Articles Written By Lance Buchner:
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Chicago--Kelly McDonald, founder of McDonald Marketing, is a marketing and advertising expert with more than 20 years of experience. On May 8, she gave a talk to the Global Automotive Aftermarket Symposium on a subject in which she is an expert: "Relating, not translating: How to market to U.S. Latinos."
Chicago--Our business, taking care of the customers who drive cars and trucks in the United States, has changed a lot in the last 25 years, Lexus' Nancy Fein told those attending the 2007 Global Automotive Aftermarket Symposium.
Chicago-–Scott Luckett, AAIA vice president of technology standards and solutions, has been a driving force in the call to action for compliance to industry data standards and in the development of the Automotive eForum, at which he delivered the opening address in July.
Chicago--"Be Car Care Aware (BCCA) is the consumer voice, the consumer communication arm, of our industry," Jay Burkhart, Federal-Mogul Corp., Sr. vice president, global aftermarket, told attendees of the Global Automotive Aftermarket Symposium (GAAS) this spring.
Chicago–The Automotive Aftermarket Industry Association (AAIA) is in the process of completing a comprehensive report on telematics applications for both the aftermarket and everyone in the transportation market. The announcement of the forthcoming report was made by Kathleen Schmatz, AAIA president and CEO, at the Global Automotive Aftermarket Symposium on May 20.
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