Parts & People is a trade-only publication whose goal is to provide news, information, and insightful business profiles to automotive businesses with the purpose of sharing and cultivating good, ethical, and profitable business practices. The tabloid publication is supported solely by advertising revenues and does not sell its mail list nor charge for its editorial coverage.

      Published in Mountain, Midwest, River Valley, Southern California, Northern California, and Northwest Editions, Parts & People is the primary operation of Automotive Counseling and Publishing Company, Inc., a Colorado corporation founded in 1986. AC&PC is headquartered in Denver, Colo., and maintains region offices in Omaha, Neb., Kansas City, Mo., San Francisco, Calif., and Seattle, Wash.