Cleveland--Mentor, Ohio-based DCR IP Co. LLC has entered into a long-term area development and master license agreement with the newly formed entity, 6LK Collision LLC. This strategic partnering will allow DCR to quickly expand its infrastructure to Western states.
Under the agreement, 6LK Collision LLC will license the company's "lean" collision repair production system and add DCR Systems in Northern California and northern Nevada.
The principals of 6LK Collision LLC are California shop owners Rick and Don Wood. The Wood family has a long history of mutual admiration, dating back to the mid-90s when they were two of the eight founding organizations of Coyote Vision Group V.
"Rick Wood and Don Wood are outstanding, innovative collision repair operators who have developed a reputation for quality, high levels of customer satisfaction, and integrity," said DCR IP Company President and CEO Michael Giarrizzo Jr.
"We're very excited about this relationship and have such respect for the Woods' accomplishments, operating abilities, and dealer relations," Giarrizzo said. "We have received numerous inquiries from dealership groups in the Western states, and our new arrangement with 6LK Collision LLC will allow us to develop DCR facilities in California and Nevada."
The initial 6LK Collision location will be built in Reno, Nev. The 12,000-square-foot service and repair facility is scheduled to open in early 2009.
The area development agreement comes on the heels of DCR's formation of DCR IP Co. LLC and its strategic development agreement with Akzo Nobel, furthering the reach of DCR's operating model.