The new Rostra Prius Cruise Control System features all traditional cruise control functions, including set speed, coast/reduce speed, resume/accel, controlled resume rate and retention of last set speed.

The company also makes systems for a variety of fuel efficient cars, trucks, and SUVs on the road today, including: Toyota Yaris and Matrix; Hyundai Elantra and Sonata; Pontiac Vibe; and Jeep Compass and Patriot (2WD).

"Rising prices have made all drivers cognizant of the amount of gas they're using in their vehicles, so Rostra is encouraging motorists to utilize cruise control to limit unnecessary accelerating and decelerating, therefore helping to their reduce fuel consumption," said Sibyl Ringsdorf, manager of marketing and national accounts, Rostra Precision Controls.  "According to an article at FuelEconomy.gov, using cruise control systems to maintain a constant speed - versus aggressively speeding and braking - can help car owners increase their fuel economy."

The company backs its cruise control systems with a limited warranty and recommends professional installation for all products.  Rostra Precision Controls is the largest aftermarket manufacturer of cruise controls, with its systems offering the most efficient way yet to add cruise to vehicles without factory systems.  For a complete list of custom cruise control applications, visit www.rostra.com.