Midwest March 2013

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A u t o m o t i v e C o u n s e l i n g & P u b l i s h i n g C o . I n c .
8 9 9 L o g a n S t . , S u i t e 3 1 1
D e n v e r , C O 8 0 2 0 3
E l e c t r o n i c S e r v i c e R e q u e s t e d
Serving Missouri, Kansas, Nebraska & Iowa Volume 22 Number 3 March 2013
U . S . P o s t a g e
C o l u m b i a , M O
P e r m i t N o . 3 5 3
Pages 15-19 C1-C4
Gerhart reaps rewards of emphasis on
refinish quality, OEM-parts usage . 15
In spite of challenges from
the economy and increased
total losses, a California,
Mo., collision-repair shop
sees sales increases for the
past fve years.
Business attorney tests shop owners’
knowledge of employee law . . . . . C-2
Cory King offers attendees at the recent CIC
a pop quiz on their knowledge of human
resources practices.
Toyota’s Predictive Estimating promises
quicker, more accurate repairs . . . . . C-4
Software tool will be integrated into estimating
platform, with other OEMs to follow.
Collision Tools & Equipment . . . . . C-4
Collision Repair Training Notes . . . 18
by Matthew Sevart
Ozark, Mo.—In the spring of
2009, Ashley Gilbert was finishing
up his fourth and final year as an
instructor in the Automotive
Technology Program at Ozarks
Technical College (OTC) and
transitioning into a new full-time
position as owner and operator of
an automotive repair shop.
“I left my dream job to pursue
another dream,” said Gilbert, who,
with his wife and co-owner, Amy
Gilbert, purchased a quick lube in
Ozark and converted it into a full–
service repair shop.
Gilbert, who has an automotive
technology degree from Nashville
Auto Diesel and experience as a technician
at a local Ford dealership as well as his
father’s at-home repair shop, said the
decision to open his own shop was inspired
by a trip he took to Kansas City for the
ASA-MO/KAN Vision Hi-Tech Training &
Expo in 2006.
“I never knew about the Automotive
Service Association (ASA), but then I went
to Vision and enrolled in technical training
courses and it really opened my eyes to the
amount of resources available to
independent repair shop owners,” said
Gilbert, adding that he has not missed a year
since, and now sends his two repair
technicians, and service manager as well.
“When I used to get dealership training
through Ford, it was good, but it mostly
applied to what to expect on new models
coming out,” Gilbert said, “whereas Vision
training is more real world, and getting that
aspect was good, especially for running an
independent shop that will see multiple
makes and models of vehicles.”
Amy Gilbert, who has previous
experience in sales and marketing, as well
as an MBA, said she was equipped with the
necessary skills to set up, organize, and run
the business, but it was the management
training courses offered at Vision that
quickly got her up to speed on how those
skills could be applied to the automotive
repair industry.
Some of the insight she picked up at
Vision included managing inventory and
employee pay scales to strategies for pricing
and selling parts and services, she said.
“I came from the jewelry industry,” she
said, “so I was selling diamonds, and the
difference is that when you are selling
diamonds, people ‘want’ them, and in this
industry, it’s ‘need’ money, which makes it
a little tougher.”
INSIDE Parts & People
More than 13,900 circulated
Innovation — from concept to market —
sets Peterson Manufacturing apart . . 3
and vertical
allows for quick
response to
changes in lighting systems for heavy-
duty/feet market.
New website ‘toolbox’ can help shops
prepare for NCCM in April . . . . . . . . . . 3
ASA-MO/KAN meeting discusses
modern coolant technology . . . . . . . . 6
As emerging technology gains traction,
charging systems are adapting . . . . . 7
Clore Automotive Marketing
Manager Jim O’Hara offers insight
on the growing trend of non-
traditional batteries becoming
more prevalent in new car
manufacturing, and the effect it will have on
New Product Notes . . . . . . . . . . . . . .10
Auto Notes . . . . . . . . . . . . . . . . . . . . . 12
Parts & People provides the most recent
automotive news from around the globe.
Heavy-duty industry arrives in record
numbers for HDAW 2013 . . . . . . . . . . 13
A record-setting 2,100 attendees are inspired
by the conference’s theme, “Formula for
Success — Focus on the Future” and
participate in networking events.
Successful execution of brand
promise and value drives profits . . . 14
OTC breaks new ground with launch
of tablet-based diagnostic tool . . . . . 22
Cooper’s Keys to Auto Repair Profits . 23
Mechanical Repair Training Notes . . 24
People & Places . . . . . . . . . . . . . . . . 27
Midwest Wheel garners
2012 distributor of the year award . . 31
For the second time, the annual Truck Parts &
Service Distributor of the Year award is
presented to Midwest Wheel Companies at
HDAW 2013.
Four years ago, Ashley and Amy Gilbert left their
full-time jobs to open up Go Automotive in Ozark.
Since purchasing a quick lube facility and adding
four bays for general repair, gross sales have
Ozarks Tech school instructor transitions to
shop owner, quadruples sales at previous quick lube
More photos and
articles at
Online Edition at
Underhood Maintenance
& Air Conditioning
. . .
Medium- & Heavy-Duty Truck
Continued on page 20
. . . . . . . . . . . .
Coming focus issues
Diagnostic Strategies /Automotive Refnishing
Page 2 March 2013 Parts & People www.partsandpeople.com
Parts & People March 2013 Page 3
Underhood Maintenance & Air Conditioning / Medium- & Heavy Duty Truck Focus Issue
by Matthew Sevart
Grandview, Mo.—In 2010, the U.S.
Department of Transportation’s Federal
Motor Carrier Safety Administration
launched the Compliance, Safety,
Accountability (CSA) program, which
included the Safety Measurement System
(SMS), a system designed to monitor and
analyze all safety-based violations
committed by heavy-duty commercial fleet
vehicles and their drivers.
“The CSA is keeping records of the over-
the-road trucks and fleets to determine
on-road performance in order to identify
unsafe vehicles,” said Mark Assenmacher,
marketing director for Peterson
Manufacturing Company, an innovator in
the production of vehicle safety lighting,
reflectors, electrical harnesses and related
heavy-duty products. “They are reviewing
and scoring the fleets and drivers’
operational metrics. Fleet and maintenance
directors are trying to protect their ratings
and drivers in a number of ways, and one of
which is maintaining operational lighting.”
Vehicle safety lights are one of the few
observable violations that a highway
patrolman can immediately see and cite.
Many fleets are making changes to their
lighting systems in order to avoid those
citations, while enhancing the overall
effectiveness of vehicle safety lighting on
heavy-duty/fleet trucks, said Steve Meagher,
vice president of sales for Peterson
One major push, he said, has been the
implementation of LED lights, which
Peterson designs, manufactures, and
markets under its Piranha brand.
“LED lights are a superior product and
last six to 10 times longer than traditional
bulb assemblies,” Meagher said. “As a result
of the regulations and the price point on
LEDs getting closer to the incandescent
lights, we are seeing more and more trucks
and trailers outfitted with LEDs.”
And while LEDs have extended the life
expectancy of the lights, the light is only as
good as the wiring harness that connects to
the assembly, which can often become
corroded, leading to major component
failures, he said.
The corrosion occurs, Assenmacher said,
as a result of a mixture of road
chemicals that develops on the
undercarriage of trailers as
trucks drive through different
weather patterns.
“We call it the chemical
cocktail,” he said, “and it is
causing corrosion, which is the
No. 1 issue for producing
ineffective equipment —
something fleets want to
Five years ago, in response
to the corrosion issue that so
many fleets were facing,
Meagher said Peterson
Manufacturing began R & D
on a modular harness/lighting system,
resistant to corrosion. One year later, the
Peterson Defender System was
manufactured and sold to replace traditional
electrical harness systems.
“For 25-30 years, the R & D on
traditional harness systems had been
limited,” Meagher said. “We designed
significant improvements and took it a step
further with the corrosion issue, so we made
the investment and created a single- source
solution that is now in its fourth year of
Assenmacher added that the Defender
System comes with a 10-year warranty,
specifically covering corrosion, and is
currently installed on a number of major
over-the-road fleets, and with more than
three billion miles on the road, there has
been little to no warranty issues.
Turning a new product such as the
Defender System around in just one year,
from concept to market, while maintaining
strict quality control, is a testament to
Peterson Manufacturing Company’s vertical
integration, which allows Peterson to keep
everything in house, Meagher said.
“We have 10 different divisions of
Peterson Manufacturing,” said Meagher,
adding that the company’s 670,000-square-
foot campus, with 450 employees, houses
management, sales, engineering, research
and development, manufacturing and
assembly, quality control, purchasing,
shipping, receiving, and warehouse
“All our core items are made right here on
the campus,” he added. “We design our own
tools, cut our own tools, and mold our own
parts. Being a USA manufacturer really
differentiates us from others in the industry,
and right now, we are seeing more
companies than ever basing their purchase
decisions on ‘Made in the USA.’”
One of the major benefits to vertical
integration is avoiding the hold-up problem
that often occurs when relying on others in
the supply chain, Meagher said.
“We can go to the customers, talk to them,
find out what they need or have issues with,
and start engineering solutions for them,” he
said. “The overseas importers and suppliers
Peterson Manufacturing says innovation — from concept to market — sets them apart
Being a USA manufacturer, and producing all the core
Peterson Manufacturing items in house, via vertical
integration, really differentiates Peterson from others in
the market, says Vice President of Sales Steve
Meagher (r.), pictured with Marketing Director Mark
Assenmacher (l.), and Receptionist Karman Thompson.
New website ‘toolbox’ can help shops prepare for National Car Care Month in April
by Rob Merwin
Bethesda, Md.—As National Car Care
Month (NCCM) approaches, shops can
leverage the Car Care Council’s national
consumer media campaign, new website,
and abundance of materials to help
expand their businesses in April, said
Rich White, executive director, Car Care
“We want to help the industry use the
content to promote National Car Care
Month,” White said. “We’re hoping more
and more shops and stores participate.
There’s no one-size-fits-all — there’s
numerous ways to get involved.”
He said the Car Care Council’s new
website makes it easier for consumers to
navigate, and it also has a new section for
the industry that offers resources to get
involved in NCCM. It features a toolbox
of various materials for shops to use
depending on their degree of
involvement. The industry tool kit for car
care month and hosting events can be
found at www.carcareindustry.com.
Many auto repair shops and parts stores
throughout the country celebrate National
Car Care Month by hosting community
car care events, White said. At these
events, businesses volunteer their time to
check components on vehicles that
typically get overlooked, including tires,
air filters, lubricants and fluids, belts and
hoses, battery cables, and lights. The free
vehicle inspection events emphasize the
importance of preventive maintenance
and educate consumers about how to take
proper care of their cars.
Shops that are interested in holding a
car care event can visit the website, or
contact the Car Care Council by e-mail,
rachel.ludlow@aftermarket.org and
rich.white@aftermarket.org, or call them
directly at 240-333-1088 and 240-333-
1030, respectively.
“We can talk and walk you through it,”
White said. “It’s a good opportunity to
touch base with existing customers to
reinforce their loyalty and to meet new
customers, too.” n
Five quick ways shops can participate
Bethesda, Md.—Supporting National
Car Care Month doesn’t have to take a
lot of time, said Rich White, executive
director of the Car Care Council. “Just a
few minutes is all it takes to help your
customers learn the safety and
economic benefits of regular vehicle
The Car Care Council suggests five
quick and easy ways to get involved in
National Car Care Month:
1. Suggest your customers sign up for
the free customized service schedule
and e-mail service from the nonprofit
Car Care Council at
2. Send your customers to
www.carcare.org/car-care-guide to
view the free digital Car Care Guide,
available in English and Spanish, or
order a free printed copy for their
glove compartment.
3. Print out car care tips at
resource/car-care-tips and leave them
out for customers to read while they
are in a waiting room or standing at
the counter.
4. Hang a Car Care Month poster and
banner, and place a Car Care Month
mirror dangler on each customer’s
rear-view mirror. Make your own
signs or get a special point-of-sale kit
from the Car Care Council at
5. Hosting a car care event in your
community? Visit
participants/host-an-event to list your
event at no charge on the Car Care
Council’s website. n
Continued on page 6
Page 4 March 2013 Parts & People www.partsandpeople.com
Publisher’s Statement
Parts & People
The Monthly Regional Publication
For Midwest
Automotive Specialists
Volume 22 / Number 3, March 2013
Publisher: Lance Buchner
Associate Publisher: Michael Anderson
Managing Editor: Rob Merwin
Midwest Regional Manager:
Matthew Sevart
Contributors: John Yoswick,
Jerold B. Smith, Jay Sicht
Graphic Arts Director: Mario Waller
Printer: Tribune Publishing Co. Inc.
Parts & People is published monthly by
Automotive Counseling & Publishing
Company, Inc., a Colorado corporation.
ISSN 1083-771Z
Midwest Edition offices
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President/Publisher: Lance Buchner
Associate Publisher: Michael Anderson
Founded by Lance Buchner and Dave Lucia.
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(800) 397-5630
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(800) 943-3534
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(800) 821-7402
Grease Guns • Jacks • Stands & Ramps • Parts Washer • Clutch/Driveline Tools
Transmission Jacks & Accessories • Wheel End/Brake Tools
Battery Chargers, Tenders & Booster Cables • Extension Cords & Lights
Electrical Wiring Tools • A/C Tools • Air Tools & Accessories
Impact Chisels, Sockets & Attachments • Compressor & Air Hose • DEF Equipment
Oil Products & Accessories • Diagnostic Tools • Tire Tools • Creepers
.midwestwheeI.com www
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Shifting ‘sweet spot’ is an industry challenge
The “Aftermarket sweet spot” is an accepted concept in the
industry generally agreed to be the age range of vehicles where
the entire aftermarket channel, especially independent repair
and maintenance, thrives. Sweet-spot vehicles range from
those just out of warranty to older ones that are still worth
putting significant money into maintenance and repair.
A recent AASA (Automotive Aftermarket Suppliers
Association) Industry Analysis, well-crafted and written by
Paul McCarthy, vice president of industry analysis, and Bailey
Watson, AASA analyst, brings clarity to the concept and
describes a shrinking, shifting sweet spot in an expanding
vehicle parc anticipated now through 2018.
During the last few years, following the economic downturn
and resulting drop in new vehicle sales, the sweet spot
expanded in size to a range of six to 12 years. The sweet spot’s
larger size and range provided momentum and a profitable
target for the industry as a whole, but as the analysis reports, it
peaked in 2011 at 104 million vehicles and is estimated to drop
to 82 million by 2018. The decline of 22 million over six years
is directly linked to new car sales having dropped over the last
half decade. Now, an accelerated cycle of new vehicles
subsequently impacting the aftermarket sweet spot has begun.
The analysis concludes this is neither a headwind nor
tailwind, but rather advises that suppliers can prepare in
advance for the declining sweet spot. The report states
emphatically, however, “The market is not going away.” The
large U.S. vehicle parc of more than 243 million vehicles in
operation is not shrinking but, according to AASA projections,
will continue to grow into future years.
Resist unneeded reduction of sweet-spot vehicles
The AASA analysis not only provides clarity to the concept
of a diminishing sweet spot but confirmation of the challenge
ahead. More, perhaps, than any aftermarket segment, the
service industry thrives within the sweet spot of five to nine
years. From 10 years old and older, the vehicles coming to the
service industry for repair are less profitable and efficient to
service. Many in the industry view much of the 10 and over
vehicle population as benefitting the retail parts business and
“shadow” service providers outside the mainstream industry.
As suggested in this column before, other threats of
influence and intervention remain to further reduce sweet-spot
numbers. Industry leaders and associations will hopefully
maintain vigil to resist initiatives that will compound the
The current surge in new vehicle sales is driven, in great
part, by vehicle credit loans characterized by some credit
agencies as almost 50-percent subprime. In this economy,
“repo” will become “previously owned,” crowding the used
car market and providing impetus for vehicle parc turnover.
