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This Month:    Automotive Recycling / Undercar Maintenance & Repair

June:   Performance & Motorsports / Parts and Service for Imports

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Sullivan Tire focuses on building customer trust, education

Gilbert Florissant, Mo. -- Perception is reality.  When it comes to motorists' understanding of their vehicles, there are often misconceptions.  A shop's service writer is usually the bearer of truth, turning the shop counter into a classroom, conveying reasons for maintenance or repair.  Without trust, that can be an arduous task, said Gilbert "Gil" Sullivan, owner of Sullivan Tire & Service.


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St. Louis foreign-parts recycler uses Internet to build business, expand customer base
Al's Foreign Car second-generation Owner Joe Heiman (c.) says he has made getting his business on the Internet a priority. St. Louis--About seven years ago, Joe Heiman, the second-generation owner of Al's Foreign Car, said he got his recycled-parts business set up on the Internet, and he has been rolling ever since.  He said his Web site www.alsforeigncar.com and his involvement with www.car-part.com offers his business another form of exposure.
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  Longevity, reputation buoy Lonero's Auto Body in down market
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