Northern California People & Places - February 2017
Mike’s Auto Body presented five refurbished vehicles in December to five families at its new ADAC Antioch location, making it the third Benevolence Presentation in 2016, which brought Mike’s Auto Body grand total to 66 cars through 16 years. The cars, parts, paint, mechanical inspections, tires, and one year of insurance are donated. Body and paint technicians at Mike’s Auto Body donated time to refurbish the vehhicles. “We feel very fortunate to be involved with such a wonderful program and are very excited to be able to give back to the community that has supported us for the past 44 years,” owner Mike Rose said. “After receiving hundreds of applications over the years and reading the heartbreaking stories, we only wish that we could do more. But hopefully with increased publicity of our Benevolence Program other shops will adopt a similar program of their own.”
Folsom Lake Ford was presented the Blue Diamond Parts award for achieving distinguished status in the Power Stroke Diesel parts business through management, dedicated employees and high standards of operational excellence.
Kukui Corporation has become an official partner of the National Automotive Parts Association (NAPA), giving the company the ability to market to more than 15,000 NAPA AutoCare Centers nationwide. Kukui will offer NAPA AutoCare Centers exclusive pricing for its marketing platform, which is designed to help automotive shop owners attract and retain customers. “NAPA is proud to welcome Kukui as one of our trusted partners,” said Jason Rainey, General Manager of NAPA’s AutoCare division. “Kukui’s All-in-One Success Platform allows us to offer NAPA AutoCare facilities a comprehensive marketing, analytics, and customer communications platform that will contribute to their shops success.” Kukui CEO Todd Westerlund added, “To work with NAPA is a dream come true. The organization has a vast network and has built a reputation for working with top-notch vendors, so we are honored to have made the cut.”
PPG’s 75-foot 2016 Freightliner Cascadia tractor-trailer show truck will be on display during the 35th All American Get-Together, Alameda County Fairgrounds, March 25–26, in Pleasanton. It features an American flag-inspired paint scheme using premium PPG products. This year PPG’s Keith MacDonald, a veteran driver with more than 30 years of on-the-road experience, will pilot the truck, taking over for the recently retired Chad Hook who had been at the wheel since 1999.
The 27 best and brightest FCA US LLC dealership technicians were recognized as Mopar “Top Tech” winners during an awards ceremony held at Meadow Brook Hall in Rochester, Mich., on Jan. 10. Award recipients included Wayne Mumford, Fresno Chrysler Dodge Jeep Ram in Fresno. Pietro Gorlier, head of Parts and Service (Mopar), FCA – Global, helped honor the 27 technicians chosen from a pool of 25,000 eligible FCA US dealership techs. “The decision to purchase a particular vehicle brand is determined not only by the attributes of the vehicle, but also by the level of service that the customers receive,” Gorlier said. “That is why it’s critical to make sure that our top technicians receive the proper training, and that we recognize superstars of the service lane.”
Federated member Vaca Valley Auto Parts announced its plans to move its headquarters to a newly renovated 30,000-square-foot facility in Fairfield. The grand opening will coincide with the company’s 43rd anniversary on May 1. “We are very pleased to announce that Vaca Valley Auto Parts will be moving to a new location that is twice the size of our current space,” said Trevor Martin, president of Vaca Valley Auto Parts. “This new facility will allow us to increase inventory and expand our services, all to better serve our valued customers.” After the expansion, Vaca Valley will add to its fleet of delivery vehicles, enabling the longtime Federated member to deliver to a wider customer base.”
The Marx Group promoted Steffanie Savine to vice president, sales and accounts. Most recently serving as marketing director and account executive, Savine has been a part of Marx Group since 2013. In her new role, Savine is responsible for supervising current accounts and recruiting new business. “Steffanie is a seasoned professional who has a thorough understanding of the automotive industry and has helped play a significant role in the growth of Marx Group during her four years with the company," said Tom Marx, chairman and chief strategy officer, Marx Group. “Her promotion is well-deserved and a reflection of Steffanie's hard work and tireless dedication to her clients.”
CAWA Scholarships are now available for 2017. An online application process allows students interested in aftermarket careers to submit one application each year online at www.automotivescholarships.com and receive consideration for several scholarships. For more information, see www.cawa.org or contact CAWA Member Services at firstname.lastname@example.org or 800-332-2292.
The CAWA Leadership Meeting is at the Meritage Resort & Spa Napa Valley, Feb. 2-3. It is a two-day event for the board of directors, Manufacturers Advisory Council, members and friends. Industry experts provide insight and critical thinking on topics that affect the automotive parts industry. Association direction and strategy will also be discussed for 2017-2018. For more information, email email@example.com.