Under the guise of “green” there is building pressure to turn
the fleet faster to meet new standards. Programs such as the
ill-fated “Cash for Clunkers” need to be resisted. The number
of foreign buyers at vehicle auctions and the subsequent
exporting of U.S. vehicles should be curtailed, too. The
growing pressure toward GPS monitoring in all vehicles for
insurance, registration, and location-revealing purposes will
add additional pressure for vehicle parc turnover.
An empowered EPA will skirt the need for legislation and
exercise its regulatory powers to thin the vehicle parc of “old
technology” and determine vehicle life span for vehicles
currently in the sweet spot and beyond. Similarly, preventing
increased total-loss determination by insurers in collision
repair shops will keep more mid-age vehicles on the road.
Reducing further, unnecessary loss to the vehicle parc
“sweet spot” should remain a top-of-mind concern during the
next five years. n
Wilmington, Del.—An SAE
International Cooperative Research
Program reported progress in expanding its
evaluation of
R-1234yf, stating that their “high level of
confidence that R-1234yf can be used
safely in automotive applications continues
to grow.”
An earlier Cooperative Research
Program was completed in 2009 and
concluded that R-1234yf is a safe and
acceptable alternative refrigerant for
mobile air conditioning systems that can be
used to meet new environmental and
consumer needs.
The previous evaluation has now been
expanded, and SAE International said “the
findings of the original CRP1234 remain
well founded.”
The evaluations
done by the
automotive industry
under the SAE
program have
involved extensive
According to
SAE, the Cooperative Research Program is
“using universally accepted engineering
methods, including analysis of recent OEM
testing from actual vehicle crash data, on-
bench tests and
more than 100
releases. Based on this testing, the CRP has
found that the refrigerant is highly unlikely
to ignite and that ignition requires
extremely idealized conditions.”
“SAE programs have conducted years of
rigorous safety testing for this refrigerant,
and all results were brought together under
an internationally accepted approach to risk
assessment,” said Joseph Martinko, global
business and market manager, DuPont
Opteon products. “SAE International
Cooperative Research Programs follow a
process that brings a disciplined and
thorough approach to collaborative
industry programs.” n
SAE International technical group’s report bolsters confidence in R-1234yf safety
“The CRP has found that the
refrigerant is highly unlikely to
ignite and that ignition requires
extremely idealized conditions.”
Parts & People March 2013 Page 5
Meet the AISIN Family
You’ve been using our products for years...you just didn’t know it...
Meet the
AISIN WORLD CORP. OF AMERICA 24330 Garnier Street, Torrance, California 90505-5327 www.aisinaftermarket.com/pp
AISIN Cooling System Products
You’ve picked the right choice
Regardless of whether it’s a Water
Pump, Fan Clutch, Fan Pulley Bracket,
Tensioner or an OE matched Timing
Belt Kit, AISIN cooling system products
are the right OE match for your vehicle.
AISIN is the largest OE water pump
manufacturer in the world and has a
great understanding in the development
and engineering of the cooling system.
Water Pump Timing Belt Kit
OE fit, form & function
Tensioner Fan Pulley Bracket Fan Clutch
Clutch Kit Clutch Hydraulics Free Wheel Hub Oil Pump Timing Chain Cover Form In-Place Gasket Door Lock Actuator Automatic Transmission Fluid
Attendees welcome
new format at MACS
2013 Training Event
and Trade Show
Lansdale, Pa.—The global mobile air
conditioning industry came together in
Orlando, Fla., Feb. 6-9, to learn, network,
and determine the best way forward for
the industry.
More than 1250 professionals attended
MACS’ 2013
Training Event and
Trade Show and
visited 92 exhibitors
in 136 booths
during Friday’s
trade show.
introduced a new
convention format
for our three-day
event with great
success,” said Elvis
L. Hoffpauir, MACS president and COO.
“In an economy that is still finding its
footing, we are pleased with the
attendance at our show and the
enthusiasm of our members.”
J. Marcello Ganasevici, of Delphi, a
MACS member and exhibitor, said, “I
heard very positive comments all day
Friday, especially around the training and
technical sessions — reaching the
technicians is paramount for Delphi, and
training is extremely important. Also I
enjoyed Kenny Wallace as the guest
speaker at the keynote lunch.
Phil Eggen of Supercool, a MACS
member and exhibitor, added, “We had a
good show, with more people visiting our
booth than last year. We met with both
domestic and international customers
and made some good new contacts as
well.” n
Elvis L. Hoffpauir,
MACS president
and COO
Page 6 March 2013 Parts & People www.partsandpeople.com
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in Fairfeld, Iowa since 1996
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Jeff Osler
Wholesale Manager
(402) 672-7372
Jaron Kleber
Wholesale Manager
515-262-9704 Ext. 243
Jack Enlow
Wholesale Manager
Peterson Manufacturing says innovation —
from concept to market — sets them apart
don’t have the ongoing product
development, and that’s what differentiates
us from them — we offer a total electrical
solution for our customers.”
Peterson Manufacturing will soon be
celebrating its 70th year in business, and
while much has changed in the company
that got its start in the tire pump and horn
business, before finding its niche in lighting,
one thing has remained the same, and that is
the focus on the customer, Meagher said.
“Business is so complicated today. You
have to look at the whole program — price,
quality, service, innovation, new products,
lead times, and customer service — you call
into Peterson, you are going to get a live
person. Guaranteed.”
Assenmacher added that Peterson
Manufacturing is reaching out to its
customers through a number of social
media avenues as well.
“We have a Facebook page, a Twitter
feed, a YouTube channel, and a LinkedIn
page,” said Assenmacher, adding that
Peterson is also releasing a new
corporate video that we will be available
throughout the 2013 tradeshow season.
For more information on Peterson
Manufacturing or to request the 2013
corporate video or master catalog,
contact Mark Assenmacher at
massenmacher@pmlights.com. n
ASA-MO/KAN meeting discusses
modern coolant technology
by Jay Sicht
Columbia, Mo.—The Automotive
Service Association-Missouri/Kansas’s
(ASA-MO-KAN) Central Missouri chapter
held a Feb. 19 meeting at Bandana’s BBQ in
Columbia, Mo. Local automotive service
professionals joined ASA members for a
presentation on “Coolants: Understanding
the Evolution of OEM Antifreeze
Requirements” by Ed Strickland, sales and
operations manager of Products Plus Inc.
Strickland gave an overview of the
chemical makeup of various types of
antifreeze/coolants, and said that most late-
model vehicles use an organic acid
technology (OAT) coolant (often colored
orange) to increase corrosion protection by
coating the parts in the cooling system for
longer service life.
Most problems with “mud” in the
systems of vehicles using this type of
coolant can be traced to them running low
and air then being introduced in the system,
he said, although contamination with a
conventional coolant is also sometimes the
Because it’s impossible to know if a
cooling system has been previously topped
off, the gold hybrid-type sold by Products
Plus is usually the best choice for topping
off a system, Strickland said, even though it
is not a direct replacement for each type.
Meeting attendees were given a chart
showing the suitable replacements.
“Currently, the product that is the most
compatible with the most types and colors
of factory and aftermarket antifreeze
coolant is still the universal HOAT (Hybrid
Organic Acid Technology) formulation,”
Strickland said. n
Lansdale, Pa.—The 2013 MACS
Training Event and Trade Show featured a
new products showcase with 24 new
mobile A/C and engine cooling products on
display. A panel of the motor press
attending the show judged the following
products as standouts in three categories:
Most innovative new product:
AGS Swedge
Lokr Kit. The
Tool and
System is the key
to permanent,
fast, and
economical A/C
repairs. The
Tool is designed
to fit into the compact spaces where A/C
lines are found, allowing most repairs to be
completed right on the
vehicle. The Swedge-Lok
repair fittings consist of
tube-to-tube unions, tube-to-
hose unions, and block-offs.
The specialized alloy and
design of those fittings
makes for corrosion-proof
and leak-proof repairs that
are pressure-rated and
tested up to 1,000 PSI.
Best use of technology in a new
product: Santech
No. MT3710 –
Dual Channel
Thermometer Kit.
This is a J/K-type
thermometer that
will display two
separate probe
readings at the
same time on one
screen. The unit
will also perform a
differential reading
of the two probes. The thermometer comes
with a protective rubber cover. The probes
are direct contact for accurate readings.
Most service-friendly new
product: Beck/Arnley European
Coolants. Beck/Arnley’s new lineup of
Genuine OE Quality European Fluids
includes Euro
Concentrate, Euro SF+,
and Euro ++. They are
bottled in Europe and
formulated specifically
for Audi, BMW, Mini,
Land Rover, Volkswagen,
and Volvo models. The
bottle includes a
collapsible spout for ease
of pouring. n
MACS honors new product showcase
winners and names category standouts
AGS Swedge Lokr Kit
Santech No.
MT3710 – Dual
Thermometer Kit
Beck/Arnley European
Continued from page 3
Ed Strickland, of Products Plus Inc., gives
a presentation on OEM antifreeze
requirements to more than 20 people
attending a meeting hosted by ASA-
MO/KAN in Columbia, Mo.
Located in South Kansas City, the Peterson
Manufacturing Company houses 10 different
subsidiaries or divisions of Peterson in its
670,000-square-foot campus, including
Peterson’s Maxi-Seal division (above), where
custom wire harnesses are manufactured.
by Matthew Sevart
Lenexa, Kan.—The need for greater
fuel economy and the electrical demand
inside today’s vehicles, stemming from a
wide variety of in-cabin conveniences
such as heated seats and DVD players, is
changing the way the OEMs are looking
at vehicle battery technology, said Jim
O’Hara, vice president of marketing at
Clore Automotive, a manufacturer of
battery charging systems and related
“No longer is the battery just for
starting a car. It’s being used for a variety
of things, and it’s being cycled far more
than in the past,” he said. “In addition to
starting a car — reducing up to 7 percent
of the battery’s capacity, which the
alternator then
recharges — the battery
is used more and more,
and therefore heavily
discharged and
Between the in-cabin
amenities and the power
needed to run the
vehicle, O’Hara said the
alternator is becoming
overwhelmed, which
has led the OEMs to
develop sophisticated electrical systems
systems that require a battery that can
supplement the alternator during periods
of peak demand.
As a result, O’Hara said, vehicle
manufacturers began looking for
alternatives to the standard flooded acid
batteries, resulting in new technologies
such as AGM, deep cycle, and gel cell
batteries, of which AGM is the most
“AGM stands for absorption glass mat,
and technically, it differs from traditional
flooded acid batteries in the sense that the
battery’s plates are wrapped with thin
fiberglass mat separators, which absorb
the battery’s electrolyte, rather than
flooding all the plates,” said O’Hara,
adding that this results in a battery that is
better suited to handle the deeper cycling
required on modern passenger vehicles.
By the early 2000s, O’Hara said, those
non-traditional batteries were being
installed as original equipment on a
handful of makes and models, including
As emerging technology gains traction, battery charging systems are adapting
Clore Automotive Vice President of
Marketing Jim O’Hara says the days of
the traditional flooded-acid battery are
numbered, and new technology such as
AGM and gel cell batteries require new
battery charging systems.
Clore Automotive, under its Solar brand,
has released Pro-Logix battery chargers,
such as this wheeled charger model
PL3750, with the ability to properly charge
all battery varieties.
Parts & People March 2013 Page 7
*Most cars/light trucks. Cannot
combine with any other of fer.
For a limited time only.
Computer Scan
for Stored Codes
Any Repair or
Maintenance Service
of $100 or More..........
Any Repair or
Maintenance Service
of $200 or More..........
Any Repair or
Maintenance Service
of $300 or More.........
*Cannot combi ne wi t h anyot her of f er.
For a l i mi t ed t i me onl y.
$ 20 OFF
$ 40 OFF
$ 60 OFF
tWARRANTY – 12 Month / 12K Miles
tCONVENIENCE – Free Customer Shuttle
tQUALITY – ASE Certifed Technicians
tSAME DAY SERVICE – On Most Repairs
tWORK DONE RIGHT – The First Time, On Time
We Want To Guarantee Your Satisfaction
tNO SURPRISES – All Prices Must Be Approved
By You Before Any Work Is Done
123 Any Street | Anywhere, USA 30303
Monday – Friday 7:30am – 5:30 pm
The next time your car needs service, please come and
find out what it’s like to be one of our satisfied customers.
You’ll notice the difference on your very first visit.
Mon – Fri 8am – 5pm
Sat 10 – 2pm
r Quality – ASE Certified Technicians
r Warranty – Nationwide, 12 Month/12k mile
r Convenience – Free Customer Shuttle
r 100% Customer Satisfaction –
We want to guarantee your satisfaction
r Same Day Service – On most repairs
r Work Done Right –
The first time, on time
r No Surprises – All prices must be
approved by you before any work is done
r Emissions Repair Facility
123 Any Street
Anywhere, USA 30303
r D
John Doe
et A
cquainted O
Any Repair or
Maintenance Service
of $100 or More..............
A ny Repair or
Maintenance Service
of $200 or More..............
A ny Repair or
Maintenance Service
of $400 or More.............. $
*Cannot combine with any other offers.
One time use only. Limited time only.
arning Light S
If a warning light is on, your vehicle
is telling you it has a problem! We will
report your trouble codes for FREE.
Additional charges may apply should further
diagnostics be needed to determine cause.
i x
t h
i n
The D
ealership A
You never have to go to the dealership for service
and maintenance, except for warranty work or recalls.
We can take care of it all, right here, completely
maintaining your vehicle while saving you money.
r Quality – ASE Certified Technicians
r Warranty – Nationwide, 12 Month/12k mile
rConvenience – Free Customer Shuttle
r 100% Customer Satisfaction –
We want to guarantee your satisfaction
rSame Day Service – On most repairs r Work Done Right –
The first time, on time
rNo Surprises – All prices must be
approved by you before any work is done
rEmissions Repair Facility
r D
123 Any Street
Anywhere, USA 30303
Oil Change with
FREE 21 Point Inspection
9 99
Brake Check
Al l Flui d Level s Check
Li ghts Check
Bel ts & Hoses Check
Tire Safet y Check
Plus... Road Test!
* Shop supplies and taxes extra. Most cars/light trucks. Oil change includes up to 5 qts.
of motor oil and new oil f ilter. Cannot combine with any other of fer. Limited time only.
Inspection includes:
Gold Hill Rd
State Hwy 155
Elm St
123 Any Street
Anywhere, USA 30303
M-F 7:00-7:00
Sat 10:00- 5:30
Sun Closed
Conveniently located near a landmark
r P
John & Jane Doe
- Owners
Shops that use our direct
mail program see a 20-40%
increase in car count
We drive car count to your shop by using tools
that are proven to generate results. Our turn-key
service with flat fee pricing will give you a return
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For more information and a free market
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Visit Mudlick Mail at booth #800, 802
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Continued on page 8
As emerging technology gains traction, battery charging systems are adapting
the Mercedes S Class in 2000,
Chevrolet Corvette and Toyota
Prius in 2001, and BMW 3
Series in 2003.
Since then, the AGM and
other non-traditional batteries
have picked up momentum, and
although still relatively small in
share volume, they can be found
in nearly 15 percent of
nameplates, and by 2017,
O’Hara said it is estimated that
more than 50 percent of the
vehicles sold in North America
will have non-traditional
batteries such as the AGM.
“The flooded battery is going
away,” O’Hara said, “and although the
AGMs are currently 30 to 100 percent
more expensive than the comparable
flooded battery, there are so many
benefits. You get a battery that can have
more power, more vibration resistance,
and can handle more cycling applications
— overall, it’s just a smarter battery.”
However, a smarter battery requires a
smarter battery charger, O’Hara said.
“AGM and gel cell batteries, in
particular, require a battery charger that is
compatible with their
specific charging needs,” he
said. “Generally, this means
that the charger will charge
the battery using a ‘smart’
charging routine that
incorporates a constant
amperage rate for the
majority of the charging
process and will precisely
control battery voltage
throughout the charging
For those applications,
Clore Automotive, under its
Solar brand, has released
Pro-Logix battery chargers,
with the ability to properly
charge all varieties
including flooded, AGM, gel cell, spiral
wound, deep cycle, and marine types.
