Southern California

Southern California March 2013

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A u t o m o t i v e C o u n s e l i n g & P u b l i s h i n g C o . I n c .
8 9 9 L o g a n S t . , S u i t e 3 1 1
D e n v e r , C O 8 0 2 0 3
E l e c t r o n i c S e r v i c e R e q u e s t e d
Serving Southern California Automotive Parts & Service Professionals Volume 7 Number 3 March 2013
U . S . P o s t a g e
C o l u m b i a , M O
P e r m i t N o . 3 5 3
Pages 15-17 C1-C4
Right people, insurer relationships and
equipment help shop increase sales . 15
Joe Nevins bought
Class Acts
Autobody, the
collision repair
business where he
frst learned the
trade as a
teenager. He has since more than doubled
its staff and increased sales every year.
Business attorney tests shop owners’
knowledge of employee law . . . . . C-2
Cory King offers attendees at the recent CIC
a pop quiz on their knowledge of human
resources practices.
Toyota’s Predictive Estimating promises
quicker, more accurate repairs . . . . C-4
Software tool will be integrated into
estimating platform, with other OEs to
follow suit.
Collision Tools & Equipment . . . . . C-4
Collision Repair Training Notes . . . 17
by Daniel Buxbaum
San Marcos, Calif.—
KB Motorsports’ Owner
Kip Busse says his shop
was built on the premise
of maintaining a positive,
close-knit atmosphere
among his employees.
The effects of maintaining
such an environment, he
said, have had a trickle-
down effect on customer
retention and profitability.
“It’s all about equipping
your shop with the right
people, and I’m not just
talking about their technical capability,”
he said. “It’s finding employees that care
about you, because they know you care
about them.”
Busse said he adopted a practice of
staggering shifts for his seven
employees, as many of them live in areas
that are susceptible to heavy and
unpredictable traffic. It’s allowed the
shop to maintain a more flexible spread
of working hours each day, and has kept
employee morale at a higher level, which
results in positive customer interaction.
Busse said if one is passionate about
the product they specialize in, it will be
reflected in the quality of service. For
that reason, he said, he has always
focused on German cars, especially
“Our specialization has allowed us to
take on difficult diagnostics for BUS
technology, wiring harness issues,
convertible top repair, and sunroof
cassette replacement,” he said. “You
can’t own all of the scanners and know
everything for every make. It’s all about
being focused — you have to know the
cars you’re working on inside and out.”
The shop uses factory
BMW scan tools such as
the ISIS and GT1, which
assist with complicated
diagnostics and
programming procedures
inherent to most modern
BMW models, Busse
He noted that common
pattern failures in modern
BMWs include cooling
systems, ECU & BUS
systems, and drivability
KB Motorsports’
specialization and focus on keeping a
positive shop attitude has built value in
INSIDE Parts & People
More than 15,400 circulated
Fresno Diesel & Gas expands by having
specialists in both disciplines . . . . . . 3
San Joaquin Valley
shop owners say the
diesel and gas
segments are too
complicated for one
person to keep up with, so the shop has
experts in each area.
New website ‘toolbox’ can help shops
prepare for NCCM in April . . . . . . . . . . 3
Manufacturers, distributors and installers
come together for CAWA-ASCCA summit . 5
Young’s Automotive uses wide array of
diagnostic tools to get job right . . . . . . . 7
The owners buy one
or two new scan
tools a year and
subscribe to all
software updates to
have proper information for repairs.
Manufacturers exhibit latest offerings
during 2013 SEMA MPMC conference . 10
As emerging technology gains traction,
charging systems are adapting . . . . 11
Heavy-duty industry arrives in record
numbers for HDAW 2013 . . . . . . . . . . 13
Successful execution of brand promise
and delivering value drives profits . . 14
Innovation — from concept to market —
sets Peterson Manufacturing apart . 20
Diesel repair, OE parts and certifications
keep B&C customers trucking . . . . . . 21
Vista repair shop’s
mid- to heavy-duty feet
services, commitment to
training, and strong local
dealership networks
foster long-term success.
Diesel exhaust fluid is burgeoning
market in fleet and heavy-duty . . . . . 22
New Product Notes . . . . . . . . . . . . . . 24
Cooper’s Keys to Auto Repair Profits . 26
Mechanical Repair Training Notes . . 26 hosts social networking
luncheon for industry leaders . . . . . . . . . 27
People & Places . . . . . . . . . . . . . . . . 28
From l., the KB Motorsports team includes Service Advisor Ryan Perry,
Technician Chris Noskowiak, Master Technician Vladimir Tuma, Service
Manager Kenny Lesh, Technician Donnie Springsteen, and Owners Kip
and Karen Busse.
Focus on BMW niche and close-knit work
environment pays dividends for KB Motorsports
More photos and
articles at
Continued on page 18
Online Edition at
Underhood Maintenance
& Air Conditioning
. . .
