Advertising information for Parts & People

Parts & People at a glance:

Well read, respected, and industry supportive for over 25 years

Parts & People is a trade-only publication whose goal is to provide news, information and insightful business profiles to mechanical and collision driven automotive businesses with the express purpose of sharing and cultivating good, ethical, and profitable business practices. Parts & People publishes in-depth local coverage not found elsewhere, enhanced by regional and national news pertaining to issues, businesses and people in the automotive parts and
service industry. We create a quality environment for readers and a receptive audience for advertisers.

Peer-exemplar editorial
Our consistent, monthly editorial content is centered on best business practices at all levels of the channel, including distribution and service repair providers. Small business owners and managers crave reading about real-world success stories, especially those in their immediate market.

Circulation mirrors city hub-and-spoke distribution
Each of the six regional editions of Parts & People is distributed in targeted geographic areas with one or more hub cities in the center, and satellite markets they service. This regional circulation, designed to mirror regional distribution, makes our publication an ideal venue for distributors and manufacturers who wish to support their partners in their immediate markets.


Regional editorial focus
The majority of our articles are written about local professionals and businesses. Our readers identify with familiar people and prefer to read about peers in their surrounding area and what is regionally significant.

National industry news
Part of our core editorial offering is to deliver national industry news that directly impacts our readers, whether it’s macro themes or micro topics. These topics are diverse — everything from wholesale parts distribution to shop management techniques.

Trade-only circulation
Our readers, who are owners and managers, make decisions as to what products and services to use in their businesses. Using Parts & People as an advertising and marketing venue provides the visibility and branding you desire in a trusted, well-read publication.

A source for local technical and management training
By identifying and listing regional training events — both technical and management — our readers are able to advance themselves professionally and locally, keeping abreast of what’s available in their own market.


Call us for rates ~ 800-530-8557

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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