as the premier source of automotive research in the industry, IMR is honored to be a part of this publication," said Bill Thompson, president and CEO. "Users will benefit from our CCAMS information as it provides insight into their customers and their competitors. With IMR data, they'll know who is purchasing their products and services, what channels and outlets within the channel they purchase from and why, how they compare to the competition and when in the vehicle life cycle they get their business. This valuable information will help them make smarter, more profitable business decisions."
CCAMS is a nationally-representative study of vehicle maintainers and vehicles in operation in the United States. It details the parts replaced and services performed on those vehicles, as well as contains consumer buying dynamics, including what types of vehicle maintenance purchases they are making, what type of vehicles they own, why they select their outlet/retailer of choice, when do consumers purchase from new car dealers versus the traditional aftermarket, and how often parts fail.
In addition to the AASA Status Report, IMR has agreed to supply information for AASA's yearly replacement rate pamphlet.





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