Failure to use an AGM or gel cell
compatible charger on those battery types
will have detrimental effects on battery
life, O’Hara said.
“Using a traditional battery charger on
an AGM battery will result in excessive
voltage and heat creation, destroying the
battery’s chemical composition and
shortening the useful life of the battery.”
A good rule of thumb, if unaware
whether the battery is flooded or AGM, is
to choose the AGM setting, O’Hara said.
“You’re not going to hurt a flooded
battery when charging in the AGM mode,
but the same can’t be said for charging an
AGM battery on the flooded mode, so
when in doubt, go with AGM,” said
O’Hara, adding that technicians should
also use resources such as Mitchell or
AllData when working on a vehicle to
verify what battery application is OEM.
From the distribution level, O’Hara
added that tool and equipment vendors
will have to adapt to the new technology.
“The techs in the shops are going to
look at their tool house to point them in
the right direction,” he said, “and from a
Clore perspective, we feel we’ve made it
easy for everybody in the channel
because Pro-Logix is all we have in our
Solar-branded chargers, and those are all
fully automatic chargers with the ability
to charge all lead-acid battery types.”
Under the Solar Pro-Logix brand,
O’Hara said Clore offers eight smart
chargers, ranging from wheel chargers to
portable maintenance chargers, adding
that the investment for a Pro-Logix smart
charger, that can handle all battery types,
starts at $80 for a portable unit and as
much as $650 for a top-of-the-line
wheeled unit, with multiple units and
price points in-between.
To help keep the shop owner,
technician, and other industry
professionals stay abreast on the changing
battery technology, and subsequently, the
effect it has on charging equipment,
O’Hara said Clore Automotive has been
building a content library, which can be
found at www.cloreinfo.com.
“Our goal is to provide education on
how to charge batteries more safely,
faster and more efficiently,” he said. “We
cover areas like how battery chargers
have changed, what to look for in a
product that will meet the needs of today
and tomorrow and the things to remember
to get the most out of your equipment
purchase. Those things are important
regardless of which brand of unit you
have, and if you follow those, you will
get a longer life on your investment.” n
Page 8 March 2013 Parts & People www.partsandpeople.com
Word Unscramble—All Things St. Patrick’s Day
Unscramble these words to reveal a car part.
Arrange the circled letters to form the answer to the question below.
Sales of this brew more than
double on St. Patrick's Day?
Continued from page 7
The Clore Automotive Solar Pro-Logix PL2320 is a fully automatic,
portable, smart charger, that handles not only the traditional
flooded battery, but also new technologies including AGM, gel cell,
spiral wound, marine, and deep cycle batteries.
Toll Free: 888-535-5175
Factory Authorized Service & Training For
Servicing Automotive Shops
in KS & MO since 1985
888.535.5175888.535.5175888.535.5175888.535.5175 n
Parts & People March 2013 Page 9
Fax 785-266-3602
Parts Direct: 816-474-9413
Toll-free 800-926-1979
Fax: 816-474-1401
Fax 785-233-7344
Fax 785-273-0656
Ed Bozarth
Fax 785-266-3820
Direct 785-267-1461
Fax 785-267-9550
Direct 785-267-1461
Fax 785-267-9550
Direct 785-267-1461
Fax 785-267-9550
Ed Bozarth
Fax 785-266-3820
Car City
Direct 816-901-4129
Fax 816-233-4366
Car City
Direct 816-901-4129
Fax 816-233-4366
Fax 785-266-3602
Laird Noller
US Watts 1-800-632-FORD
KS Watts 1-800-432-2931
Direct 785-235-1551
FAX: 816.801.8682
OEM Mopar Parts
OEM Mopar Parts
Parts Direct:
Toll-free 800-926-1979
Fax: 816-474-1401
Direct 785-273-2224
Fax 785-273-0656
Car City
Direct 816-901-4129
Fax 816-233-4366
OEM Mopar Parts
Superior Lexus
Wholesale Direct
Fax 816-801-2495
Our newest
Laird Noller
Toll Free: 1-800-332-6184
Direct: 785-843-5184
Fax: 785-841-3781
Steelmate USA introduces
TPMS products
Cerritos, Calif.—Steelmate USA enters
the TPMS category with four models. The
products are attractive to the “towables”
market, where valuable cargo in trailers
behind vehicles needs to be monitored
regarding tire temperature and/or air
pressure. With a cigarette lighter plug
design, three of the four models are easily
moved from tow vehicle to tow vehicle as
needed. The first model is the TO-02 and is
a basic “flashing” alert to draw attention to
a tire problem. The second unit, the TP-03,
displays the temperature and air pressure
for up to four wheels and shows the exact
tire that is causing the alert. The TP-08
model adds the capability to program a tire
location for tire rotation or replacement
from the iSTYLE display module. The
fourth unit, the TP-05, is a hideaway ECU
(Blackbox) that has video output to display
the tire monitoring on screen, on any in-
dash radio with video inputs. All the models
come with four in-wheel valve stems that
include long-life lithium batteries, and
transmit the signal to the displays,
Associated Equipment introduces
ATEC Bench Charger line
St. Louis—Associated Equipment
Corp. (AEC) offers its new line of
portable automotive battery bench
chargers under the ATEC brand. The
ATEC chargers have sleek new cabinetry,
more efficient transformers, and feature a
digital meter display with a push-button
switch to toggle between voltage and
current readings.
Custom-fit foam drawer organizers
for Verus Pro and accessories
Lincolnshire, Ill.—Technicians can turn
their tool cart into a high-end mobile
diagnostic tool station with new custom-fit
foam drawer organizers to keep their Snap-
on Verus Pro and its accessories clean,
organized, secure and protected.
Chicago Pneumatic introduces
3/4-inch impact wrench
Rock Hill, S.C.—Chicago Pneumatic
has introduced its CP7769 series air
impact wrench, the most powerful impact
wrench in its class and the only 3/4-inch
impact wrench to offer the side-to-side
(S2S) single-hand forward/reverse
switching for improved efficiency and
operator comfort, company officials said.
The CP7769 series is designed for a wide
variety of maintenance applications,
including heavy vehicle mechanical
repair and maintenance repair operations.
New Product Notes
Continued on page 11
Page 10 March 2013 Parts & People www.partsandpeople.com
Interested in owning your own

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Snap-on introduces new custom-fit foam
drawer organizers to keep Verus Pro and
its accessories clean, organized, secure,
and protected.
Steelmate USA introduces four new TPMS
models suitable for the towables market.
Chicago Pneumatic introduces its 3/4-inch
air impact wrench designed for a wide
variety of maintenance applications,
including heavy vehicle mechanical repair.
The CP7769 and the CP7769-6, with a
six-inch extension shank, provide 1,440
lb-ft. (1950 Nm) of maximum torque, the
highest of any 3/4-inch impact wrench in
its class. With an optimal balance and
interaction between motor and clutch
mechanism, it consumes less air (7.75
cfm) than competitive tools.
Gates Corp. introduces coolant
hose for heavy-duty applications
Denver—Gates Corp. introduced a new
high-temperature, peroxide-cured EPDM
coolant hose for heavy-duty applications,
including trucks, buses, and off-road
equipment. It is a less expensive
alternative to silicone or sulphur-cured
coolant hose. The abrasion-resistant
material is designed to resist
electrochemical degradation, binds to
system components for fewer cold water
leaks, and has a lower water permeation
rate than silicone hose.
Cordless Blue-Point light illuminates
entire engine compartment
Kenosha, Wis.—The new Blue-Point
128-LED Cordless Rechargeable Under
Hood Light is the brightest underhood light
that Snap-on offers its customers. With
180-degree light distribution, it illuminates
the entire engine compartment, giving
service technicians the ability to perform
service repairs faster and more efficiently.
Its diffusion tube technology eliminates
shadows and the rechargeable lithium-ion
4400 mAh battery offers three hours of
continuous light. An underhood bracket
telescopes from 47 inches to 71 inches to
fit most vehicles.
ACDelco powers up its
fleet battery portfolio
Grand Blanc, Mich.—ACDelco has
released two new fleet battery part numbers
in its continuing effort to provide fleet
servicers a broader variety of battery
choices. Both batteries – which carry an 18-
month free replacement warranty – are
designed with a special lead (pb) paste and
density that helps enable them to withstand
the heavy-duty cycling of over-the-road
(OTR) truck fleets where there are no idle
laws. The flooded batteries also are designed
to last longer in high-cycling environments
and provide near-AGM cycling capabilities
at a flooded lead-acid battery price.
EPA adds Yokohama’s
new commercial tire to
SmartWay list
Fullerton, Calif.—
Yokohama Tire Corp.’s new
TY517 commercial tire has
been added to the EPA
SmartWay list of verified
technologies. Yokohama,
which now has nine products
recognized as SmartWay
“low-rolling resistance tires,”
will debut the TY517 at the
Mid-America Trucking
Show, March 21-23 at the
Kentucky Expo Center in Louisville, Ky.
SmartWay Transport, a collaboration
between the EPA and the freight sector, is
designed to improve energy efficiency and
reduce greenhouse gas and air pollutant
Liqui Moly introduces
new automatic gear oil
Simi Valley, Calif.—Liqui Moly has
introduced a versatile automatic gear oil,
the Top Tec AFT 1800, which covers a
broad range with long oil change intervals.
It was primarily developed for the six-
gear family 6HP19/26/32 from ZF, which
is installed by, among others, BMW,
Jaguar, Land Rover, and Porsche. It also
has an official Dexron VI
approval from GM and a
Mercon LV approval from
Ford. In addition to this, it
fulfills the specifications BMW
83 22 0 142 516 (M-1375.4),
Hyundai SP-IV, Nissan Matic
S, and Toyota WS. Due to its
low viscosity, it also
withstands low temperatures
and contributes to a reduction
in fuel consumption. Oxidation
and aging stability properties
enable long oil change
intervals. n
The new Blue-Point eliminates shadows
and has a three-hour charge.
Continued from page 10
Parts & People March 2013 Page 11
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Yokohama Tire Corp.’s
new TY517 commercial
tire debuts in March.
Special service. On Jan. 24, the first
customer hand-over of two all-new Range
Rovers took place at a state-of-the-art
visitor center in Solihull, UK. It’s the first
Jaguar Land Rover facility of its kind in the
world and was designed to offer customers
the opportunity to undergo a high-quality
multimedia experience as part of receiving
their new Range Rovers.
With the appearance of a boutique hotel,
the Solihull visitor center offers customers
special parking, a personal concierge, and a
VIP lounge that features 16-foot ceilings. A
Meridian cinema-style theater provides
Land Rover buyers an introduction to the
brand. Guests then move to a room where
their Range Rover will be unveiled using a
3D projection technology that silhouettes
the actual building of the vehicle, all with
dramatic lighting and Meridian audio
sound to enhance the experience.
More than 6,000 guests currently
visit Solihull each year to take part in
factory tours and off-road experiences,
and Jaguar Land Rover expects an
additional 2,000 guests will visit in
2013 with the opening of the new
visitor center.
Bad economy? Apparently plenty of
buyers have money to spend on luxury
cars, as Porsche Cars North America
reported a 32 percent increase over January
2012 with sales of 3,358 vehicles for the
first month of 2013. This follows a record-
setting 2012 in the U.S. with 35,043
vehicles sold.
January’s sales leader was the Porsche
Cayenne SUV with 1,500 units sold (993
were sold in January 2012). The other hot
seller was the combination of 911 models,
including the 911 Carrera 4 models that
hit the market.
Industry report. At the recent Portland
International Auto Show, Ford Motor Co.
U.S. Sales Analyst Erich Merkle provided
automotive media with data on the auto
industry and projections for the future.
Citing 14.8 million unit sales for 2012 in
the U.S., Merkle said the 13-percent
increase over 2011 was tied to housing starts
across the country and shifts in buying
habits by consumers.
“In the 1970s the industry sold small cars
and minivans, shifting to larger vehicles and
SUVs in the 1990s,” Merkle said. “Moving
forward, Boomers began downsizing from
SUVs in 2004-2005 forward as the cost of
ownership, including
fuel costs, became vital.
In 2012, small cars
represented 21 percent
of sales, the highest
ever, and consumers are
focusing on smaller and
mid-size vehicles.” He
added that hybrid and
plug-in electric vehicles
now represent 4 percent
of industry sales and are
growing with monthly
sales of 50,000 units.
Merkle also said that
smaller utility vehicles
and crossovers
represented 12.5-13
percent of sales in 2012 and will continue to
be aggressive, with fuel efficiency being an
important issue for any vehicle. “Trends will
be toward smaller engines that provide
better fuel economy but top performance,”
he said. “At Ford, we sold 334,364 vehicles
with our EcoBoost engines in 2012, and we
expect that number to increase to 500,000 in
Hot show. The recent 2013 North
American International Auto Show
(NAIAS) in Detroit had 42 vehicle debuts,
38 of those worldwide introductions. More
than 5,000 automotive journalists from 58
countries were on hand and the show drew
771,000 visitors, according to NAIAS
producers. The most expensive car on
display was the Bentley Mulsanne, a hand-
crafted luxury sedan priced at $368,000.
The 2013 Cadillac ATS was crowned the
North American Car of the Year at the
Detroit show, while the 2013 Dodge Ram
1500 was named the 2013 Truck/Utility of
the Year. Both vehicles utilize an extensive
amount of advance high-strength steel in
their bodies. n
Page 12 March 2013 Parts & People www.partsandpeople.com
Since 1963 Carroll Tire
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The Porsche Cayenne SUV was the top
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Parts & People March 2013 Page 13
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Heavy-duty industry arrives in record numbers for ‘Formula for Success’ at HDAW 2013
by Rob Merwin
Las Vegas—A record-
setting 2,100 attendees were
welcomed to the eighth
annual Heavy Duty
Aftermarket Week (HDAW
2013) at The Mirage in Las
Vegas, Jan. 21-24, where they
participated in its Product
Expo, one-on-one meetings
and networking opportunities,
and education sessions and
presentations inspired by the
conference’s theme, “Formula
for Success — Focus on the
Future,” developed by Co-
chairs Tom Stewart, president
of Carolina Rim and Wheel,
and Walt Sherbourne, director
of North American Field Sales for
Aftermarket for Meritor.
During welcoming remarks, Stewart
explained the theme was decided upon
with the current economic climate in
mind. “We felt it was important to
determine what our businesses should be
doing now to ensure success tomorrow,”
adding, “Life isn’t about waiting for the
storm to pass, it’s learning how to dance
in the rain.”
Keynote speaker Sam Geist, an
entrepreneur and marketer, shared
insights gained through years of business
experience (see article, p. 14) and
economist William Strauss predicted the
heavy-duty industry will continue to
experience the current trend rate of
growth. Speaker Mike Workman
presented, “Unbundled Services: Is It
Time?” and Derek Kaufman, president of
C3 Network, offered, “Technology
Trends Driving Aftermarket
Sherbourne said more than 200
people participated in the event’s
new education SOLD! (Service
Opportunities and Learning Day)
program, which focused on
owners and managers of
independent service shops and
distributors offering service. It
provided educational information
on industry trends, new
technologies, and key profit
opportunities. “It’s clear the
service side of our industry is
hungry for education,” he added.
The event also enjoyed a
record number of suppliers,
including 40 new exhibitors,
Stewart said, and with nearly 430 booths,
the Product Expo was the largest in
conference history. All available exhibit
space sold out a month prior to the
event’s opening.
