With eCRM, Mitchell 1's marketing support center creates professionally designed, customizable e-mails that are automatically sent to remind customers when they are due for scheduled maintenance.  Shops choose which offers they'd like to run, and Mitchell 1 measures the results and provides comprehensive reports, including ROI monthly measurements, response rates, and retention metrics.

Mitchell 1's eConnect is a service that acquires e-mail addresses for eCRM shops to use as part of their eCRM reminder program.  Mitchell 1 uses an automated service to match e-mail addresses to the shop's customer database.  eConnect delivers an estimated 20–30 percent e-mail match rate.

"With eCRM and eConnect, shops now have the ability to contact a larger group of customers with a lower monthly investment," said Chris Arden, eCRM product manager. 

 
"The new eConnect service provides an integrated solution for e-mail acquisition and marketing," Arden said.  "It ensures that shops are getting the maximum return on their investment for e-mail marketing.  We realize the e-mail collection process can be tedious and time consuming, so we're helping them get a head start."

eCRM is completely integrated with Mitchell 1's OnDemand5 Manager product, so it automatically pulls valuable customer information over a secure Internet service. 

The daily extraction service and proprietary Mitchell 1 business rules ensure that the right message is being sent at the right time to reach the target customers.