The lower list prices are available to all Ford, Lincoln, and Mercury dealers and the body shops that buy from them.  The new prices are also reflected in each of the estimating systems.

"The program provides a simple, hassle-free process for our dealers to effectively compete with aftermarket alternatives without requiring dealers to submit invoices," said George Gilbert, collision-merchandising manager for FCSD.  "It also provides our dealers a better opportunity to compete for every sheetmetal sale by offering the highest-quality parts available in the market at competitive prices."

All of the 55 parts on the program are offered at newly reduced list prices within a 10 percent premium to average national aftermarket list prices.  The list-price reductions are passed on to all collision repair shops that purchase high-volume sheetmetal parts through participating Ford, Lincoln, and Mercury dealers.

For more information on the "Steel the Sale" program, contact your local Ford, Lincoln, and Mercury collision parts wholesaling dealer.