For the second time, the annual Truck
Parts & Service Distributor of the Year
award was presented to Midwest Wheel
Companies. Chip Magner of Randall-
Reilly Media, who presented the award,
said the 11-year-old distinction
recognizes the best in heavy-duty truck
parts distribution. The award’s four other
finalists were Six Robblee’s Inc., Point
Spring and Driveshaft Co., Parts For
Trucks Inc., and Inland Truck Parts,
Magner said. Midwest Wheel also won in
Mark Seng, of Polk, presented the
Heavy Duty Aftermarket Industry Hall of
Fame Award to Harvey Peterson, former
president of Catgo, who grew the
company into 18 locations in multiple
states as well as being part of numerous
industry boards and winner of several
Sherbourne said, “We are elated by the
growth we have seen in the participation
of both exhibitors and suppliers as well
as the incredible turnout for SOLD! We
see this as an indicator for continued
growth and prosperity both for HDAW
and our aftermarket.” n
Last year’s HDAW co-chairs, Mike Betts (second from l.), of
Betts Spring Co., and Kevin Duval (third from l.), president of
Canadian Wheel Industries, accept plaques of appreciation for
the success of HDAW 2012 from HDAW 2013 Co-chairs Walt
Sherbourne (l.) and Tom Stewart (r.).
HDAW 2013 statistics
• Total in attendance: ..................... 2,100
• SOLD! program attendance: .......... 207
• Distributors in attendance: ............. 590
• Total exhibit booths: ....................... 429
• One-on-One meetings: ..................1618
by Rob Merwin
Las Vegas—To drive a business
tomorrow, companies must use their
resources effectively to deliver brand
promise today, said Sam Geist, of Geist
and Associates Inc., during his HDAW
2013 keynote speech, “Competing for
Today — Building for Tomorrow:
Strategies to Compete Successfully,” which
was developed to highlight current
marketplace trends and strategies.
“You will be remembered for what you
finish, not for what you started,” he said.
“The biggest problem in business today is a
lack of execution — we talk, but we don’t
In keeping with HDAW’s theme,
“Formula for Success — Focus on the
Future,” Geist said successful companies
will execute and deliver on their promise
and value, regardless of changes in the
industry. “Change is going to happen
whether you like it or not, so keep it at the
forefront of your action, and stop believing
your own brochures — the only people that
say you have value are your customers.
Make an appointment with them and
handle change together. Also, take charge
of proper execution, because customers
will appreciate the ease of doing business
with companies that deliver.”
Businesses can no longer be
focused on providing the
lowest price, because in the
global world there will “always
be someone to
beat you at the
price game.”
The business
model has
changed, Geist
said, and
must adapt to their customers’
needs. “Today, the business
isn’t selling lemonade, it’s how
to sell the lemonade.”
Customer expectations have
changed, too, he said.
“Everybody wants more for
less and their needs continually grow, so
keeping in touch with customers is
especially important, because if you’re not,
your competition is.”
“Differentation” is a competitive
advantage and makes
what a company
provides and stands
for unique. “When
you take price off the
table, what does your
company have left to
offer?” Geist said.
Geist said too many companies spend
too much time on strategy and not enough
on execution. “Brand is a promise, and
there’s a direct correlation between
execution and profitability. Strategy will
get you in the game, while execution is the
game — it’s the driver for profits.” n
Page 14 March 2013 Parts & People www.partsandpeople.com
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The biggest problem in business today is a lack of
execution, says Sam Geist, HDAW 2013 keynote
speaker. “We talk, but we don’t do.”
Successful execution of brand promise and delivering value will drive profits
Truckers hopeful about transportation
investments with first T&I hearing
Grain Valley, Mo.—The Owner-
Operator Independent Drivers
Association, OOIDA, expressed thanks to
the Committee on Transportation and
Infrastructure for recognizing the critical
role transportation plays in the economy
in its first hearing of the 113th Congress
held recently.
The hearing, “The Federal Role in
America’s Infrastructure,” said a main
item for Congress includes preparing for
the next surface transportation
reauthorization, something the association
wholeheartedly supports, said Todd
Spencer, executive vice-president of
He added that the association looks
forward to working with Committee
Chairman Bill Shuster (R-PA) in
providing expertise on transportation
issues and moving forward with a viable
“Truckers know firsthand the
importance of investments in roads and
bridges to improve and continuously
revitalize our national lifelines of
commerce,” Spencer said. “Most would
echo President Obama’s comment of ‘fix
it first’ and add ‘do it now and for the
future.’ For that to become reality, we
have to have reliable and fair funding
mechanisms that preserve the tried-and-
true user fee system that fuel taxes have
always represented while maintaining the
trust that is at the heart of our
transportation core.”
Moving toward proposals that involve
tolling more roads, especially interstates,
would have a negative impact on that
national network, Spencer said. “We
need to do something to stabilize the
highway trust fund as it faces a $100
billion shortfall over the next 10 years
and that needs to be a major priority for
Congress and the White House over the
next two years.” n
“You will be
remembered for what
you finish, not for what
you started.”
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California, Mo.—In spite of a
challenging economic climate and
increasing total-loss insurance claims, Ron
Gerhart said his business, Gerhart Collision
Center LLC, has thrived thanks in part to a
longstanding reputation for its attention to
details and finding solutions that enhance
productivity while increasing customer
“I’ve been lucky to have enough work to
support me over the years to put me in this
position,” Gerhart said. “Part of our
success is due to me having the same labor
team for years.”
Gerhart has been in the same location off
of Highway 87, just north of town a few
miles, since 1984 and now employs two
body technicians and a painter and fills in
for other duties including painting as
necessary, he said.
His philosophy to use as many OEM
parts as practical allows for enhanced
productivity and customer satisfaction,
Gerhart said. He noted that although recent
manufacturer-sponsored programs to price-
match aftermarket parts help, he also can
often arrange for discounts on parts not
included as part of a program.
“I make a lower percentage on parts, but
I am hanging an OEM part,” Gerhart said.
“My labor costs me more than to eat a little
bit on a bumper cover.”
Although he won’t “bury a deductible,”
Gerhart said if the cost is a barrier to
making the sale, he tries to find a way to
help, often by cutting in half his normal
parts markup.
“I don’t cut any materials, and I don’t cut
any labor, but I will help on the parts to
give them a little bit of savings on their
deductible or out-of-pocket expense,” he
said, noting that the practice helps draw
repeat customers whose vehicles have been
hit by a third party.
Joe Machens Ford, in
Columbia, and Kansas City
Parts Connection members,
including Cable-Dahmer
Chevrolet and New Century
Dodge, are some of the
OEM parts-dealers Gerhart
said have aided his OEM-
part usage.
As the collision-repair
business has migrated over
the years to fewer repairs
and more painting and
replacement of parts,
Gerhart said he places more
emphasis on the quality of
materials used and the skill
of those applying them.
The paint color match and finish are the
most important to the customer, Gerhart
said, and that’s why the shop is careful to
remove and install all trim and other parts
necessary for refinishing and not trying to
get away with panel-painting where a
blend makes for a better repair. He said he
even will pay for the paintless dent repair
of a prior-damage dent in a blend panel to
avoid painting over a dent, which he said
“sticks out like a sore thumb.”
The shop uses all Standox coatings from
O’Reilly Auto Parts, and Gerhart said he
and Painter Andy Williams recently
returned from the factory training center in
Chicago. While there, he said, they
reviewed newer paints and processes,
including waterborne paint and matte clear,
which is finding its way onto more and
more vehicles including the Ford Focus.
The matte clear, which requires more
care in its application since it can’t be
polished like a high-gloss clear, may
remain rare enough that the shop never
sees a car with it on it, Gerhart said. But,
he said, it will be prepared if it does.
Related to the paint discussion, Gerhart
said that advancing technology in today’s
vehicles is one of the biggest challenges his
shop faces, and he pointed to a diagram
showing multiple types of advanced metal
alloys in the 2103 Cadillac ATS to illustrate
“As an independent operator, my
Gerhart reaps rewards of emphasis on refinish quality and OEM-parts usage
Parts & People March 2013 Page 15
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Continued on page 16
Owner Ron Gerhart (l.) and his staff at Gerhart Collision
Center have experienced steady growth in the past five
years due in part to an attention to detail and an
emphasis on OEM-parts replacement.
Gerhart reaps rewards of emphasis on refinish quality and OEM-parts usage
emphasis is not so much on
chasing all of the certification
classes as much as being informed
on what’s out there,” Gerhart said,
noting that not all insurance
adjusters are aware of what can be
repaired and what must be replaced
with newer materials.
The shop has equipment such as
an HTP squeeze-type resistance
spot welder and a Spanesi Touch
measuring system, although
“heavy hits” being repaired by insurance
companies are becoming less frequent
because of increasing total losses.
Despite those challenges, Gerhart said
he’s experienced annual sales increases
over the past five years, save for a hiccup
in March and April of last year when area
collision-repair demand was down.
“The last six months of this year are the
busiest I’ve ever seen,” Gerhart
said. Some customers needing
cosmetic repairs, usually on their
extra vehicles, have patiently
waited several months to get their
vehicle in the shop, he said. But
when the repairs are done,
customers are satisfied, he said,
estimating his comeback rate is
only one percent, usually from a
mechanical problem.
“When they leave here, they’re
the best I can do for you,” he
said. “We’ll bend over
backwards to make sure they’re clean,
paint touched up, making sure all of the
problems are gone.” n
Page 16 March 2013 Parts & People www.partsandpeople.com
Washington, D.C.—Global alternative
asset manager The Carlyle Group has
completed its acquisition of DuPont
Performance Coatings for $4.9 billion and
announced that the company is being
renamed Axalta Coating Systems. Axalta
Coating Systems is a global supplier of
coatings to the transportation and industrial
sectors. The investment was funded
primarily with equity from Carlyle Partners
V and Carlyle Europe Partners III.
“We are excited to invest in Axalta
Coating Systems and believe its strong
market position and global footprint will
enable the company to capitalize on
opportunities in rapidly emerging markets
such as China and Brazil. As experienced
investors in the industrial and transportation
sectors, the One Carlyle global network can
help Axalta Coating Systems expand and
create value,” said Martin Sumner, principal
of The Carlyle Group.
Charlie Shaver, the company’s chairman
and CEO, added, “We look forward to this
exciting next chapter for Axalta Coating
Systems. Our global scale with 35 plants
and seven technology centers around the
world, combined with Carlyle’s industrial
focus and global network, position us well
for the future.”
As an independent company, Axalta
Coating Systems will build on a foundation
of more than 90 years in the coatings
industry. The company serves more than
120,000 customers in 130 countries and
provides customers with a full range of
coating systems.
“In addition to driving performance and
excellence, one of our greatest strengths is
the systems-based approach we take with
our customers,” said John G. McCool,
president of Axalta Coating Systems.
“Along with coatings, we provide
customers a full spectrum of tools and
services to help them use our products
effectively. We offer customers hands-on
opportunities to learn how to use these
products and applications tools in our 42
training centers throughout the world. This
capability helps our customers improve
their performance and productivity while
allowing us to enhance our offerings by
gaining a better understanding of customer
Axalta Coating Systems develops,
manufactures, and sells coatings and
application tools to automobile repair body
shops and original equipment
manufacturers in the automotive and heavy-
duty truck markets. Its strong market
positions are supported by global brands
including Standox, Spies Hecker, Cromax
and Imron. The company’s technology
leadership is highlighted by its best-in-class
third generation of waterborne systems
developed to address growing customer
requirements for higher productivity and
environmentally friendly coatings.
Axalta Coating Systems will continue to
do business as DuPont Performance
Coatings for the next several months until
the new name is formally launched in the
second quarter of 2013. The company’s
beta website, AxaltaCoatingSystems.com,
is under development and will enable
visitors to navigate to sites that contain
information about its products and
services. n
The Carlyle Group completes acquisition of DuPont Performance Coatings
Shop at Our Supermarket.
Not at the Aftermarket.
©2012 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
14920 W 101
Lenexa, KS 66215
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Continued from page 15
Painter Andy Williams gets ready to spray Standox
basecoat at Gerhart Collision Center.
Dave Fischer removes hardware from a Toyota
Camry fender at Gerhart Collision Center.
Parts & People March 2013 Page C-1
©2013 PPG Industries All rights reserved. www.ppgrefinish.com
For those who believe a paint job
is best appreciated through a curtain of smoke.
Still the One.
by John Yoswick
Palm Springs, Calif.—From hiring
practices to payment plans, attendees at the
recent Collision Industry Conference (CIC)
got a pop quiz on their knowledge of
human resources practices.
California business attorney Cory King
serves as a one-man “human resources
committee” at the Collision Industry
Conference (CIC), offering attendees at
each of the quarterly gatherings a brief
presentation designed to keep them
informed about state or federal regulations
regarding hiring, firing, and compensating
At the January CIC in Palm Springs,
Calif., King took advantage of a new
electronic audience-response system to
pose a series of employment scenarios
through which CIC attendees were asked to
“click in” their response to the simple
question, “Is it legal?” (King always begins
with the caveat that he’s not giving legal
advice and that shop owners should check
with their own business attorney to make
sure they are complying with their state’s
Test your own knowledge by answering
the “Is it legal?” question for each of the
following scenarios King shared at the
1. Is it legal to use an employment
application that asks for the applicant’s
birth date?
2. Can you ask on your employment
application: Have you ever pleaded guilty
(or no contest) to, or been convicted of, a
misdemeanor or felony?
3. Can you ask an applicant: Have you
ever been arrested for a misdemeanor or a
felony crime?
4. During an interview of a potential
employee, can you ask: Do you currently
use illegal drugs?
5. A shop’s painter is paid a salary of
$3,000 a month, but also a commission that
works out to about $2,500 a month. Does
the shop have to pay the
painter for overtime?
6. A shop has a policy that
says employees cannot share
their wage information with
one another. “If they share,
some people will get jealous
and angry, and I just don’t
need that,” the shop owner
thinks. Is it legal?
So, how’d you do? If you
had trouble, you’re not alone:
In most cases, the more than
200 attendees at CIC were
split on whether each of these
scenarios was legal or not.
For example, one-third of CIC attendees
thought scenario No. 1 was legal — and
it’s not.
“Asking someone their birth date during
the employment hiring process is an illegal
question,” King said. “It gets into age
discrimination, which is a protected
category, federally and in every state. You
do not want to know somebody’s age
during the hiring process. If they can do the
job, that’s all the law cares about.”
CIC attendees did a little better with the
second scenario, with more than 70 percent
knowing that it is legal to ask an applicant
if they have been convicted of a crime.
(King cautions that some states prohibit
asking about misdemeanor convictions.)
But asking about arrests (rather than
convictions), as in the third scenario, is
illegal (as more than 81 percent of CIC
attendees knew).
“You can ask about convictions, but you
cannot ask about arrests.”
King said the one exception is you can
ask an applicant if they are out on bail or
on their own recognizance pending trial for
something they have been
arrested for, but any other
questions related to arrests are
Similarly, you can’t ask
someone if they have a drug or
alcohol problem.
“There’s a little thing called
the Americans with Disabilities
Act,” King said. “Alcoholism
and drug addiction are protected
as a disability.”
The vast majority of CIC
attendees got that one correct.
But they were evenly split on
scenario No. 4, whether it’s legal to ask an
applicant if they currently use illegal drugs.
“The answer is yes, that is a legal
question,” King said. “You’re asking if
they comply with the law. But before you
ask the question, you need to have a strong
drug and alcohol policy. That’s not a policy
that says an employee is in violation if they
have possession of alcohol or drugs and are
under the influence of them. It’s a policy
that says, ‘You’re in violation if you have a
measurable amount of alcohol or drugs in
your system.’”
King said he thinks this should be the
first question of every applicant — if the
business has a drug and alcohol policy in
place — and inform them the company
does pre-employment drug testing of those
who are offered a job. If the applicant
knows they won’t pass that test, King said,
the interview process can stop right there.
As for the painter who receives a $3,000
monthly salary and $2,500 in commissions
— is he exempt from overtime? No way,
King said. In most states (but not
California) a commissioned or flat-rate
employee may be exempt from overtime
only if they make 1.5 times minimum wage
for all hours worked and earn at least 50
percent of their wage from commissions.
But in the scenario King posed, the painter
didn’t make half of his wage from
commissions, so he could not be exempt
from overtime.
