Connecting nearly two dozen of the nation's top tire distributors to thousands of their respective retailers, TireTrader is on target to process more than $100 million in tire sales in 2007 for the customers of Signal Extraprise Corp., equaling a volume quantity of more than 1.25 million tires.

TireTrader v4.0 has been thoroughly beta-tested at key customer sites and was officially rolled out to all customers at a Wholesale Tire Dealer Conference held in Seven Fields, Pa.

The latest version is in direct response to user feedback and includes:

1) A new Tire Fitment Guide with plus sizing to sharpen the response of retailers to the needs of their customers.

2) Customizable Web links to promote specials, boost sales and provide customers with direct connections to special instructions and technical information.

3) Powerful security features to protect access to key business information by assigning password-accessible user roles to company personnel.

4) Search results updates which provide the ability to adjust screen appearance by customer or customer type for secondary quantities, retail prices, and locations.

As a business-to-business transactional engine for both wholesale and retail firms, TireTrader provides easy, quick, and accurate access to meaningful information, empowering customers to make decisions, and streamlining the sales process.