March 2010 Edition : Diagnostic & Electronic Repair / Automotive Training & Education
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Yokohama's new Advan Neova AD08 hits the market

placed Wed, Jul 1st, 2009
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Fullerton, Calif.--Yokohama Tire Corp.'s latest addition to its global flagship Advan line, the ultra-high-performance Advan Neova AD08, has gone on sale at tire stores across the country.


The Advan Neova AD08 is an updated version of Yokohama's Advan Neova AD07, known since 2006 as "the fastest street tire."  The new Advan AD08, available in 32 sizes ranging from 15 to 19 inches, is designed for a variety of premium sports cars and sedans, including Porsche, Mercedes-Benz, BMW, and Lexus.


"The Neova AD07 set the standard for max-grip, full-tread tires," said Mark Chung, Yokohama director of corporate strategy and planning. 


“Extensive testing reveals the Neova AD08's distinct advancements in four key areas: dry grip, wet grip, ride comfort, and noise level, taking it to new heights and maintaining our leadership in the industry,” Chung said. 

 
“All of these improvements are very important to consumers in the ultra-high-performance segment and demonstrate Yokohama's technical achievements and innovations."


Many of the new Neova's improvements, especially the wet and dry grip, are attributed to a new Micro Silica compound with Hyper Density Carbon (H.D.C.), which also extends tread wear.


Other highlights include specially placed steel sidewall inserts for improved handling and enhanced cornering, rapid reflex twin ribs that add stability and steering response, an extra-wide “unibloc” shoulder for continuous rubber-to-road contact during high-speed cornering, adaptive flare blocks for better lateral strength and turning power, and stress-control grooves that minimize uneven wear.





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