Florissant, Mo. -- Perception is reality. When it comes to motorists' understanding of their vehicles, there are often misconceptions. A shop's service writer is usually the bearer of truth, turning the shop counter into a classroom, conveying reasons for maintenance or repair. Without trust, that can be an arduous task, said Gilbert "Gil" Sullivan, owner of Sullivan Tire & Service.
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St. Louis--About seven years ago, Joe Heiman, the second-generation owner of Al's Foreign Car, said he got his recycled-parts business set up on the Internet, and he has been rolling ever since. He said his Web site www.alsforeigncar.com and his involvement with www.car-part.com offers his business another form of exposure.