And finally, is it legal for an employer to
prohibit workers from sharing wage
information with one another? Two-thirds
of those at CIC knew that such a policy is
not legal. The National Labor Relations Act
prohibits any such restriction, whether a
business is unionized or not. n
Page C-2 March 2013 Parts & People www.partsandpeople.com
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Business attorney tests collision shop owners’ knowledge of employee law at CIC
Cory King offers
attendees at the recent
CIC a pop quiz on their
knowledge of human
resources practices.
Palm Springs, Calif.—If a quick
survey at a recent Collision Industry
Conference (CIC) is any indication, a lot
of California shops may not be complying
with a new state regulation – one that
business attorneys say constitutes a good
business practice for shops anywhere.
At the January CIC in Palm Springs,
Calif., attorney Cory King posed this
scenario to the audience: If a California
shop owner has posted in the shop the flat-
rate amount technicians are being paid, is
the shop in compliance with California
employee notification regulations?
CIC attendees were evenly split, with 50
percent saying they thought the shop was
in compliance. King then asked just those
from California to respond, but still only
52 percent of the more than 60
Californians in attendance at the meeting
knew the shop in the scenario King had
posed was not in compliance.
On Jan. 1, a California law went into
effect requiring employers to detail the pay
plan of flat-rate or commission employees
in writing. The explanation of how pay is
calculated must be signed by the
employee, with a copy going to the
employee and one retained in the
employee’s personnel file. The law applies
to anyone — estimators or technicians —
whose wages or some portion of their
wages is based on commission, flat rate or
performance bonuses.
King thinks the pay plan documentation
is something all shops should consider
doing, predicting that it’s a requirement
that will spread to other states. n
New requirement in California is a
‘good employment practice’ anywhere
Parts & People March 2013 Page C-3
The World’s
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For more information,
scan the QR code with
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you do not have a QR
code app, it can be
downloaded for free.
by Jay Sicht
Torrance, Calif.—The job before you is a
difficult and tedious one: write a thorough
and complete collision repair estimate on the
heavily hit car in front of you. Using your
best judgment and collision-repair
experience, it may take you as much as two
hours to complete the estimate, which totals
$10,000 for parts, labor, and paint and
But what if, instead of taking two hours,
you could write an estimate for that same
repair using OE-recommended procedures
in a matter of only a couple of minutes and
at the same time improve accuracy, with the
bonus of enhancing your shop’s relationship
with the insurer?
Toyota promises such benefits to both its
dealership franchisees and independent
repair facilities using its Predictive
Estimating software program, which it
introduced last fall at SEMA. The program
is nearly complete for the first 15 2012-
model-year vehicles it covers, with coverage
coming soon for the past three model years.
Plans are to soon integrate it into an
estimating system of one of the “big three”
information-provider companies. Other
companies will be able to link to a Toyota
site hosting the software program.
A more accurate estimate for repairs being
performed to an OE standard can provide
several benefits to a shop and an insurer,
including lower cycle times, much fewer
supplements — and more importantly to
Toyota – vehicles fixed correctly to enhance
customer satisfaction, said Rick Leos,
collision development consultant for Toyota.
“From a Toyota perspective, it maintains
the quality of our cars,” he said, noting that
through warranty audits, he found the
company had paid for some claims that
were the result of an incomplete collision
repair, not a manufacturing defect.
“You might have a complaint of wind
noise down the driver’s door,” Leos said.
“Well, you open it up, and guess what? The
moisture shield was taped back up with duct
tape because it was all stretched out to get
the technician’s hands in there to take the
handle off. The moisture shield was a one-
time-use part and should have been replaced
at the time of the collision repair. So, we
absorb the cost for “XYZ” Insurance
Company, and that’s not fair. Our
customer’s perception of our quality is
affected, too.”
Instead of an estimator adding parts and
repair procedures line-by-line, the new
program assumes all parts and procedures
associated with a damaged area will be
needed and then leaves it to the estimator to
subtract any that may not be (such as certain
fasteners that are reusable if they are not
damaged upon removal). This process is
quicker and much more accurate, Leos said.
For example, when replacing a door skin,
the program flags parts identified by Toyota
in its Technical Information System as being
one-time-use items with a black dot,
including parts such as a door shell bumper,
trim rivets, and moisture shield.
Additionally, operations such as the OE-
recommended method of seam sealer
application and the need to remove restraint
systems prior to welding are flagged with a
red dot to alert the estimator that there is a
CRIB — Toyota’s Collision Repair
Information Bulletin — covering that
procedure, with additional information such
as exploded diagrams and the bulletins
available as a pop-up, he said.
The information provided eases
negotiations between the shop’s estimator
and an insurer, Leos added.
“It stops the rub between the shop and
the insurance company, because here are
the instructions from the OE on how to fix
the car,” he said.
For a technician replacing a quarter panel,
the program shows the proper location of
welds, the number of welds, and where each
welding process is recommended: STRSW,
GMAW, and brazing. Leos said.
He realized the need for such software
after visiting Toyota dealership collision-
repair shops over the past four years, testing
them for the Toyota Certified Collision
Center program. When writing an estimate
on a large number and variety of makes and
models, it became too difficult for
estimators to remember all of the necessary
repair processes and little parts, he said.
“So, I thought, ‘What if I gave them an
estimate that was already done and let them
work backwards?’” Leos said.
He said over the past four years, he
gathered more than 1,100 estimates for
Toyota vehicles from those shops, with
most of the initial documents “missing so
many things, it’s unreal.”
The next step for Predictive Estimating
is the selection of which information
provider will incorporate the software’s
information into its database, the
announcement of which Leos expects to
make at the Collision Industry Conference
in April, he said.
Within a couple of years, Leos said,
other OEMs will have their information
integrated into an information provider in a
similar manner, using the technology
developed by and licensed from Toyota,
Leos said.
“A quarter panel on our car and a quarter
panel on their car is not that much
different,” Leos said. “They just have to
plug in their data. I provide them the
templates, they plug in their data, and the
information providers go from there.” n
Page C-4 March 2013 Parts & People www.partsandpeople.com
Lincoln Electric
Welding Apparel
Cleveland—Lincoln Electric
(www.lincolnelectric.com) has added five
new welding apparel items with a new All
American graphic design, allowing
welding operators to show their patriotic
pride by wearing a coordinated helmet and
welder’s cap or do-rag. The All American
design is featured on each of the
company’s three Viking auto-darkening
helmet series. All Viking helmets
include a switchable grind mode,
extra inside and outside cover
lenses, a Lincoln Electric bandana
and a Sport-Pak style helmet bag.
The helmets use magnifying
“cheater” lenses and are hardhat
adapter-capable, meeting ANSI
Z87.1, CAN/CSA Z94.3 and CE
certifications. The welder’s do-rag
and cap are constructed of 100-
percent cotton with sweat-absorbing
inserts for comfort.
DeVilbiss Clean Coverall
Swanton, Ohio—DeVilbiss
(www.devilbissar.com) has released its
Clean Coverall, which is a must for the
professional painter concerned with
keeping dirt, dust and other contaminants
out of the paint finish. It features a
unique DeVilbiss look, complete with
“skull and cross guns” and signature
colors. It offers a lightweight
durable nylon front, breathable
cotton back, pullover hood,
elastic wrist closures, hook and
loop ankle closures, zipper
front, elastic waist, and is
washable and reusable.
Micron Superstar
Filters to .01 Microns
Mazeppa, Minn.—Walmec North
America’s (www.walmecna.com)
.01 Micron SuperStar Filter is
designed to provide clean, dry,
compressed air resulting in the
removal of any
vapors and
down to .01
According to
the company,
the .01 Micron
SuperStar Filter
is a four-stage
filtration system
that works best
when it is installed at, or near the point of
use. An automatic float drain under the
second stage filter opens and expels all
collected liquids whenever an ounce or
more is present, with no continuous air loss.
The third and fourth stages remove any
remaining particles down to .01 microns
and absorb any remaining vapors. n
DeVilbiss Clean
If you have new products and would like them considered for our Product Notes pages,
please send your product information to jay.sicht@partsandpeople.com
Collision Tool & Equipment
compiled by Jay Sicht
Oper Description Part Number Qty Price $ Labor
Repl LT Cushion 6792406040 1 16.92 Incl.
R&I LT Lower w’ strip 6786406010 Incl.
R&I LT Upper molding 7575406080 0.7
Repl LT Upper molding rivet 90269A0006 7 3.64
R&I LT Belt w'strip 7572006130 0.3
Repl LT Window molding 7575606080 1 29.80 0.2
Repl LT Black out tape upper 7598606050 1 25.28 0.3
Toyota’s Predictive Estimating promises quicker and more accurate repairs
North America’s .01
SuperStar Filter
Lincoln All American welding
apparel and welding helmet
Predictive Estimating
This graphic representation shows just a few lines of a door skin replacement within
Toyota’s Predictive Estimating software program, which lists all repair processes
necessary for a full repair. Users can then omit unneeded parts and operations from
the estimate instead of having to remember all necessary little fasteners and “not-
included” operations.
Parts & People March 2013 Page 17
Kansas City, MO
Van Subaru
Bellevue, NE
Beardmore Subaru
Urbandale, IA
Ramsey Subaru
Lincoln, NE
DuTeau Subaru
Wichita, KS
Subaru of Wichita
Omaha, NE
Stan Olsen Subaru
Lees Summit, MO
Lees Summit Subaru
Olathe, KS
Olathe Subaru
Call any of these dealerships for genuine Subaru parts.
I-CAR Training
For more information on registration
and class times, call 800-422-7872 or
visit www.i-car.com.
Kirkwood College Training &
Response Center-Cedar Rapids, Iowa
• Mar. 4-Collision Repair for Ford and
Lincoln Vehicles
• Mar. 11-Overview of Cycle Time
Improvements for the Collision Repair
• Mar. 18-Adhesive Bonding
Des Moines Area CC-Bldg 13 Rm
2A & 2B-Ankeny, Iowa
• Mar. 7-Collision Repair for Ford and
Lincoln Vehicles
• Mar. 14-Overview of Cycle Time
Improvements for the Collision Repair
• Mar. 21-Adhesive Bonding
Rusty Eck Ford-Wichita, Kan.
• Mar. 5-Damage Analysis of Advanced
Automotive Systems
• Mar. 12-Collision Repair for Select
High Volume Vehicles
• Mar. 26-Automotive Foams
• Apr. 2-Color Theory, Application,
Tinting, and Blending
Manhattan Area Technical College-
Manhattan, Kan.
• Mar. 6-Electronically Controlled
Steering and Suspension Systems
• Mar. 13-Measuring
• Mar. 28-Wind Noise and Water Leaks
• Apr. 3-Plastic and Composite Repair
Holiday Inn Express-
Lawrence, Kan.
• Mar. 6-Vehicle Technology and
Trends 2013
• Mar. 13-Hazardous Materials,
Personal Safety, and Refinish Safety
• Mar. 27-Electronically Controlled
Steering and Suspension Systems
Washburn Tech-Topeka, Kan.
• Mar. 6-Color Theory, Application,
Tinting, and Blending
• Mar. 14-Hail, Theft, Vandalism
Damage Analysis
• Apr. 9-Inspecting Repairs for
Quality Control
Nichols Career Center- Auto
Collision RM-Jefferson City, Mo.
• Mar. 6-Adhesive Bonding
• Mar. 13-Overview of Cycle Time
Improvements for the Collision Repair
• Mar. 20-Refinishing Equipment and VOC
• Apr. 10-Best Practices for
High-Strength Steel Repairs
Franklin Technology Center-
Joplin, Mo.
• Apr. 6-Blueprinting Process and
Damage Discovery
• Apr. 6-Stationary Glass
PPG Training
For more information and registration,
contact your local PPG or Nexa
Autocolor distributor or Territory
Manager Rhonda Shipers at 816-474-0600
or visit www.ppgrefinish.com.
Kansas City Business Development
Center-North Kansas City, Mo.
• Mar. 5-6 or 7-8-PPG Color – Deltron
• Mar. 12-13-PPG Certification –
Envirobase HP
• Mar. 14-15-Eye for Colour –
Aquabase Plus
• Mar. 19-EHP System Overview for Shops
• Mar. 19-20-Nexa Certification –
Aquabase Plus
• Mar. 20-21-PPG Certification –
Envirobase HP
• Mar. 26-27-Delfleet Training
• Mar. 28-Delfleet Blending
• Apr. 3-4-PPG Certification – Deltron n
Page 18 March 2013 Parts & People www.partsandpeople.com
Genuine Parts
Genuine Mazda Parts are made from the same
blueprint as the original parts and guarantees the
same fit, performance, and durability as the day the
vehicle was built.
Contact one of these local dealers for assistance
and delivery of your Genuine Mazda Parts.
Northtowne Mazda
816-468-2275 • 866-468-2275
Ramsey Mazda
515-251-1540 • 800-347-4475
Woodhouse Auto Family
800-889-1893 • 402-592-1000
Northtowne Mazda
816-468-2275 • 866-468-2275
Collision Repair Training Notes
Altoona, Iowa—The
Midwest Auto Body Trade
Show moves into its third year
at Prairie Meadows in
Altoona, Iowa, March 28.
Sponsored by the Iowa
Collision Repair Association
(ICRA), the trade show will
begin with an Industry Issues
luncheon, “There is no free
lunch,” from 12-1:30 p.m.,
which will be a high impact
session addressing insurer
parts procurement demands
and the proposed Iowa Senate
Bill 42. SB 42 is requesting an
interim study on automobile
insurance direct repair
programs (DRPs) and Iowa Sen. Brad
Zaun, who introduced the bill, will be
speaking at the luncheon. Joining
Sen. Zaun at the podium will be Iowa
Collision Repair Association lobbyist
Scott Weiser. The parts procurement
discussion will include insurance
representatives, collision repairers,
and parts managers.
After the luncheon the trade show
opens it doors at 2 p.m., where space
has been added to facilitate more than
60 vendor booths. “The grass roots
approach with our members and
vendors has proven to be a
tremendous success for this industry
event,” said John Arnold, of Arnolds
Body Shop, in Davenport, who is also
vice president of ICRA. The Midwest Auto
Body Trade Show is an inter-industry free
event, inviting collision repairers, insurers,
vendors, and students from the Midwest to
participate. Product demonstrations and
educational classes will be held on the stage
in the same room as the trade show. “This is
a very dynamic show, and with everyone in
the room for the entire event it creates a
great atmosphere for all the participants,”
said Mark Martin, of Ankeny Auto Body.
“We all look forward to coming back.”
Free education programs will be on stage
throughout the show. There will be classes
on social media, OSHA Hazard
Communication/Global Harmonization
Rule, plastic repair, and more. Show
specials, gift certificates, special attendee
show discounts and door prizes will again
be offered. New and exciting car models
will also be on the floor for attendees to
Manufacturers will be bringing the latest
equipment and information to address the
challenges of new technology, both in the
automobile and in the office.
“This is a great venue for our industry to
get together and learn more about what we
do,” Dale Wilgenbusch, ICRA president and
co-owner of Avalon Body Shop in
Rickardsville. “There is always so much to
gain at one of these events.”
Sign up online for the luncheon at
www.iowacra.com. Trade show hours are 2-
7 p.m. For more information, call Janet
Chaney at 480-720-2565. n
“The grass roots
approach with
our members
and vendors has
proven to be a
success for this
industry event,”
says John
Arnold, vice
president of
Midwest Auto Body Trade Show adds Industry Issues luncheon to address SB 42
Parts & People March 2013 Page 19
I-CAR unveils enhancements to industry standard Platinum and Gold Class programs
Hoffman Estates, Ill.—I-CAR is excited
to announce enhancements to the I-CAR
Platinum Individual and I-CAR Gold Class
Professionals Collision Repair recognition
programs. Collectively, the programs are
the collision repair Inter-Industry’s highest
recognition for technical training, which
contribute to complete and safe repairs. The
2013 enhancements are in direct response
to Inter-Industry feedback and the evolving
needs of today’s collision industry
During the Collision Industry Conference
(CIC) event in Palm Springs recently, I-
CAR CEO and president, John Van Alstyne,
described the key enhancements to the
Platinum and Gold Class programs, which
are effective immediately, stating, “I-CAR’s
core, role-based curriculum, the I-CAR
Professional Development Program (PDP),
remains unchanged; however, several
program requirements for Platinum and
Gold Class recognition for collision
repairers have been modified to better
accommodate the industry.”