Medium- & Heavy-Duty Truck
Page 2 March 2013 Parts & People
Parts & People March 2013 Page 3
Underhood Maintenance & Air Conditioning / Medium- & Heavy-Duty Truck Focus Issue
New website ‘toolbox’ can help shops prepare for National Car Care Month in April
by Rob Merwin
Bethesda, Md.—As National Car Care
Month (NCCM) approaches, shops can
leverage the Car Care Council’s national
consumer media campaign, new website,
and abundance of materials to help
expand their businesses in April, said
Rich White, executive director, Car Care
“We want to help the industry use the
content to promote National Car Care
Month,” White said. “We’re hoping more
and more shops and stores participate.
There’s no one-size-fits-all — there’s
numerous ways to get involved.”
He said the Car Care Council’s new
website makes it easier for consumers to
navigate, and it also has a new section for
the industry that offers resources to get
involved in NCCM. It features a toolbox
of various materials for shops to use
depending on their degree of
involvement. The industry tool kit for car
care month and hosting events can be
found at
Many auto repair shops and parts stores
throughout the country celebrate National
Car Care Month by hosting community
car care events, White said. At these
events, businesses volunteer their time to
check components on vehicles that
typically get overlooked, including tires,
air filters, lubricants and fluids, belts and
hoses, battery cables, and lights. The free
vehicle inspection events emphasize the
importance of preventive maintenance
and educate consumers about how to take
proper care of their cars.
Shops that are interested in holding a
car care event can visit the website, or
contact the Car Care Council by e-mail, and, or call them
directly at 240-333-1088 and 240-333-
1030, respectively.
“We can talk and walk you through it,”
White said. “It’s a good opportunity to
touch base with existing customers to
reinforce their loyalty and to meet new
customers, too.” n
Five quick ways shops can participate
Bethesda, Md.—Supporting National
Car Care Month doesn’t have to take a
lot of time, said Rich White, executive
director of the Car Care Council. “Just a
few minutes is all it takes to help your
customers learn the safety and
economic benefits of regular vehicle
The Car Care Council suggests five
quick and easy ways to get involved in
National Car Care Month:
1. Suggest your customers sign up for
the free customized service schedule
and e-mail service from the nonprofit
Car Care Council at
2. Send your customers to to
view the free digital Car Care Guide,
available in English and Spanish, or
order a free printed copy for their
glove compartment.
3. Print out car care tips at
resource/car-care-tips and leave them
out for customers to read while they
are in a waiting room or standing at
the counter.
4. Hang a Car Care Month poster and
banner, and place a Car Care Month
mirror dangler on each customer’s
rear-view mirror. Make your own
signs or get a special point-of-sale kit
from the Car Care Council at
5. Hosting a car care event in your
community? Visit
participants/host-an-event to list your
event at no charge on the Car Care
Council’s website. n
Fresno Diesel & Gas expands by having experienced specialists in both disciplines
by Dick DeLoach
Fresno, Calif.— Ryan Voorhees,
co-owner of Fresno Diesel & Gas,
said the diesel and that taken
together, gas industries are too
complicated for one person to keep
up with, so the shop has specialists
in each area.
“Co-owner Bill Short and myself
complement each other well,”
Voorhees said. “Bill has an
exclusive automotive background
and training and I have the same in
the diesel field. So whether it’s
repairs or parts, we’ve got it
Voorhees said his formal training
started in his early 20s when he was hired
at a diesel repair shop and received
independent diesel fuel training from
Stanadyne, Bosch, and Delphi. “You can’t
get into those schools without being
referred by a dealer,” he said.
Short, whom Voorhees said he’s known
for years, is one of the highest trained
automotive technicians in the San Joaquin
Valley. “Bill is an ASE Master Technician
with 30 years’ experience,” Voorhees said.
“He also teaches brake and lamp test
preparation courses at Automotive Services
in Fresno.”
At the end of 2006, both men found
themselves ready for a change, Voorhees
said, so in January 2007 they pooled their
resources, brought in Voorhees’ mother,
Jan, to run the front office, and opened
Fresno Diesel & Gas – just as the economy
began to crash.
“It was a bit nerve-racking to see
businesses in our related fields close one by
one,” Voorhees said, “but in the beginning
we kept our overhead low and maintained.”
In addition to repairing and maintaining
everything from diesel and gas sedans to
medium-duty diesel trucks, a key factor in
the success of the business is diesel parts
sales, both retail and wholesale, Voorhees
“We are dealers for many major fuel
system components including Stanadyne,
Bosch, BD Diesel, Alliant Power, and
Delphi, which we not only buy at a much
lower cost and pass those savings on to
shops and our walk-in customers,
but we are the only company
within our territory that can
purchase some of those lines.”
Voorhees said he also does
sublet work for as many as 20
repair shops in the Valley. “Most
people don’t know a lot about
diesels,” he said. “My rule is, if
you purchase parts from me, I will
help you. So shops call us weekly
to help them diagnose diesels,
which we do, and I can usually tell
them what to test and how to fix
their trucks over the phone.”
