June 30th, 2014

With no DRPs, restorations help drive business to Walnut Park Auto Body & Resto

Crestwood, Mo.—Like a favorite pair of worn-in jeans, the petroleum memorabilia and photos dating back nearly 70 years are comfortable and familiar to Walnut Park Auto Body & Restoration’s repeat clientele, said Ray Maserang III, who is third-generation owner of the business with his brother, Scott Maserang.

New location trumps conservative expectations for new repair shop and CARQUEST store

Owensville, Mo.—Tom Reed doesn’t want to jinx himself, but business is good — maybe too good, if that’s possible. But just a little more than a year after moving his automotive repair shop, Midwest Auto Service Center, to a spacious former John Deere dealership and adding a CARQUEST parts store, sales have exceeded his expectations.

Renewed focus results in 5-year sales high

Highland, Ill.—After 30 years in business, Keith Frank, owner of Keith’s Automotive Center, said the shop recently had its best month in more than five years, which he attributes to the shop’s focus on customer service and sales processes.

“It all starts at the front counter in explaining to the customer what their vehicle needs,” Frank said. “And if you work on their car one or two times, they begin to trust you.”

Frame racks can be updated with new holding package from Chief

Madison, Ind.—Modern vehicles manufactured with aluminum and other “exotic” materials require an updated approach to collision repair, and the new Structural Holding Package from Chief Automotive Technologies allows shop operators to use their existing frame racks to properly repair those vehicles. The Chief Structural Holding Package is included in the Ford 2015 F-150 Collision Repair Program.

Albuquerque’s Quanz Auto Care opens collision center primed with new staff, equipment

Albuquerque, N.M.—Quanz Auto Care announced it has opened a new collision facility at I-40 and Juan Tabo, in Albuquerque, approximately 17 miles from its other location on Eagle Ranch Road, where they have operated a collision and mechanical repair shop for more than 20 years.

Adam Quanz, general manager, said they began looking for a new building 12 months ago, with a goal in mind to open a new location that would better serve their collision customers on the East side of town.

NAPA brings Complete Auto value-added services and peace-of-mind warranty

Fort Collins, Colo.—Complete Automotive Repair is winning with a referral-based business model and by partnering with NAPA to increase its quality of service and quality of parts.

“A relationship with a loyal customer is reciprocal. If you take care of them, they take care of you,” Jim Barnes, owner at Complete Automotive Repair, said, adding that his advertising budget is now just $2,000 per year.

“We really don’t advertise because we get one to three new customers per week from referrals. My customers are my best asset,” he said.

NAPA jobber diversifies inventory after relocating hub store

Castle Rock, Colo.—Jeff Pelley, owner of The Rock Parts Co., a NAPA jobber with stores in Elizabeth, Parker, and Castle Rock, said he has witnessed the import vehicle population in Douglas County steadily increase, to the point that Japanese, Korean, and European nameplates now collectively equal that of the Detroit Big Three.

So when the opportunity came to relocate his main Castle Rock NAPA store to a larger location in April, Pelley said he decided to broaden his inventory to cater to both wholesale and DIY customers and focus on import coverage.

Tech-Net team keeps Pride Auto proud

Parker, Colo.—Darrell Pridemore, joint owner of Pride Auto Care with his three brothers, Al, Vince and Dwight, said all of his technicians have been onboard since Pride Auto Care was founded in 2005 with two locations in Littleton and Highlands Ranch, adding a third in 2008 in Parker.

“I just hired my first new technician in three years,” Pridemore said, attributing the long tenures to Pride Auto Care offering its employees full benefits including medical, dental, life insurance, and 401K with a company match.