Platinum program enhancements
announced include an ongoing on-ramp to
Platinum, which is termed the “Road to
Platinum”; individuals on the Road to
Platinum receive tailored I-CARE customer
support; Platinum recognition begins with
I-CAR ProLevel 1 achievement; and,
Platinum recognition is maintained by
annual progression from ProLevel 1, to
ProLevel 2, to ProLevel 3, then through
completion of six credit hours of ongoing
role relevant training thereafter. The
changes are consistent with the original
program intent and provide the aspiring
Platinum individual the opportunity to start
the Platinum knowledge journey at any
point in time, with a logical timeframe to
achieve ProLevel 3.
Van Alstyne said, “The key principle to
remember is that Gold Class is all about
Platinum achievement; Platinum is the
foundation, and this has not changed.”
Gold Class program enhancements
include a similar ongoing on-ramp to Gold
Class, which is termed the “Road to Gold”;
Gold Class recognition going forward will
begin with Platinum ProLevel 1
achievement, just as it did in 2012; Gold
Class recognition is maintained with
ongoing Platinum achievement; and the
program rules have been modified to better
accommodate employee turnover realities.
“I-CAR and industry segment advisors
identified a strong need to enhance the
program by addressing technician turnover
with policies that are realistic and flexible,
thus ensuring that facilities remain
committed to achieving a high level of
technical competence and that technicians
that are trained to perform complete and
safe repairs,” Van Alstyne said.
I-CAR is dedicated to supporting all the
businesses that achieved ProLevel 1 Gold
Class recognition in 2012 and will continue
to provide ongoing support through its I-
CARE program. I-CARE is the
organization’s improved customer support
process that includes services such as
custom reports to monitor training progress,
targeted e-mails about upcoming classes
needed to maintain Gold Class, and
proactive customer outreach by I-CAR
Customer Care.
For businesses that did not achieve
ProLevel 1 Gold Class recognition in 2012,
the new Road to Gold program will allow
them to get back on track and achieve Gold
Class recognition as soon as they achieve
ProLevel 1 status. Businesses that wish to
get on the Road to Gold should contact
Customer Care to learn more about the new
requirements. Businesses new to training
with I-CAR will also benefit from the
“I-CAR believes that through these
improvements to the Gold Class recognition
program, businesses will be able to make
the commitment to training that will allow
them to have the knowledge required to
perform complete and safe repairs.
Additionally they will enjoy related
potential benefits such as improved
business performance, access to revenue
enhancing repair network programs, risk
reduction, and increased professionalism,”
Van Alstyne said.
Also announced were updates to Gold
Class branding and related Gold Class fee
eliminations. The new, contemporary Gold
Class logo and updated Gold Class Kit
materials are intended to help promote the
value of training and increase consumer
awareness. More information on 2013
Collision Repair Gold Class enhancements
can be found at www.i-car.com. n
Direct: 913.362.7656
Watts: 800.825.0204
Fax: 913.677.3126
9400 W. 65th Street • Merriam, KS 66203
“Your Midwest Leader
in Wholesale Parts”
We deliver the difference!
Jefferson City
Des Moines

Use genuine parts
and do the job right
the first time.
Sherwin-Williams introduces
premium waterborne system
Warrensville Heights, Ohio—Sherwin-
Williams Automotive Finishes announced the
launch of the AWX Performance Plus 3.5
VOC Waterborne Refinish System.
The new system uses a proprietary
waterborne resin that achieves 3.5 VOC
compliance in all regulated areas.
Its formulation provides excellent color
match, as well as blending and application
characteristics. It also exhibits superior
product performance in areas where high or
low humidity is an issue. In addition, the
system features new inventory-friendly
packaging and labeling designed to minimize
ordering and maximize productivity, Louisa
Meijer, the company’s Global Product
Manager for Vehicle Refinish, said.
“Sherwin-Williams is constantly making
strides to improve product quality,” she said.
“The recent AWX Performance Plus formula
toner updates now provide better sprayability,
appearance, and performance. As a result, our
new product lays flat and smooth, providing
an excellent final finish.”
The AWX Performance Plus Waterborne
Refinish System is available with two
reducers to accommodate various ranges in
humidity, helping to ensure proper application
and superior product performance. These are
key attributes, as humidity variance is
typically one of the key challenges to
waterborne refinish system application.
Increased speed and production time is
another benefit with the new AWX
Performance Plus Waterborne Refinish
System. When used in tandem with
Sherwin-Williams HPC 15/HPC 21
Clearcoat – which air dries in just 15-20
minutes (at 75 degrees) – the entire paint
process can go from prime to shine in less
than 50 minutes. Furthermore, the new
clearcoats require no bake cycles, allowing
shops to turn booth heat off, which creates
savings not only in time, but in energy as
The AWX Performance Plus Waterborne
Refinish System is especially suited for
high-volume collision centers. The system
provides excellent coverage, alignment
with the Sherwin-Williams Prospector
Color Reference System, and is suitable for
both spot and overall repairs.
The system provides select toners in
gallon sizes, which helps higher-volume
shops to minimize toner order frequency. In
addition, the new system features improved
product packaging, allowing for first-in,
first-out inventory management, faster
color identification and quick-find toner
selection. The system’s new label designs
include easy-to-read formula labels and
convenient QR codes that will direct smart
phone users directly to the AWX
Performance Plus website. n
Regardless, Amy Gilbert said, the
approach to selling is very similar —
“finding the need and filling it.”
And no different than sales in the
diamond industry, Gilbert said it is much
easier to sell when consumers are educated
on the value and benefits of a specific
product or service, which has been a crucial
element to the success of Go Automotive.
For one, Amy and Ashley said they have
spent considerable time rebranding and
educating customers that the shop is now
full service.
Since the shop was already set up with
two quick lube bays, Gilbert said that he
maintained them but also added four bays,
specifically for repairs.
“We kept the quick lube because it
generates 14 to 20 cars every day, and it
gives us the opportunity to educate those
customers on our full line of services,” he
said. “It is the least profitable service and
very time-consuming, but it is the most
important aspect as far as the whole
business goes.”
Gilbert said there is no appointment
necessary for oil changes, and to help
incentivize repeat oil change customers, he
has implemented a punch-card promotion
through Castrol.
“If a customer purchases a Castrol oil
change, they get their sixth oil change free,”
said Gilbert, adding that the $36.95 Castrol
oil change includes topping off fluids,
checking tire pressure, vacuuming the car,
and washing the windshield. “Last year, we
gave away $8,000 worth of oil changes
through the promotion, but we know that for
every one we give, we have gotten five, and
we have not seen a negative impact
financially. With this promotion in place,
customers reconsider getting their oil
changed elsewhere because they have a
reason to come back.”
The lube bays require three to four
employees at all times, he said, and with two
general repair technicians, two service
advisors, a part-time lube-tech, and Amy,
who handles all the bookkeeping, marketing
and sales management, there are 10
employees on staff, many of whom came
from the Auto Technology program at OTC.
“All our guys here are fairly young,” said
Gilbert. “They are getting really good,
though, and I’ve had the opportunity to be a
mentor and lead them in the right direction.”
Since purchasing the shop, Gilbert said,
they have partnered with key vendors and
invested in marketing and advertising,
which has led to a large increase in sales.
“We’ve quadrupled the gross sales,” said
Gilbert, adding that Springfield-based
O’Reilly Auto Parts and Nixa-based
Oakland Lubrications have been key assets
to his business. Gilbert said he also works
closely with area dealers for OE parts,
including Friendly Ford, Thompson GM,
and Corwin Dodge, as well as the Tulsa
Parts Connection.
As for marketing and advertising efforts,
Amy Gilbert said she has invested in three
billboards in and around Ozark, as well as
ad placement prior to movies at the
Ozark/Nixa movie theater.
While these methods of advertising are
primarily for branding purposes and difficult
to track, Gilbert said her involvement in a
local Business Network International (BNI)
group has been the biggest asset to the
business, and trackable. “For every dollar
I’ve spent in BNI, I have gained $100,”
Gilbert said, adding that she attends
meetings every Tuesday morning from 7-9
a.m. “It’s a big commitment, but it’s been
the best thing we could have done as a start-
up business.” Gilbert said that with the
recent addition of their son, Raylan, who is
now 8 months old, they’ve had to adapt.
“The baby has taken a lot of Amy’s time,
and she plays an invaluable role here,
working the front counter and handling all
the books, so we have had to shift what we
are doing a bit,” he said. “We are still
making everything work, though, he added,
“We have to — it’s our livelihood — there is
no backup plan, we’re all in.” n
Tech instructor transitions to shop owner, quadruples sales at previous quick lube
Page 20 March 2013 Parts & People www.partsandpeople.com
Proud to support the
automotive trade with
quality training, parts
and people.
Continued from page 1
Technician Kale Foster finishes up a brake
job on a Jeep Grand Cherokee. Foster
attended the Automotive Technology
program at Ozarks Technical College,
where he had Ashley Gilbert, now owner
of Go Automotive, as an instructor. He is
now an ASE Master Certified technician.
Parts & People March 2013 Page 21
Page 22 March 2013 Parts & People www.partsandpeople.com
by Rob Merwin
Las Vegas—Let your fingers do the
OTC recently introduced the industry’s
first wireless PC tablet-based diagnostic
tool, the Genisys Touch, which features a
10.1-inch high-resolution touch screen. It
provides coverage for all domestic, Asian,
and European makes and
models with an emphasis
on most common vehicles,
including out-of-warranty
vehicle years 1996-2008
for all OEMs, said Steve
Zack, OTC technical
instructor, at the product’s
launch at AAPEX.
“The Touch enables
technicians to access hard-
to-reach computer
controlled components
and move freely while
scanning the vehicle from
its long-range Class-1
Bluetooth pairing,” he
Its Windows 7 operating system,
Internet browser, USB and video-out
connectivity gives technicians that
versatility in their bays: Wi-Fi provides
for immediate software updates as well as
new releases of vehicle coverage; its “Fast
Link” feature goes direct to OEM
subscription websites; and Web searches
for repair
information, part
numbers and fixes
can be conducted
during live
sessions, Zack said.
“What’s really
interesting about
this tool is its
‘AutoDetect,’” he
said. “It
automatically looks
up CAN vehicles to
set up year, make,
and model, and a
tech can then
navigate to trouble
codes and repair
information from
an embedded
database. It also
can access
Identifix’s Direct-
Hit, as well as search for service bulletins
and recall info.”
Technicians can learn test procedures or
functions in one minute or less with its
embedded training videos and view them
during live
diagnostic sessions.
“Information for
specific tests is
available with one
click for videos,”
Zack said. “Techs
can use its ‘Special
Test’ feature to turn
components on and
off, such as an injector, or open an EGR
valve, turn on a fan or whatever they want.
Techs also have the ability to look at two
columns of data stream and then select
items individually — it’s very user-
He said its “Symptom Assist” feature in
repair information allows technicians to
enter an issue, such as shifting problems,
and retrieve
recommended repairs.
It has Bluetooth pairing
to an included J2534
vehicle communication
device, as well as
OTC’s optional
wireless TPMS reset
tool and PC-based two-
channel oscilloscope.
Zack added that its J2534-1/J2534-2/Euro
5 compliant VCI provides wireless vehicle
communication to the tablet and can also
be used to reprogram vehicle controllers. n
Steve Zack, OTC technical instructor, demonstrates
OTC’s new tablet-based Genisys Touch diagnostic tool,
which he says is the first of its kind in the market.
The new Genisys Touch is a Windows 7 diagnostic platform with
a large resistive 10.1-inch touch screen featuring Wi-Fi and web
browser access. It also has Bluetooth pairing to an included
J2534 vehicle communication device, as well as OTC’s optional
wireless TPMS reset tool and PC-Based 2-Channel
OTC breaks new ground with recent launch of PC tablet-based diagnostic tool
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Coolant Transfusion System
The BG CT2 installs new 50/50 coolant into a vehicle’s cooling system
while simultaneously removing the old, spent coolant. The BG CT2 can
be reflled and emptied with a fip of a switch. No need to carry heavy
buckets of coolant all around the shop. The system is small and
compact, taking up the least possible space. It is completely portable
and can be used inside or outside the shop.
Proven effective and profitable for your service center
To learn more, contact these authorized dealers:
“Techs have the ability
to look at two columns of
data stream and then
select items individually —
it’s very user-friendly.”
Parts & People March 2013 Page 23
There is no easy answer to this
question, but here at Elite we can give
you some points that you need to
consider. We realize that you are paying
rent, insurance, etc., on a 24-hour-a-day,
365-day-a-year basis, so
many will argue that you
should be open on
Saturdays since you’re
already incurring many of
the fixed expenses. Some
will also argue that if you
are closed on Saturdays,
then stranded customers, or
those who can’t make it in
during the week, will wind
up at your competitors’
shops. Obviously, there is
truth to that argument as
well. But before you make a decision to
open up your shop on Saturdays, or to
continue to remain open on Saturdays,
here are five considerations that should
not be overlooked:
1. Run the numbers and pay close
attention to the details. By being open on
Saturdays you’ll more than likely incur
the added cost of overtime, which will
escalate your operating expense, as well
as the expenses that are based on payroll,
such as insurance. The bottom line is that
you’ll need to come to a conclusion as to
exactly how much you’ll need to generate
in Saturday sales (closed ROs) to make it
a worthwhile endeavor for your business.
Also, you need to make sure that when
you forecast your necessary Saturday
sales you’re not counting work that you
would have otherwise performed during
the week.
2. The consideration that is most
commonly overlooked (but that can cost
you a fortune) is the cost of employee
morale. If you plan on having your techs
and service advisors put in the extra day,
there will be a hefty price that you will
ultimately have to pay. You may very well
experience lower productivity Monday
through Friday, a decrease in the quality of
customer service, or an increase in
employee turnover, just to name a few. We
realize that some of you may be telling
yourselves that you have some young,
motivated staff who would love to be open
on Saturdays so they can earn a higher
income, but you’ll more than likely find
that the excitement wanes over a short
period of time. Opening your doors on
Saturdays may be great for short-term
performance, but odds are, it will not be the
best choice when it comes to long-term
business building.
3. Whatever you do, don’t ask your
customers if they would like to see you
open on Saturdays! Far too many shop
owners place value on these
opinions when the
overwhelming majority of them
will naturally say “yes” since it’s
to their benefit, and there is
absolutely no downside for
4. Take Saturdays for a “test
drive.” If you feel being open on
Saturdays is something you just
can’t pass up, then before you
tell the world, you should have a
skeleton staff work on
Saturdays for 90 days and then
measure the results. During this test drive,
make certain that your entire staff
understands that the Monday through
Friday goals will still need to be reached,
and that Saturday is not to be used as an
optional “bring it in for service” day for
your existing customers who contact your
shop during the week. Otherwise, you’re
robbing Peter to pay Paul.
5. Lastly, consider this: If your intent is
to drop as much money onto the bottom
line as quickly as possible, then opening on
Saturdays may very well be a good
decision for you. And if that is the case,
you may want to consider being open on
Sundays and holidays, too, because the
same financial logic prevails. On the other
hand, if your interest is in building a
profitable, successful business that will
grow in value over the long term, and in
creating a great environment for your
employees to call their home away from
home, then closing on Saturdays, and
losing some potential sales along the way,
will more than likely be the perfect choice
for you.
. . . . . . . . . . .
Since 1990, Bob Cooper has been the
president of Elite Worldwide Inc., an
ethics-based company that helps both
struggling and successful shop owners
take their businesses to new levels
through one-on-one coaching from the
industry’s top experts. The company also
offers shop owners sales, marketing, and
management solutions in the form of
downloadable audio training courses,
seminars, and service advisor training.
You can contact Cooper at
contact@eliteworldwidestore.com, or at
800-204-3548. n
Cooper’s Keys to Auto Repair Profits
Bob Cooper
The million-dollar question: Should your
auto repair business be open on Saturdays?
