Ford gears up for launch season with new model parts ready to go

Dearborn, Mich.—For the last decade, the Ford team has been working to make sure all new vehicle launches are supported by a service parts availability program. Since 2002, Ford has successfully ensured that nearly 100 percent of all new service and maintenance parts associated with new model launches are available when vehicles hit showroom floors. This year, Ford is on par to achieve the same success with 16 launches underway.

Rocket Restorations specializes in niche Mopar restoration and parts

Shelton, Wash.—To say that Rocket Restorations is in a niche market may be an understatement. Owner Tom Hergert said the firm restores and sells parts only for Mopar cars — Chrysler, Dodge, and Plymouth, from 1962 to 1972.

Hergert said he began working on restoration projects in high school and sold parts at swap meets and other outlets. After attending Gonzaga University in Spokane, Hergert said he got a “real job” in the insurance field, but soon was selling parts — and restoration work was on the horizon.

Drew Technologies CarDAQ-Plus available to Jasper customers

Jasper, Ind.—Jasper Engines & Transmissions is offering Drew Technologies CarDAQ-Plus J2534 reprogramming devices to its customers for rent or purchase.

The CarDAQ-Plus is a fully featured vehicle interface, capable of reprogramming most J2534 compliant vehicles from manufacturers around the world.

Mitchell 1 partners with shops to seek and solve business needs

Industry feedback drives newly released product enhancements for information services

Las Vegas—Over the last several years, Mitchell 1 has been visiting shops and spending time with owners and technicians trying to understand their needs, where the company fits in their businesses and what it needs to work on.

“We’ve learned a lot about what we need to be projecting and the products we need to be building to help them,” said Nick DiVerde, senior director, marketing and customer connection, Mitchell 1.

Tracking business is smart business

Efficient management system provides needed data and communication with customers for Valley Automotive

. . . . . . . .

by Jerold B. Smith

Maple Valley, Wash.—Bryan Kelley, owner of Valley Automotive Repair & Electric, believes using a management system that provides daily reports and efficiently communicates with customers is vital to the success of his business.

February 2015 - Northern California People & Places

The Automotive Service Council of California (ASCCA) will host its first Team Weekend of 2015 on Feb. 7-8, at the DoubleTree by Hilton Sacramento. The new venue is within walking distance of one of the region’s largest shopping malls, Arden Fair. For information, go to

February 2015 - National People & Places

Parts Plus reached an agreement with McLeansboro, Ill.-based Stringer Performance to return as the primary sponsor of Top Fuel driver Clay Millican for a fifth-consecutive season in the 2015 NHRA Mello Yello Drag Racing Series, according to Mike Lambert, president of the Automotive Distribution Network. “We’re pleased to announce our continued sponsorship of Clay Millican and the Parts Plus Top Fuel dragster as part of the newly formed Stringer Performance team in the NHRA Top Fuel division,” Lambert said.

February 2015 - Product Notes

Standard Motor Products announces QWIK-SENSOR promotions

Tesla is more than just another automobile — it’s an omen for our industry

Over the years our industry has seen many changes. For example, beyond the changes in styling and efficiencies, today’s vehicles are better built, they last longer, and they require less frequent servicing than they have in the past. But there is one emerging trend that will have a far greater impact on our industry than all the other changes combined. Consider this …

R.O. Writer streamlines and puts more tools in shop’s box and time on the clock

Juno Beach, Fla.—As the number of supplier, information resource, and reference sites continue to grow, your time, your estimator’s time, and your techs’ time is slowly being consumed. Learning new programs and apps, researching repair information, and going from one Internet parts source to another can rapidly take over the day, R.O. Writer Vice President Kathy Smith said.