The new site, www.AMIeducationonline.com, will initially offer monthly Webinars on a variety of topics including sales and marketing, customer service, telephone skills, employee management and more.

Students can register for upcoming live, interactive Webinars or take advantage of previously offered sessions in the on-demand archive. Participants of the 60-minute Webinars will earn two credits toward the Institute's Accredited Automotive Manager (AAM) designation.

"Shop owners and managers should be aware that 'business as usual' and minor improvements are not going to set their business apart in the future," said AMI Board of Trustees Chairman, George Witt, AAM. "In fact, change in the business environment comes faster and faster with each passing year. Businesses that become complacent will quickly find their customers being targeted by more innovative competitors."

"AMI is committed to improving the automotive service and repair industry through education and training," said AMI's Executive Director, Toni Slaton, AAM. "I encourage shop owners and managers to take advantage of this training resource, as well as provide it to their staff as part of their employee development strategy. On-demand training puts industry-specific education and training material at your fingertips any time and any where there is an Internet connection."

For more information visit www.amionline.org.