Page 24 March 2013 Parts & People www.partsandpeople.com
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Mechanical Repair Training Notes
Hunter Engineering
For more information or to register,
call 800-448-6848 ext. 1 or visit
Lee’s Summit Training Center-
Lee’s Summit, Mo.
• Mar. 4-6-Alignment Fundamentals
Level I
• Mar. 4-8-Combination Fundamentals
Intermediate Level II
• Mar. 7-8-Intermediate Alignment
Level II
Technical Institute
To register, contact your local CARQUEST
store or visit http://carquest.com/carquest/
Location TBD-Des Moines, Iowa
• Mar. 4-Tire Pressure Monitoring
Systems: Update
• Apr. 1-Essential EVAP Diagnostics
Part I
Ralston Schools-Omaha, Neb.
• Mar. 13-New Vehicle Technologies
Location TBD-
Independence/Raytown, Mo.
• Mar. 20-21-Modern Misfire Diagnosis
Location TBD-Columbia, Mo.
• Apr. 1-2-Current Probe Diagnosis
Location TBD-Wichita, Kan.
• Apr. 1-2-VW/Audi Diagnostic
Location TBD-
Shawnee/Overland Park, Kan.
• Mar. 18-19-Modern Misfire Diagnosis
Vision Hi-Tech
Training & Expo
For more information and schedule of
classes visit www.visionkc.com.
Overland Park Convention Center-
Overland Park, Kan.
• Mar. 7-10-Vision Hi-Tech Training &
Automatic Transmission
Service Group (ATSG)
For more information,
call 305-670-4161 or visit www.atsg.biz.
Location TBD-Omaha, Neb.
• Mar. 9-Current transmission problems
and fixes
Federal Mogul Training
For more information, call 888-771-6005
or visit www.federal-mogul.com/training.
Federal Mogul Technical Education
Center—St. Louis
• Mar. 18-19-Automotive Electronics
• Mar. 20-21-Ignition System
ACDelco Training
For more information, visit
Iowa Western Community College-
Council Bluffs, Iowa
• Mar. 20-Spark Generation-Is a lack of
spark sending you up in flames?
• Mar. 21-Evaporative Emissions Controls-
Why is there always a code but never a
leak we can find?
NAPA AutoTech Training
For more information or to register,
visit www.napaautotech.com.
Ramada Inn-Salina, Kan.
• Apr. 8-Scan Tool Dynamics Ford
Diesel Systems
Elite Worldwide
Automotive Seminars
For more information,
visit www.eliteworldwidestore.com.
Twin City Auto-Pac 6&8
Scottsbluff, Neb.
• Apr. 24-26-Pro Service Master
Meeting n
Telematics on NASTF General
Meeting Agenda during Vision 2013
St. Johns, Fla.—Telematics is the science
to transmit vehicle data over long distances
and the technology is playing a quickly
expanding role in service efficiency and the
consumer’s choice of service facility.
Charlie Gorman, executive director of the
Equipment & Tool Institute (ETI), says the
best telematic solutions in the future may
come from open-market development.
Gorman, who is also the current chair of
the NASTF Board of Directors, will argue
his point in a presentation March 8, at the
NASTF Spring General Meeting held in
conjunction with Vision 2013 at the
Overland Park Convention Center near
Kansas City, Kan.
In his presentation, “Why Automakers
Should Support Aftermarket Telematics,”
Gorman will present survey results from
shop owners and offer his insight into
telematics in the world of the automaker.
“NASTF is the perfect place to have this
conversation with the OEMs,” Gorman said.
“Join me in this discussion as we set the
steps needed to create an open and safe
telematic diagnostic environment to best
serve motorists over a vehicle’s full life.”
NASTF holds two general meetings each
year. The site for the Spring 2013 NASTF
General Meeting was chosen specifically in
recognition that the Vision conference is one
of the largest educational gatherings of
professional independent technicians in the
U.S. The NASTF General Meeting is
scheduled for 1–4:30 p.m., March 8. There
is no charge to attend the NASTF meeting
but there is a fee to register for other
educational sessions at the Vision
conference. Information and registration for
Vision is available at www.visionkc.com.
The Fall 2013 General Meeting will be held
in Las Vegas during Industry Week. n
Monday-Friday 7:30-6:00
Parts: 800-362-2691
Fax: 800-422-0693
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Parts & People March 2013 Page 25
With more than 250 million vehicles in the U.S. and Canada that need
parts or service, the aftermarket is a rewarding career choice. An
automotive scholarship can help open the door.
Scholarships are available for students training to become automotive,
heavy duty, or collision repair technicians, and to students in business,
marketing, engineering or other major courses of study.
The Global Automotive Aftermarket Symposium (GAAS) and more
than 20 additional organizations award automotive scholarships each
year. Visit www.automotivescholarships.comto get started. Your
completed application will automatically be considered by every
organization where you meet their qualifications. More than 1,600
scholarships have been awarded since 1998, representing more than
$1.6 million in direct aid to students.
for your
scholarship at
Applications must be completed by March 31, 2013.
Page 26 March 2013 Parts & People www.partsandpeople.com
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Blue LED for illustrative purpose only; not available for sale.
by David Gerchen
St. Charles, Mo.—AASP-MO is asking
its members and the industry to join the fight
against passage of MO SB136, which would
give Missouri motorists the option of
registering vehicles every three years. At
this time, vehicles may be registered
annually or biannually and a safety
inspection is required each time the car is
Ron Reiling, executive director of AASP-
MO, said, “There are a number of reasons to
object to the passage of this bill, but it all
comes down to making sure safe vehicles
are being operated.”
He said 12-13 percent of vehicle accidents
can be attributed to mechanical failure,
which may be the result of normal wear and
tear and/or lack of maintenance. Reiling
added that vehicles would be driven an
additional 10,000-16,550 miles, on average,
without a safety inspection. He also said the
rate of vehicular fatalities in states that do
not have safety inspections is double that of
Missouri, according to the Missouri State
Highway Patrol.
Reiling, who is also a registered lobbyist
working on behalf of AASP-MO and the
Missouri Tire Industry Association (MTIA),
which also opposes the legislation, points
out that additional data from the Rubber
Manufacturers Association (RMA) finds that
more than 13 percent of U.S. vehicles have
at least one bald tire.
Reiling suggested people contact their
Missouri state senators to express opposition
to the bill, which is sponsored by State Sen.
David Sater. n
Ron Reiling, executive director of AASP-
MO, is leading opposition to SB136
legislation in the Missouri State Senate.
Monroe, Mich.—Tenneco has announced
a comprehensive 2013 Expert Plus dealer
loyalty program, including increased
consumer offers and trade rewards, new
point-of-sale merchandising and a full
calendar of exclusive promotions that will
help continuously drive new ride and
emissions control sales to its members.
The Expert Plus program, created to help
automotive service businesses increase
their share of the undercar service market,
also offers members-only sales incentives,
consumer education materials, technician
training rewards and many other benefits.
The enrollment fee for the annual program
is $99.
“Our 2013 Expert Plus program delivers
the perfect combination of sales, training
and merchandising tools, making it easy for
our trade partners to sell premium products
and increase their ride and emissions
control sales and profits,” said Sheryl
Bomia, North American Aftermarket
programs manager of Tenneco.
The 2013 Expert Plus membership
package features the Expert Plus “Preferred
Customer” rebate book that allows service
professionals to extend promotional offers
on Tenneco products outside of the
standard promotional periods. During 2013,
the mail-in rebates include offers for
premium ride and emissions control
The Expert Plus merchandising package
also includes a Monroe digital wall-mount
LED clock, a pair of Monroe and Walker
educational booklets, full-color Monroe
appointment calendar and other key shop
point-of-sale materials, as well as increased
reward opportunities for the year.
The loyalty program features a variety of
additional business-building tools such as
listings on the online Dealer Locators for
Monroe and Walker, tech support and
member-only access to the updated, Expert
Plus website. n
Tenneco offers promotions and rewards
to members of Expert Plus program
AASP-MO rallies industry to fight passage
of state bill extending safety inspections
NACAT Education Foundation collaborates
with GAAS for scholarship award
Research Triangle Park, N.C.—The
Global Automotive Aftermarket Symposium
(GAAS) Scholarship Committee announced
that the North American Council of
Automotive Teachers (NACAT) Education
Foundation will collaborate in creating an
online scholarship resource for its Larry
Cotten Memorial Scholarship award.
Applicants at the automotive scholarships
website, www.automotivescholarships.com,
will now be placed in consideration for the
$1,500 scholarship, awarded to a student
training to become a collision repair
“We are pleased to be collaborating with
GAAS in this educational opportunity that
will not only enhance our scholarship
program, but will provide students planning
collision repair careers a one-stop resource
for assistance with their education,” said
James Curry, executive director of the
NACAT Education Foundation.
“We are very proud to have the NACAT
Education Foundation as another
organization joining with the GAAS
scholarship program in creating this
valuable resource for students, and
promoting this investment in our
industry’s future,” said Pete Kornafel,
chairman of the GAAS Scholarship
Selection Committee.
The NACAT Education Foundation
Larry Cotten Memorial Scholarship was
created in memory of Larry Cotten, a
NACAT charter member and former
president. Cotten’s wife and family
established the memorial scholarship
following his death in 2005. n
At The Arnold Group of
Companies Managers meeting
on Jan. 15, Industrial Paint
Solutions (IPS) in Spencer
received the Division Leader
Award in the categories of top
sales increase and top
percentage increase in sales.
The award was presented to
IPS Manager Terry Hammer.
Mike Molle, manager of
Arnold Motor Supply in Fort
Dodge, received the Service is the
Difference Award in the Retail Store
Division during The Arnold
Group of Companies
Managers meeting on Jan. 15.
Molle was given the award for
exemplary effort in going
above and beyond the norm in
customer satisfaction. His
store reached a milestone in
sales in 2012.
PPGannounced the 2012
schedule for its custom-
painted, 75-foot 2007
Coronado Freightliner tractor-
trailer tour. One stop will be the Heartland
Nationals in Des Moines, July 5-7. The
Freightliner has custom-painted flames and
colorful graphics achieved with PPG
products. The truck is a self-contained
display of exhibits featuring PPG paint
products, with the truck as the star
Iowa State Sen. Brad Zaun (R-20)
recently introduced Senate Bill 42
requesting an interim study committee on
automotive insurance direct repair
programs (DRPs). The study is to include
a review and analysis of the use of DRPs
by the automotive insurance industry in
Iowa and the effect of the use of such
program on automotive body repair shops,
insurance costs, and Iowa consumers.
Membership of the interim study
committee will include three consumers,
four representatives of auto body repair
shops, and four representatives of the
automobile insurance industry. To view the
full text of the bill, visit ASA’s legislative
website at www.takingthehill.com
Automotive Parts Warehouse
(APA) has hired Gary Martin as
executive vice president. Martin will be
responsible for maximizing APA’s
operating performance, overseeing APA’s
strategic plan, and
further integrating
member and vendor
participation in APA’s
data warehouse. Public
relations and training
will be key
components of his new
position. Martin will be
based at APA’s
headquarters in Lenexa
and will report directly
to Dan Freeman, president and CEO.
Martin brings more than 18 years of
experience in the automotive aftermarket,
having worked in sales at Cardone
Industries since 1994.
A & Reds Transmission Parts will
be sponsoring the Sonnax Roadshow,
coming through Wichita on May 2. The
event, which will include seminars on
valve body diagnostics and reaming, will
run from 5:30-8 p.m., and include food and
refreshments. The event is free, but space is
limited to 50 people. Call A & Reds at 800-
835-1007, ext. 100, to reserve a spot.
Some finalizations have been made for
the ASA MO/KAN Vision Hi-Tech
Training & Expo on March 7-10, at the
Overland Park Convention Center in
Parts & People March 2013 Page 27
People & Places compiled by Matthew Sevart
Continued on page 28
Mike Molle, manager
of Arnold Motor
Supply in Fort Dodge
The PPG big rig, containing a display of exhibits featuring PPG paint products, will be
on display at the Heartland Nationals in Des Moines, July 5-7.
Gary Martin has
been hired by
APA as its
executive vice
Baxter Chrysler Jeep Dodge Ram
17950 Burt Street
Omaha, NE 68118
(800) 642-1524
Woodhouse Chrysler Dodge Jeep
2171 South Hwy. 30
Blair, NE 68008
(800) 889-1893
(402) 426-4126
©2012 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep,
Dodge, Ram, SRT and Mopar are registered trademarks of
Chrysler Group LLC. Printed in U.S.A.
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Chrysler Group LLC
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C. Printed in U.S.A.
are registered trademarks of
, Jeep, ights Reserved. Chrysler
Overland Park. CustomerLink is hosting
the Opening Reception on the Expo Floor
on Friday evening from 5-7 p.m., with
drink tickets available when attendees
check in. Also, Chubby Frederick, of the
Automotive Training Institute (ATI), will
be the keynote speaker at the Sunday
morning breakfast.
Laird Noller Mitsubishi in
Lawrence has been added to the
Midwest Parts Group, a parts delivery
network offering daily delivery of 19
different nameplates throughout the Kansas
City metro area, Eastern Kansas,
Northwest Missouri, Southeast Nebraska,
and to Wichita and Omaha.
Missouri State Sen. David Sater (R-
29) has introduced legislation, Senate Bill
136, that would dilute the Missouri State
Motor Vehicle Safety Inspection Program
by eliminating the requirement that all
motor vehicles obtain a biennial certificate
of inspection, and instead be inspected
triennially. The bill has not yet been
addressed in committee. The Automotive
Service Assocation (ASA) opposes
the proposed changes, stating that the bill’s
effect would be to create less-safe
highways in Missouri — more accidents
leading to loss of property, more injuries,
and possibly more deaths. ASA asks
Missouri repairers to contact their
legislators and express their opposition to
the bill. Repairers can go to ASA’s
legislative website at
www.takingthehill.com to send an
opposition letter and to view the full text of
the bill.
Dennis Spooner, managing partner of
The Arnold Group of Companies,
recently promoted Bruce Thomsen to
store manager at the company’s Auto
Value Parts Store Southside in
Omaha. Thomsen has been part of The
Arnold Group team
for 11 years and
brings a wealth of
experience to his
new job, Spooner
Terry Helmer,
manager of the Auto
Value Parts Store in
received the Store
Manager of the Year
Award during The
Arnold Group of
Managers meeting
on Jan. 15. The award honors principled,
centered leadership and commitment to the
core values exemplified by E.P. Arnold.
The majority of tool and equipment
purchasing decision-makers used the
Internet more for seeking information, and
less for purchasing tools and equipment,
according to the newly released AAIA
2013 Digital Tool and Equipment
Purchasing Trends report. The report
provides an analysis of the purchasing
decisions of professionals who use shop
tools and equipment for automotive repairs.
The report is available for a fee at
Registration is now available for the 40th
anniversary Knowledge Exchange
conference of the National Catalog
Managers Association (NCMA) at the
Hilton St. Louis at the Ballpark, April 20-
23, in St. Louis. Automotive catalog and
product content managers will gather with
their trading partners and vendors for three
days of education, professional
development, and networking.
NCMA is a segment of the AAIA.
NCMA members can register for
$495, and the fee for non-members
is $695. Forms and information can
be found online at the NCMA
conference page at
The Hot Rodders of
Tomorrow Engine Challenge,
a scholarship program for high
school shop teams, is expanding in
terms of numbers of sponsors,
teams, and scholarship dollars.
Design Engineering Inc. (DEI)
announced its sponsorship of the
program, which is designed to encourage
high school students to take an interest in
the performance aftermarket by providing a
series of competitions that exhibit their
skills. For a full schedule events, or to sign
up a high school team to compete, visit
Matrix System Automotive
Finishes celebrates 30 years in the
automotive paint
industry. With
nearly 125
employees and
more than 400
distributors, Matrix
System continues
to be a supplier to
the PBE market
widely known for
its basecoat
platforms and
clearcoat products.
