Broadview, Ill.--Bosch has announced the expansion of the Bosch Car Service (BCS) program in North America. The program of 14,000 BCS Service Centers is experiencing a major expansion in North America, in both membership and program benefits, Bosch officials said.
BCS centers must pass a rigorous evaluation process to be accepted to the program, the officials noted. Members not only receive top-quality parts and technical support, they also have access to an expanding suite of training classes. Training is not limited to technology; a wide range of business management classes is being rolled out as well, they said.
In an increasingly competitive marketplace, effective marketing programs are critical. The BCS program provides tools unmatched in the industry, Bosch officials said. Direct-mail marketing tools provide customer retention as well as help to draw in new customers.
New Bosch Car Service imaging programs bring brand awareness, setting BCS centers apart from the competition, officials said. Also new to the BCS program are cross-promotions with other Bosch divisions, giving BCS centers marketing access to an array of customers and programs.
Since a network's strength relies on the performance of its members, Bosch said it has introduced programs to survey and analyze BCS centers to perfect their customer handling skills and operational effectiveness.
The objective is for all BCS shops to reach and maintain the highest levels of quality and customer satisfaction in the industry, increasing the value of the Bosch Car Service network.
All of these programs are designed to maximize efficiency, productivity, and customer satisfaction at every Bosch Car Service Center, officials said.
