Offroad

 The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes.
Torrance, Calif., May 17, 2017— The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes. The win makes it three in as many races for the RAV4 this season, and gives Millen a...
STAUNTON, Va. – April 3, 2017 – The Federated “Get Dirty with Kenny” dirt track racing experience will be dirtier than ever this year. A few good Federated Car Care Center members will get the chance to see if they can handle the dirt with the “general” of dirt track racing, Kenny Schrader. The...
TEMECULA, Calif. (Dec. 1, 2016) – DRIVEN Public Relations, an international public relations and creative marketing agency, has announced it has been retained by Yukon Gear & Axle, a brand of RANDYS Worldwide and the performance off-road and racing industry’s leading aftermarket provider of key...
Rugged Ridge LED Rock Light Kits (photo by Rugged Ridge)
Suwanee, Ga. (Nov. 29, 2016) –Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new LED Rock Light Kit for Jeeps and various off-road vehicles. Rugged Ridge LED Rock Lights are the ideal addition to any trail-ready vehicle, whether...
Long Beach, Calif., November 29, 2016 – Tenneco’s Rancho performance suspension and shock brand will return as sponsor – this year, as the official sponsor – of one of North America’s top adventure Jeep excursion and event organizations, Jeep Jamboree USA (JJUSA), for its 2017 adventure program. “...
LAKE ELSINORE, CA – Kyle LeDuc drove his #99 Monster Energy / Toyo Tires® Ford truck to a ‘perfect weekend’ at the Lake Elsinore Motorsports Park, in Lake Elsinore, CA.  Competing in Rounds 13 & 14 in the Pro 4 class of the Lucas Oil® Off Road Racing Series (LOORRS); LeDuc was fastest in...
New 4 1/2 and 6-inch bolt-on lift kits improve the looks of Ford’s popular pickup, allow for the use of 18-inch or larger wheels and 36-inch or larger tires, and deliver superior ride quality and handling.
West Monroe, La. (September, 2016) – Superlift, the leading manufacturer of truck and off-road suspension systems, has announced the release of its all-new lift systems for the 2015-2016 Ford F150. These systems are the most complete and cost effective solutions available to make room for larger...
The U.S. Forest Service and the Bureau of Land Management are in the early stages of developing a management plan for the Berryessa Snow Mountain National Monument (BSMNM) and invite the public to participate in Community Conversations about the monument. The conversations are an opportunity for...
The draft Environmental Assessment (EA) for the San Gabriel Mountains National Monument Plan is now available for review. This draft EA is an amendment to the existing Angeles National Forest Land Management Plan, analyzing two alternatives in detail including a "no action" alternative. The 60-day...
This 2011 Jeep Wrangler JK, built by Omix-ADA, is equipped with a variety of Rugged Ridge bolt-on aftermarket products.
Diamond Bar, Calif.—Six consecutive years of growth have propelled the aftermarket 4x4 industry to a new sales record of $39.2 billion, an 8-percent increase in retail sales revenue, according to the 2015 SEMA Market Report. “Economic stability and the rising number of new-vehicle sales for the...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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