Voorhees said he has a Tech2, a
Genisys, a PC-based Ford OE
IDS, and OE software for International to
handle the shop’s diagnostic needs. “In the
applications where we
have the OE scan tools,
we have the capabilities
to program many of the
computers or modules on
the vehicle.”
Most major companies
have not come out with
new diagnostic equipment
lately, Voorhees said, “but
we have the updates and
annual licenses for these
computers, which is quite
Presently the shop does
diesel fleet work for
PG&E, CalTrans, and several local towing
companies, Voorhees said. “We also
rebuild turbochargers and fuel injection
pumps, a lot of which goes on tractors and
farm equipment,” he said. “Our diesel and
gas drive-in service continues to thrive as
The shop is also an Official California
Brake & Lamp Station, Voorhees said.
“Bill is the one that got us set up with the
program,” he said. “It allows us to do brake
and lamp inspections, and to work with
individuals and dealers that have salvage-
title vehicles to get them certified.”
To promote his business, Voorhees said
he has a website and the biggest ad in the
Yellow Pages of anyone in the area.
“I have a great guy who handles my
Fresno Diesel & Gas Co-Owners Bill Short (l.) and Ryan
Voorhees and Ryan’s mother and office manager, Jan
Voorhees say they offer retail and wholesale customers
great service and parts prices.
With Fresno Diesel & Gas designated as an official Brake &
Light Station, Co-Owner Bill Short is able to inspect and
certify vehicles such as this salvage-title Jaguar.
Continued on page 6
Page 4 March 2013 Parts & People
Parts & People
The Monthly Regional Publication
For Southern California
Automotive Specialists
Volume 7 / Number 3, March 2013
Publisher: Lance Buchner
Associate Publisher: Michael Anderson
Managing Editor: Rob Merwin
Contributors: Dick DeLoach,
John Yoswick, Steve Sharp,
Daniel Buxbaum, Matthew Sevart,
Jay Sicht
Graphic Arts Director: Mario Waller
Printer: Tribune Publishing Co. Inc.
Parts & People is published monthly by
Automotive Counseling & Publishing
Company, Inc., a Colorado corporation.
ISSN 1083-771Z
Southern California Edition
Toll Free: 800-530-8557
Corporate Office
Automotive Counseling & Publishing Co., Inc.
PO Box 18731, Denver, Colorado 80218-7310
President/Publisher: Lance Buchner
National Sales Director & Associate Publisher:
Michael Anderson
Founded by Lance Buchner and Dave Lucia.
Executive Assistant / Financial and IT Manager:
Amanda Buchner
Web and Production Manager: James Faust
Circulation: Tracy Buchner,
Subscriptions are free to all automotive-related Southern
California regional business owners and managers;
$36 per year, per edition to all others.
For mail renewals or change of address, please include
mailing label.
Reproduction of any of the contents of this publication
by any means is prohibited without specific written
permission of the publisher.
Copyright 2013, Automotive Counseling & Publishing
Company, Inc. All rights reserved.
Publisher’s Statement
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Shifting ‘sweet spot’ is an industry challenge
The “Aftermarket sweet spot” is an accepted concept in the
industry generally agreed to be the age range of vehicles where
the entire aftermarket channel, especially independent repair
and maintenance, thrives. Sweet-spot vehicles range from
those just out of warranty to older ones that are still worth
putting significant money into maintenance and repair.
A recent AASA (Automotive Aftermarket Suppliers
Association) Industry Analysis, well-crafted and written by
Paul McCarthy, vice president of industry analysis, and Bailey
Watson, AASA analyst, brings clarity to the concept and
describes a shrinking, shifting sweet spot in an expanding
vehicle parc anticipated now through 2018.
During the last few years, following the economic downturn
and resulting drop in new vehicle sales, the sweet spot
expanded in size to a range of six to 12 years. The sweet spot’s
larger size and range provided momentum and a profitable
target for the industry as a whole, but as the analysis reports, it
peaked in 2011 at 104 million vehicles and is estimated to drop
to 82 million by 2018. The decline of 22 million over six years
is directly linked to new car sales having dropped over the last
half decade. Now, an accelerated cycle of new vehicles
subsequently impacting the aftermarket sweet spot has begun.
The analysis concludes this is neither a headwind nor
tailwind, but rather advises that suppliers can prepare in
advance for the declining sweet spot. The report states
emphatically, however, “The market is not going away.” The
large U.S. vehicle parc of more than 243 million vehicles in
operation is not shrinking but, according to AASA projections,
will continue to grow into future years.
Resist unneeded reduction of sweet-spot vehicles
The AASA analysis not only provides clarity to the concept
of a diminishing sweet spot but confirmation of the challenge
ahead. More, perhaps, than any aftermarket segment, the
service industry thrives within the sweet spot of five to nine
years. From 10 years old and older, the vehicles coming to the
service industry for repair are less profitable and efficient to
service. Many in the industry view much of the 10 and over
vehicle population benefitting the retail parts business and
“shadow” service providers outside the mainstream industry.
