Bethesda, Md.--The International Academy of the Visual Arts (IAVA) has recognized the Car Care Council for creative excellence in communications from among 7,000 entries around the world in its 15th Annual Communicator Awards competition.
The Car Care Council won the highest “Award of Excellence” in the consumer awareness brochure category for its Car Care Guide.
The Communicator Awards are judged and overseen by IAVA, an invitation-only body consisting of top-tier professionals from media, advertising, and marketing firms including Conde Nast, Coach, Disney, The Ellen DeGeneres Show, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo and others.
The Car Care Guide was designed with two purposes in mind: to promote and provide information to motorists through the consumer media and the Web site, and to respond to requests from repair shop owners and parts store counter personnel for credible third-party vehicle maintenance information for use at the point-of-sale with customers.
The Car Care Guide uses easy-to-understand language instead of technical jargon and fits easily in a glove box.
The guide covers the most common preventive maintenance occasions and procedures that need to be performed to keep cars safe, dependable, and efficient. It also includes descriptions of 12 major vehicle systems and parts, and a list of questions to ask when maintenance or repair procedures are being done on a car.
A Car Care Checklist reminds motorists what vehicle systems need to be maintained and when service or repair should be performed.
“We are very proud that the Car Care Guide was recognized with the highest honor in an international awards competition where we were up against top-of-the-line designs from around the world,” said Rich White, executive director, Car Care Council.
“The Car Care Guide has been a huge success since it was first introduced in 2006,” White said. “We’ve since printed nearly 3 million copies of the booklet in English, French, and Spanish, as well as created a digital version of the Car Care Guide to serve as a quick online reference for consumers.”