Matrix System also offers a full
complement of companion products
A Chip Foose-designed
Page 28 March 2013 Parts & People www.partsandpeople.com
Contact your local Kia dealer for assistance and delivery of your parts.
©2012 KIA Motors America Inc.
Kia Genuine Parts.
For genuinely satisfied owners.
Record-breaking vehicle sales in 2011 made Kia one of the fastest growing car
companies in the United States. Specifying Kia Genuine repair parts assures you
of the original fit, finish, and quality it takes to do the repairs right the first time,
every time. Keep your Kia customers satisfied by maintaining original Kia
standards with Kia Genuine repair parts: The only parts with the Kia name and
the Kia warranty.
Dick Edwards Auto
375 Grant Ave.
Junction City, KS 66441
H & H Kia
4040 S. 84th St.
Omaha, NE 68127
Jack Miller Kia
2900 Burlington
Kansas City, MO 64116
Shawnee Mission Kia
7810 Shawnee Mission Parkway
Overland Park, KS 66502
Fax: 913-384-0036
Dont sweat it!
Air conditioning parts and technical service is just a phone call away.
Hard to find A/C parts - we can find them. A/C, power steering and
hydraulic lines we can rebuild them - NO SWEAT!
The Midwest
Air-Conditioning Authority
Since 1956
402-345-8383 - 800-642-8254
People & Places
Continued from page 27
Terry Helmer manages the
Auto Value Parts Store in
Continued on page 29
Matrix System
Automotive Finishes
celebrates 30 years
in the automotive
paint industry.
WD40/SEMA Cares 1953 F-100 sold
at Barrett-Jackson recently for
$170,000, with all proceeds benefitting
Childhelp and Victory Junction
charities. The truck was rebuilt with an
updated drivetrain and suspension and
custom paint. Other features include an
original flathead engine from Edelbrock,
speed equipment from Egge, BASF paint,
and a custom MagnaFlow exhaust.
Betts Co. announced that BettsHD is
the company’s new operating division for
spray suppression and fender products at
HDAW 2013 in Las Vegas. BettsHD
combines the resources of Betts and Life-
Time Fenders into one source for
safety-related products focused on heavy
duty tractor/trailer applications. Heavy duty
tractor/trailer components previously
branded or offered distinctly by Betts and
Life-Time Fenders will be branded as
Fras-le, a friction material
manufacturer, announced at HDAW 2013
in Las Vegas that it began production of
heavy-duty brake lining at its friction
manufacturing facility in Prattville, Ala. It
is the first time Fras-le has produced
heavy-duty brake lining in the U.S. The
new friction materials are supplied to
Meritor for aftermarket use on new and
remanufactured brake shoes in North
The Automotive Lift Institute Inc.
(ALI) announced the availability of the
2013 edition of its “Vehicle Lifting Points
for Frame Engaging Lifts.” The updated
guide is a quick-
manual for
lifting point
information as
by the vehicle
Visit ALI’s
www.autolift.org, to order this updated
guide or for information on other safety
materials and standards.
The annual KOI Auto Parts-
Federated Auto Parts
Cavalcade of Customs and
Training Expo, Jan. 11-13, in
Cincinnati, was a success, with
record-setting attendance and 550
KOI customers participating in
more than 100 training sessions. As
part of the Cavalcade of Customs,
KOI offered 30 different types of
training classes for a total of 106
sessions during the three-day event.
The 550 KOI service technician
customers attended a total of 1,234 training
classes. Fifty-two of Federated and KOI’s
supplier partners set up booths for the
show, while KOI had five booths of its
For the fourth consecutive year, the
board of directors of DMA Goodpoint
Inc. have approved the issuances of a
6.25-percent dividend to its preferred class
shareholders. By industry comparative
standards, that ranks DMA Goodpoint
among the highest for companies issuing
an annual dividend. Over the four-year
period, shareholders have also seen an
appreciation in share value of more than 20
At the recent Collision Industry
Foundation (CIF) meeting at the Hilton
in Palm Springs, Calif., the CIF Board
elected two additional members to the
board of trustees to carry on the
Foundation’s initiatives throughout the
coming years. The two new trustees are
Shawn Heimback, of Saint-Gobain
Abrasives Inc., and Cheryl Boswell, of
DCR Systems. In addition to Heimback
and Boswell, the CIF Board elected in the
fall of 2012 Dave Merrell, PartsTrader;
Petra Schroeder, DuPont Performance
Coatings; Kelly Broderick, Dedoes;
Brandon Eckenrode, Sherwin-Williams
Automotive Finishes; and Rick Tuuri,
Audatex, a Solera Co.
Parts & People March 2013 Page 29
Continued from page 28
Continued on page 30
This custom-built 1953 Ford F-100
recently sold for $170,000 at Barrett-
Jackson Auctions in Scottsdale, Ariz.
For the first time in the U.S., Fras-le is
producing heavy-duty brake lining.
KOI hosted a student-day event for more than
370 local vocational school students and their
teachers before the Cavalcade of Customs show
ALI announced the
availability of the 2013
edition of its “Vehicle
Lifting Points for Frame
Engaging Lifts” guide.
• 2-Year, 100,000 mile warranty
• In Stock, and Ready to Go!
• Injectors, Fuel Injection Pump,
Nozzles, and Turbo Chargers
The Most Advanced Wheel
Alignment System Available
For all your
service and
training needs
Call 877-542-5656
ALI will partner with Petty’s Garage to
support the Petty’s Garage
Performance Tour for its second year in
2013. The Performance Tour brings Petty’s
Garage expert car designers and builders,
custom parts, and unique vehicles directly
to fans and auto enthusiasts at events across
the U.S. Among the cars on display as part
of the tour is the Legacy by Petty
Challenger, a custom Dodge Challenger
convertible built by Petty’s Garage as a
tribute to Richard “The King” Petty by
ALI. A full schedule of tour stops is
available on the Petty’s Garage website at
www.pettys-garage.com/ performance-
The University of the
Aftermarket Foundation welcomed
Dorman Products Inc. as a lifetime
trustee. The company recently contributed
$100,000 to the foundation in order to help
secure the future of the aftermarket through
education. Jeff Darby, senior vice
president of sales for Dorman, will serve as
the company’s representative on the board
of trustees.
The Timken Company announced the
appointment of Daniel L. Humphrey to
the position of manager for the U.S. and
Canadian commercial vehicle aftermarket
Remy International Inc. announced
that John H. Weber, president and CEO,
has stepped down from his role, but will
continue to remain as a member of the
Remy Board of Directors. Senior Vice
President and COO John J. Pittas will
take his place.
Service & Repair
Week (ASRW)
announced that Dan
Stander, AAM, Fix
Auto Highlands Ranch
in Littleton, Colo., will
serve as the next event
chairman for the
Congress &
Exposition (NACE);
Bill Moss, AAM,
owner of EuroService
Automotive in
Warrenton, Va., will
return for a second
term as the event
chairman for the
Congress of
Automotive Repair
and Service
(CARS). Each
chairman will represent
his segment of the
industry and ASRW.
The 2013 event is
scheduled for Oct. 17-
19, at the Mandalay
Bay Convention Center
in Las Vegas.
SenSen North America announced
the opening of a new one million square-
foot shock and strut manufacturing, R&D,
and distribution facility in Zhejiang, China.
The new factory became fully operational
in January following the certification and
dedication ceremony in Dec. 2012.
In memoriam: The Tire Industry
Association (TIA) announced the loss of
Past President Steve Disney, who died
recently in Houston of complications
following artificial heart transplant surgery.
Disney also served as president of the Tire
Page 30 March 2013 Parts & People www.partsandpeople.com
People & Places
Continued from page 29
John Washbish (l.), secretary of the
University of the Aftermarket Foundation,
accepts a check for $100,000 donated to
the foundation from Steve Berman,
chairman and CEO of Dorman Products Inc.
Bill Moss, AAM,
owner of
Automotive in
Warrenton, Va.,
will return for a
second term as
the event
chairman for
Daniel A. “Dan”
Stander, AAM, of
Fix Auto
Highlands Ranch,
Colo., will serve
as the next event
chairman for
Continued on page 31
Looking for stability in
your auto parts supplier?

I switched over to a NAPA
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since then, my business is up
nearly 30 percent. I really can't
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transition — they have been a
pleasure to work with, and the
customers in our community
have been really receptive to
the change.

— Debbie Peery,
owner of Peery's Auto Parts in
Osceola, Mo., made the switch to
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Call your area representative to find out more.
Steve Drager
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Randy Judge
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Carl Uptergrove
New Markets Manager
ALI will partner with Petty’s Garage to
support the Petty’s Garage Performance
Tour for its second year in 2013.
Midwest Wheel garners second
distributor of the year award at HDAW 2013
Parts & People March 2013 Page 31
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A & Reds Transmission Parts .........................12
Aisin World Corp. of America ...........................5
Aristocrat Motors ............................................19
Automotive Research and Design..................10
BG Products distributors................................22
Carroll Tire Co. ................................................12
Central Plains Diesel and Repair....................29
Chrysler LLC...................................................27
Clore Automotive ............................................14
Community Wholesale Tire ............................29
Corky’s Equipment............................................8
Devries Equipment..........................................12
Electra Tech Inc...............................................24
Elite Worldwide ...............................................30
Exedy Globalparts Corp. ................................20
Federated Warehouse ....................................32
Heartland Automotive Equipment..................29
Hendrick Chevrolet .........................................11
Jasper Engines & Transmissions....................23
Johnston Autostores.......................................20
Jones Automotive Inc. ....................................28
Kansas City Parts Connection .........................2
Kia Motors America ........................................28
Mazda dealers MW.........................................18
Midwest Parts Group........................................9
Midwest Wheel Co............................................4
Mudlick Mail ......................................................7
Myers Brothers................................................14
NAPA Auto Parts...................................6, 10, 30
NAPA Tracs .....................................................13
New Century Dodge.......................................16
Peterson Manufacturing, Inc. .........................26
Products Plus, Inc...........................................22
RDO Equipment................................................4
Scholfeld Pontiac GMC.................................24
Scholfeld Hyundai ..........................................16
Subaru of America dealerships......................17
Superior Honda...............................................15
Superior Lexus South.....................................26
Total Lubricants USA Inc. ...............................21
Van Chevrolet ..................................................15
Advertisers’ Index
Association of North America (TANA)
prior to the merger with the International
Tire and Rubber Association (ITRA).
Disney was the first president of the newly
formed TIA in 2002 and his leadership was
instrumental in establishing a strong
foundation for the association. A recipient
of TIA’s Industry Leadership Award in
2003, his vision and focus on the future led
to discussions that gave life to what has
become the strongest tire-related
association in the world. Disney leaves
behind a legacy of playing a vital role in
merging two organizations.
“We are deeply saddened by the news of
Steve’s passing,” said Roy Littlefield, TIA
Executive Vice President. “Our thoughts
and prayers go out to the entire Disney
family as they mourn the loss of such a
great man and industry leader.”
In memoriam: Gordon A. Ulsh, 66,
who spent more than 40 years in
automotive and industrial markets, died
Feb. 1. From April 2005 until his retirement
in July 2010, he was president, CEO and a
director of Exide Technologies, where he
led the company to growth and stability,
most notably through the economic
downturn. From 2001
until March 2005, he
was chairman,
president and CEO of
FleetPride Inc. He
served as president and
CEO of Federal-Mogul
Corp. in 1999 and also
as head of the
company’s Worldwide
Aftermarket Division in
1998. Prior to Federal-
Mogul, he held a
number of leadership
positions with Cooper
Industries Inc.,
including executive vice president of the
automotive products segment. At the time
of his death, Ulsh was lead director of the
Cardone Industries Board, and a director of
OM Group Inc., in Cleveland. He was
active in both the Motor & Equipment
Manufacturers Association (MEMA) and
Battery Council International. n
Midwest Wheel Companies’ team accepts the 2012 Truck Parts & Service Distributor of
the Year award at HDAW 2013 in Las Vegas.
Gordon A. Ulsh,
66, died Feb. 1.
Ulsh spent more
than 40 years in
automotive and
industrial markets
until his
retirement in July
Continued from page 30
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(Group & Individual)
Let APSA be your one stop shopping place
for all your business insurance needs
(worker’s comp, auto, building & contents,
life, disability, health and dental) through the
association owned AP&S Insurance Agency.
Call today for a no obligation quote!
2. Credit Card Processing
APSA offers a competitive credit card
processing program with Cost Plus rates.
Call today for a free comparison!
3. Legislative Affairs
APSA keeps you up-to-date on legislative
affairs concerning the automotive
aftermarket. Concerned about a legislative
decision that could affect your business?
APSA has a lobbyist working for you to make
you aware of important laws and bills being
proposed that could affect business owners.
4. Legal Service
APSA members receive free unlimited legal
consultation service and a 25% discount on
legal fees, should you need representation!
5. Free Human Resource Consulting
Free consultation on human resources
related issues. Employee Policy Handbooks
customized to ft your policies and
6. Business Forms & Plastic Bags
Get discounted rates on all business forms
and plastic bags. Need a custom job?
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7. APSA 401k Plan
Lower administration costs. No minimum
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Transfer fduciary liability.
8. Cash Management
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Reduce payroll expense.
9. Quarterly Newsletter & Online
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Keep up-to-date on current industry news
with APSA’s quarterly newsletter offering you
information on the latest member programs
and services available as well as important
issues going on in the industry. Receive
access to the APSA membership directory
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Just A Few Reasons You
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by Rob Merwin
Las Vegas—For the second time, the
annual Truck Parts & Service Distributor of
the Year award was presented to Midwest
Wheel Companies at Heavy Duty
Aftermarket Week (HDAW 2013), Jan. 22,
at The Mirage in Las Vegas.
Presenter Chip Magner, of Randall-
Reilly Media, said the 11-year-old
distinction recognizes the best in heavy-
duty truck parts distribution. Nominees
were chosen by peers, parts suppliers,
manufacturers and other industry leaders
for displaying excellence in training,
information technology, product launches,
facilities, marketing, and execution.
Founded in 1911, Midwest Wheel
remains a family-owned company after
five generations, Magner said. It carries a
full line of products for heavy-duty fleets,
light-truck accessories, and light trailer,
commercial fleet, and school bus
replacement parts. They are one of the
largest truck distributors in the Midwest,
he added, and employ more than 180
people across seven locations, servicing
two states. Midwest Wheel was also
named distributor of the year in 2004.
The award’s four other finalists were Six
Robblee’s Inc., Point Spring and
Driveshaft Co., Parts For Trucks Inc., and
Inland Truck Parts, Magner said. The
award was sponsored by Minimizer and
Timken. n
Page 32 March 2013 Parts & People www.partsandpeople.com
The Federated Car Care program is one of the fastest growing, complete support programs for the nation’s best automotive service providers. The Federated “Get Dirty
with Kenny and the Two Guys” contest is open to any fully enrolled Federated Car Care Center member. Current members are automatically eligible. New members
must be enrolled by June 1st, 2013 to be eligible.
It’s time to get “Dirty with Kenny” and this year Kenny Schrader is bringing along his friends,
Kevin Byrd and Willie B, the hosts of the Federated sponsored SPEED show Two Guys Garage.
Kenny and the “Two Guys” will be taping a special episode of Two Guys Garage featuring the winners of this exclusive
Federated Car Care promotion as they learn how to race from the king of dirt himself, Schrader. The annual dirt
track driving experience extravaganza will again take place at the Federated Auto Parts I-55 Raceway in Pevely, Mo.
To find out how to “Get Dirty with Kenny and the Two Guys”, visit www.federatedautoparts.com.
with Kenny
The Federate
wo Guys” contest is open to y and the TTw
ed Car Care program is one of the fast
must be enrolled by June 1st,
o any fully enrolled Federated Car Care
est growing, complete support program
2013 to be eligible.
. Current members ar e Center member
s best automotive ser ms for the nation’
re automatically eligible. New member
rvice providers. The Federated “Get Di
This document has been released into the public domain.
MW March.pdf15.28 MB