As suggested in this column before, other threats of
influence and intervention remain to further reduce sweet-spot
numbers. Industry leaders and associations will hopefully
maintain vigil to resist initiatives that will compound the
The current surge in new vehicle sales is driven, in great
part, by vehicle credit loans characterized by some credit
agencies as almost 50-percent subprime. In this economy,
“repo” will become “previously owned,” crowding the used
car market and providing impetus for vehicle parc turnover.
Under the guise of “green” there is building pressure to turn
the fleet faster to meet new standards. Programs such as the
ill-fated “Cash for Clunkers” need to be resisted. The number
of foreign buyers at vehicle auctions and the subsequent
exporting of U.S. vehicles should be curtailed, too. The
growing pressure toward GPS monitoring in all vehicles for
insurance, registration, and location-revealing purposes will
add additional pressure for vehicle parc turnover.
An empowered EPA will skirt the need for legislation and
exercise its regulatory powers to thin the vehicle parc of “old
technology” and determine vehicle life span for vehicles
currently in the sweet spot and beyond. Similarly, preventing
increased total-loss determination by insurers in collision
repair shops will keep more mid-age vehicles on the road.
Reducing further, unnecessary loss to the vehicle parc
“sweet spot” should remain a top-of-mind concern during the
next five years. n
Manufacturers, distributors, and installers come together for CAWA-ASCCA summit
by Steve Sharp
Newport Beach, Calif.—Manufacturers,
distributors, and installers came together,
Feb. 8-9, at the CAWA-ASCCA 2013
Automotive Aftermarket Industry Summit
at the Fairmont Hotel in Newport Beach.
The gathering provided a forum for open
dialog between two associations
representing the entire supply chain. Topics
included what determines what parts
distributors have on their shelves, impact of
‘Right to Repair’ legislation, effectiveness
of membership-driven legislative pressure,
brake pad compliance and awareness, and
how to address the increased demand for
skilled technicians, parts advisors, service
writers, and product engineers.
CAWA Board Chair and Riebes Auto
Parts Vice President of Operations Ed
Jimenez Sr., of Yuba City, and ASCCA
President and Fisk Automotive Owner Jack
Crawley, of Fullerton, hosted the
discussions. They provided opening
remarks welcoming guests with the hope of
continued meetings, discussions, and
positive results such as the defeat of SB750
in 2012.
ASCCA representative and German
Motors Owner Dennis Montalbano, of
Fresno, and CAWA representative and
independent NAPA Owner Scott Nassif, of
the Inland Empire, led the discussion about
how decisions are made concerning what
parts a distributor carries.
Warehouse representatives said price,
demographics, quality, and warranty all
play a role. Lower-income areas are
concerned primarily with price.
Distributors servicing those areas will tend
toward economy lines, where those serving
a more affluent area will see more name
brands on the shelf. “We want to have what
you want to buy,” said CAWA Past
President Steve Sharp, of WORLDPAC.
“It’s a hard target to hit in different areas.”
Installers said warranties and product
quality sometimes had no correlation.
“When customers have to choose between
a generic brand with a two-year warranty
and a name brand with a one-year
warranty, they go with the generic part
almost every time,” Montalbano said. “The
public equates the warranty length with
product quality. The difference in
warranties can affect our use of brand
name parts.”
Aaron Lowe, vice president of
government affairs for the Automotive
Aftermarket Industry Association (AAIA),
reported on the developments since
Massachusetts passed its “Right to
Repair” legislation, saying automakers
and the industry have agreed on a
common platform for diagnostic and
technical bulletins. The use of ‘cloud’
technology will provide a common
portal for all manufacturers, and
agreements have been made with all but
GM, Chrysler, and BMW, Lowe said.
State-by-state legislation should not be
necessary and an agreement will be in
place, he added. n
ASCCA President Jack Crawley (l.) and
CAWA Board Chair Ed Jimenez were the
hosts of the 2013 Automotive Aftermarket
Industry Summit in Newport Beach,
Feb. 8-9.
From l., Dan Hansen of Hansen’s Distributing
Co., Bob Baptiste representing Performance
Warehouse, and Ed Turnqust of Standard
Motor Products were just a few of the
CAWA distributors attending the summit.
Parts & People March 2013 Page 5
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website and my search engine optimization
(SEO),” he said. “I advertise big in the
Yellow Pages because many of my
customers own 5th wheel trailers and
they’re older retired people who aren’t
computer savvy and don’t use the Internet.”
The biggest challenge Voorhees sees in
diesel and gas repair is keeping up.
“Specifically in emissions,” he said.
“Things are changing fast and if you don’t
stay on top of it, it can get a bit
overwhelming, and no one wants to get left
behind. We do our best to stay one step
ahead, but it’s not as easy as it used to be.”
Voorhees said the business has grown
exponentially in the past three years and
shows no signs of slowing down, with
wholesale representing 22 percent of the
The shop has also been able to bring in a
trainee, Jeff Lusk, who was a math teacher
but wanted a change. “He’s very intelligent
and he’s learning quickly,” Voorhees said.
