Northbrook, Ill.--Old World Industries has announced plans to distribute its BlueDEF brand of diesel exhaust fluid (DEF) to meet the demands of the North American commercial diesel vehicle industry beginning in 2010.
The company’s established supply network of 10 production locations and more than 4,500 distribution points will enable truck stops, fleet operators, dealerships, and truck manufacturers to maintain DEF inventory.
BlueDEF is a urea-based fluid that converts pollutant NOx into harmless nitrogen and water in selective catalytic reduction (SCR) emissions-control systems. It is required to help nearly all diesel-powered commercial vehicles meet new EPA standards taking effect next year.
“The challenge for the industry will be to maintain ample and uninterrupted supply as demand for DEF grows,” said Old World’s Kal Mahmood, senior vice president of commercial sales. “Our extensive supply chain offers an established distribution infrastructure.
“Few manufacturers have the opportunity to supply and distribute to so many diverse networks as we do,” Mahmood said. “Our expertise and relationships across the heavy-duty market allows us to provide BlueDEF through an already established network.”