It’s a great pleasure taking care of his
customers, Voorhees said, because they
don’t treat customers as just another
“We have a personable relationship with
most customers, and some have even
developed into friends,” Voorhees said.
“Getting a handshake and a smile from a
customer you run into out in public is
extremely rewarding and makes the
stressful days worth it.” n
Attendees welcome new format at MACS
2013 Training Event and Trade Show
Lansdale, Pa.—The global mobile air
conditioning industry came together in
Orlando, Fla., Feb. 6-9, to learn, network,
and determine the best way
forward for the industry. More
than 1250 professionals attended
MACS’ 2013 Training Event and
Trade Show and visited 92
exhibitors in 136 booths during
Friday’s trade show.
“MACS introduced a new
convention format for our three-
day event with great success,”
said Elvis L. Hoffpauir, MACS
president and COO. “In an
economy that is still finding its footing, we
are pleased with the attendance at our show
and the enthusiasm of our members.”
J. Marcello Ganasevici, of Delphi, a
MACS member and exhibitor, said, “I
heard very positive comments all day
Friday, especially around the
training and technical sessions —
reaching the technicians is
paramount for Delphi, and
training is extremely important.
Also I enjoyed Kenny Wallace as
the guest speaker at the keynote
Phil Eggen of Supercool, a
MACS member and exhibitor,
added, “We had a good show,
with more people visiting our
booth than last year. We met with both
domestic and international customers and
made some good new contacts as well.” n
Fresno Diesel & Gas expands by having
experienced specialists in both disciplines
Page 6 March 2013 Parts & People
Jan Voorhees, mother of Fresno Gas &
Diesel Co-Owner Ryan Voorhees, is the
office manager.
Continued from page 3
Lansdale, Pa.—The 2013 MACS
Training Event and Trade Show featured a
new products showcase with 24 new
mobile A/C and engine cooling products on
display. A panel of the motor press
attending the show judged the following
products as standouts in three categories:
Most innovative new product:
AGS Swedge Lokr Kit. The Swedge-Lokr
Tool and Swedge-Lok System is the key to
permanent, fast, and economical A/C
repairs. The Swedge-Lokr Tool is designed
to fit into the
spaces where
A/C lines are
allowing most
repairs to be
right on the
vehicle. The
Swedge-Lok repair fittings consist of tube-
to-tube unions, tube-to-hose unions, and
block-offs. The specialized alloy and
design of those fittings makes for
corrosion-proof and leak-proof repairs that
are pressure-rated and tested up to 1,000
Best use of technology in a new
product: Santech No. MT3710 – Dual
Channel Thermometer Kit. This is a J/K-
type digital thermometer that will display
two separate probe readings at the same
time on one screen. The unit will also
perform a differential reading of the two
probes. The thermometer comes with a
protective rubber cover. The probes are
direct contact for accurate readings.
Most service friendly new
product: Beck/Arnley European
Coolants. Beck/Arnley’s new lineup of
Genuine OE Quality European Fluids
includes Euro Concentrate, Euro SF+, and
Euro ++. They are bottled in Europe and
formulated specifically for Audi, BMW,
Mini, Land Rover, Volkswagen, and Volvo
models. The bottle includes a collapsible
spout for ease of pouring. n
MACS honors new product
showcase winners
AGS Swedge Lokr Kit
Santech No. MT3710 – Dual Channel
Thermometer Kit
Beck/Arnley European Coolants
Elvis L. Hoffpauir,
MACS president
and COO
by Dick DeLoach
Covina, Calif.—When Mark Young and
his older brothers, Bruce and Frank,
opened a gas station and auto repair shop in
Sierra Madre more than 30 years ago, their
main mission was to repair cars the right
way, no matter how much time it took,
Mark Young said.
“We never let a car go unless we’re
satisfied it’s repaired right,” he said.
“Sometimes that means spending a little
extra time, in some cases personal time,
doing the little extra to achieve that goal.”
That business model proved successful
and their repair business thrived for 10
years, until they outgrew that facility, sold
the business, moved to Covina, and opened
Young’s Automotive Service Center,
Young said – and their customers followed
“We have a lot of loyal customers,” he
said. “It's been gratifying to have so many
customers not only stick with us but also
recommend us to others as well.”
The brothers have had an interest in cars
since they were children, Co-Owner Bruce
Young said. “When Mark was 5 years old,
he would hold the flashlight while Frank or
I tinkered with some broken down car or
More than 30 years later, Mark Young
does a lot more than hold a flashlight, and
he and his brother Bruce are still teaming
“Unfortunately, Frank no longer works at
the shop,” Mark Young said.
“He injured his back and he
wanted to make a change
from Southern California
anyway, so he moved to
Both brothers know they
can trust the other’s work,
which makes the job a lot
easier, Bruce Young said,
“We take pride in the good
reputation we have built up.”
They are both ASE
Certified Advanced Level Specialists,
Mark Young said. “We also have an
Associate in Science degree, Automotive
Technology, from Don Bosco Technical
Institution,” he added.
Don Bosco was a five-year program with
the last six months working at a dealership,
Mark Young said. “We both also worked at
Volkswagen, Porsche, and Audi dealerships
for a few years before opening our first
shop. And schooling continues to be a
constant in order to stay up to date with the
changes in technology.”
The shop’s technicians, including Mark’s
son, Joseph, who recently joined the team,
receive ACDelco TSS training, AVI
OnDemand training, and Automotive
Training Group (ATG) diagnostic training.
“We work with Dean Parsons at ATG, who
is an excellent instructor,” Young said.
The shop has a number of diagnostic
tools, Young said, including a Ford Tech2
and IDS, Master Tech, BRB III, Autoland
Scientech, a PC-based Ford and Honda
VCI, an Ateq TPMS, and a new Autel
Young’s Automotive uses wide array of diagnostic tools to get job right first time
Parts & People March 2013 Page 7
(800) 634-0969 (907) 563-7278 (510) 569-9802 (503) 691-6251 (800) 876-5152
(800) 288-5573 (800) 234-1410 (800) 876-5152 (800) 876-5152
Se habla español (800) 650-1747
Continued on page 8
Young’s Automotive Service Center Co-
Owners Mark (l.) and Bruce Young say
they enjoy finding out what’s wrong with a
vehicle and then fixing it —no matter
how long it takes.
“We do a lot of diesel trucks
and A/C work here, so we
have to have those diagnostic
tools to get the right
information so we can
properly repair them.”
Young’s Automotive uses wide array of diagnostic tools to get job right first time
MaxiDAS scanner.
“We do a lot of diesel trucks and
A/C work here, so we have to have
those diagnostic tools to get the right
information so we can properly repair
them,” Young said. “We buy one or
two new scan tools a year and
subscribe to all of the software
Young said the shop uses factory
parts whenever possible, including
ACDelco, Motorcraft, and factory
European and Asian parts.
“We buy our tools from Mac
Tools, Snap-on, Jeff Chin Diagnostics, and
Cornwell Tools,” Young said. “We get our
parts from Warn Distributing, Factory
Motor Parts, IMC, O’Reilly Auto Parts,
Certified Autoparts, CARQUEST, and
local dealerships.”
Young’s Automotive is a full-service
shop offering routine maintenance,
complete underhood and undercar services,
heating and A/C maintenance and repair,
drivetrain service, and engine and
transmission repair, rebuilding, and, when
necessary, replacement with Jasper
products, Young said.
“We’re an Authorized ACDelco Service
Center, ASE Blue Shield repair facility,
BBB accredited, and members of
ASCCA,” Mark Young said. “We also
honor extended warranties.”
The shop also does a free 21-point
inspection automatically when a customer
comes in, Young said. “We check the car
over because I think whether they have the
work done or not, they appreciate
knowing what’s wrong with the car,
and most of the time they want us to
fix it.”
Young said the shop has experienced
a 5- to 6-percent growth year over year.
“To attract new customers we advertise
in the Yellow Pages, which draws an
older group,” Young said. “We also
have an active website and a Facebook
page, which plays to the younger
audience and has helped car count.”
The biggest challenge for
independent repair shops today is the
complicated nature of the newer
vehicles, Young said.
“That can be turned into an opportunity
by educating yourself on newer vehicles to
be able to repair them, and work on other
vehicles that are less appealing to others,”
he said. n
Page 8 March 2013 Parts & People
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Continued from page 7
Mark Young’s son, Joseph, the newest
technician at Young’s Automotive Service
Center, prepares to install new struts on a
customer’s car.
Technician Jesse Villagomez uses a Robinair
CoolTech 34788 to recharge a customer’s Ford
truck A/C system.
SAE International technical group’s report
bolsters confidence in HFO-1234yf safety
Wilmington, Del.—An SAE
International Cooperative Research
Program reported progress in expanding
its evaluation of HFO-1234yf, stating that
their “high level of confidence that
R1234yf can be used safely in automotive
applications continues to grow.”
An earlier Cooperative Research
Program was completed in 2009 and
concluded that HFO-1234yf is a safe and
acceptable alternative refrigerant for
mobile air conditioning systems that can
be used to meet new environmental and
consumer needs. The previous evaluation
has now been expanded, and SAE
International said “the findings of the
original CRP1234 remain well founded.”
The evaluations done by the automotive
industry under the SAE program have
involved extensive testing. According to
SAE, the Cooperative Research Program
is “using universally accepted engineering
methods, including analysis of recent
OEM testing from actual vehicle crash
data, on-vehicle simulations, laboratory
simulations, bench tests and more than
100 engine compartment refrigerant
releases. Based on this testing, the CRP
has found that the refrigerant is highly
unlikely to ignite and that ignition requires
extremely idealized conditions.”
“SAE programs have conducted years
of rigorous safety testing for this
refrigerant, and all results were brought
together under an internationally accepted
approach to risk assessment,” said Joseph
Martinko, global business and market
manager, DuPont Opteon products. “SAE
International Cooperative Research
Programs follow a process that brings a
disciplined and thorough approach to
collaborative industry programs.” n
Parts & People March 2013 Page 9
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by Dick DeLoach
Santa Ana, Calif.—The
2013 Motorsports Parts
Manufacturers Council
(MPMC) Media Trade
Conference, held recently at
the Embassy Suites Orange
County Airport North in Santa
Ana, was a resounding
success, organizers say.
The Media Trade
Conference featured
prescheduled 30-minute
meetings between up to 100
manufacturers, who showed
their latest products, and
editorial staffs from national
and international print and
digital media.
The Orange County location
was a new venue for the 16th
annual conference,
necessitated by renovations at
the event’s long-time home at
the LAX Embassy Suites in El
“After careful research, staff
suggested we move the event
to the Santa Ana Embassy
Suites,” MPMC Chairman Vic
Wood, of Hedman
Performance, said. “The
facility offered different
challenges but also different
“This property is much
smaller than the El Segundo
facility,” MPMC Chair-elect
Rich Barsamian, of Advanced
Clutch Technology, added. “Our
100 exhibitor suites were on
four floors instead of two, but
we were closer together, which
made getting from meeting to
meeting easier for the media.”
MPMC provided lunch on-site
for all exhibitors and media
attendees and hosted a media
reception on Tuesday evening,
which included the presentation
of the Robert E. Petersen Award
to Jim Ryan, a member of the
media. MPMC closed with an
exhibitor reception on Thursday,
immediately following the last
meeting of the event.
“The change in venue and
implementation of new
procedures and extra SEMA
staffing all combined to make
this edition of the MPMC
Media Trade Conference a ‘bar
raiser,’ ” Wood said. n
Page 10 March 2013 Parts & People
Manufacturers exhibit latest offerings to
press during 2013 SEMA MPMC conference
The 2013 MPMC Media Conference featured
30-minute meetings between editors and up to 100
top motorsports parts manufacturers at the Embassy
Suites Orange County Airport North, in Santa Ana.
Jennifer Grabowski, product manager, Bosch
Automotive Service Solutions, shows the Actron
AutoScanner Plus tri-lingual OBD II, CAN, and ABS
scanner with extended data readout.
Mike Santa Cruz, Energy Suspension’s director of
marketing (l.), and Sales Manager Mike Papazian,
show several new urethane products, including a
suspension kit for 2011-2013 Ford Mustang and 2013
Scion FR-S.
Ed Newman, advertising manager for Amsoil, a maker
of synthetic oils and lubricants for more than 40
years, shows off the company’s new interactive
by Matthew Sevart
Lenexa, Kan.—The need for greater
fuel economy and the electrical demand
inside today’s vehicles, stemming from a
wide variety of in-cabin conveniences
such as heated seats and DVD players, is
changing the way the OEMs are looking
at vehicle battery technology, said Jim
O’Hara, vice president of marketing at
Clore Automotive, a manufacturer of
battery charging systems and related
“No longer is the battery just for
starting a car. It’s being used for a variety
of things, and it’s being cycled far more
than in the
past,” he said.
“In addition to
starting a car —
reducing up to 7
percent of the
capacity, which
the alternator
then recharges
— the battery is
used more and
more, and
discharged and
Between the
amenities and
the power
needed to run
the vehicle,
O’Hara said the alternator is becoming
overwhelmed, which has led the OEMs to
develop sophisticated electrical systems
systems that require a battery that can
supplement the alternator during periods
of peak demand.
As a result, O’Hara said, vehicle
manufacturers began
looking for alternatives
to the standard flooded
acid batteries, resulting
in new technologies such
as AGM, deep cycle, and
gel cell batteries, of
which AGM is the most
“AGM stands for
absorption glass mat, and
technically, it differs
from traditional flooded
acid batteries in the sense that the
battery’s plates are wrapped with thin
fiberglass mat separators, which absorb
the battery’s electrolyte, rather than
flooding all the plates,” said O’Hara,
adding that this results in a battery that is
better suited to handle the deeper cycling
required on modern passenger vehicles.
By the early 2000s, O’Hara said, those
non-traditional batteries were being
installed as original equipment on a
handful of makes and models, including
the Mercedes S Class in 2000, Chevrolet
Corvette and Toyota Prius in 2001, and
BMW 3 Series in 2003.
Since then, the AGM and other non-
traditional batteries have picked up
momentum, and although still relatively
small in share volume, they can be found
in nearly 15 percent of nameplates, and by
2017, O’Hara said, it is estimated that
more than 50 percent of the vehicles sold
in North America will have non-
traditional batteries such as the AGM.
“The flooded battery is going away,”
Parts & People March 2013 Page 11
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As emerging technology gains traction, battery charging systems are adapting
Clore Automotive Vice President of
Marketing Jim O’Hara says the days of the
traditional flooded-acid battery are
numbered, and new technology such as
AGM and gel cell batteries require new
battery charging systems.
Clore Automotive,
under its Solar brand,
has released Pro-Logix
battery chargers, such
as this wheeled
charger model PL3750,
with the ability to
properly charge all
battery varieties.
Continued on page 12
O’Hara said, “and although the AGMs are
currently 30 to 100 percent more
expensive than the comparable flooded
battery, there are so many benefits. You
get a battery that can have more power,
more vibration resistance, and can handle
more cycling applications — overall, it’s
just a smarter battery.”
However, a smarter battery requires a
smarter battery charger, O’Hara said.
“AGM and gel cell batteries, in
particular, require a battery charger that is
compatible with their specific charging
needs,” he said. “Generally, this means
that the charger will
charge the battery
using a ‘smart’
charging routine that
incorporates a
constant amperage
rate for the majority
of the charging
process and will
precisely control
battery voltage
throughout the
charging process.”
For those
applications, Clore
Automotive, under its
Solar brand, has
released Pro-Logix
battery chargers, with
the ability to properly
charge all varieties including flooded,
AGM, gel cell, spiral wound, deep cycle,
and marine types.
Failure to use an AGM or gel cell
compatible charger on those battery types
will have detrimental effects on battery
life, O’Hara said.
“Using a traditional battery charger on
an AGM battery will result in excessive
voltage and heat creation, destroying the
battery’s chemical composition and
shortening the useful life of the battery.”
A good rule of thumb, if unaware
whether the battery is flooded or AGM, is
to choose the AGM setting, O’Hara said.
“You’re not going to hurt a flooded
battery when charging in the AGM mode,
but the same can’t be said for charging an
AGM battery on the flooded mode, so
when in doubt, go with AGM,” said
O’Hara, adding that technicians should
also use resources such as Mitchell or
AllData when working on a vehicle to
verify what battery application is OEM.
From the distribution level, O’Hara
added that tool and equipment vendors
will have to adapt to the new technology.
“The techs in the shops are going to
look at their tool house to point them in
the right direction,” he said, “and from a
Clore perspective, we feel we’ve made it
easy for everybody in the channel
because Pro-Logix is all we have in our
Solar-branded chargers, and those are all
fully automatic chargers with the ability
to charge all lead-acid battery types.”
Under the Solar Pro-Logix brand,
O’Hara said Clore offers eight smart
chargers, ranging from wheel chargers to
portable maintenance chargers, adding
that the investment for a Pro-Logix smart
charger, that can handle all battery types,
starts at $80 for a portable unit and as
much as $650 for a top-of-the-line
wheeled unit, with multiple units and
price points in-between.
To help the shop owner, technician, and
other industry professionals stay abreast
on the changing battery technology, and
subsequently, the effect it has on charging
equipment, O’Hara said Clore
Automotive has been building a content
library, which can be found at
“Our goal is to provide education on
how to charge batteries more safely, faster
and more efficiently,” he said. “We cover
areas like how battery chargers have
changed, what to look for in a product that
will meet the needs of today and
tomorrow, and the things to remember to
get the most out of your equipment
purchase. Those things are important
regardless of which brand of unit you
have, and if you follow those, you will get
a longer life on your investment.” n
Page 12 March 2013 Parts & People
• 401(k)
“The team at Armstrong & Associates is wonderful to work
with. They are knowledgeable, trustworthy, responsive,
honest, and now write almost all of my insurance: Medical,
Dental, Workers Comp, Liability and more. And they were
able to save me a ton of money!”
— Allen Pennebaker, Orinda Motors
ASCCA Past President
Glen Dailey
Commercial Lines Director
Mathew Nabity
Employee Benefts Director
Armstrong & Associates Insurance Services
800.632.2777 |
Your Business Insurance Specialists
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As emerging technology gains traction, battery charging systems are adapting
Continued from page 11
The Clore Automotive Solar Pro-Logix PL2320 is a fully
automatic, portable, smart charger that handles not only the
traditional flooded battery, but also new technologies including
AGM, gel cell, spiral wound, marine, and deep cycle batteries.
Parts & People March 2013 Page 13
Jasper Engines & Transmissions-
Southern California
1477 Cedar Street, Unit "D"
Ontario, CA 91761
P.O. Box 650
Jasper, IN 47547
Heavy-duty industry arrives in record numbers
for ‘Formula for Success’ at HDAW 2013
by Rob Merwin
Las Vegas—A record-
setting 2,100 attendees
were welcomed to the
eighth annual Heavy
Duty Aftermarket Week
(HDAW 2013) at The
Mirage in Las Vegas, Jan.
21-24, where they
participated in its Product
Expo, one-on-one
meetings and networking
opportunities, and
education sessions and
presentations inspired by
the conference’s theme,
“Formula for Success —
Focus on the Future,”
developed by Co-chairs
Tom Stewart, president
of Carolina Rim and Wheel, and Walt
Sherbourne, director of North American
Field Sales for Aftermarket for Meritor.
During welcoming remarks, Stewart
explained the theme was decided upon
with the current economic climate in
mind. “We felt it was important to
determine what our businesses should be
doing now to ensure success tomorrow,”
adding, “Life isn’t about waiting for the
storm to pass, it’s learning how to dance
in the rain.”
Keynote speaker Sam Geist, an
entrepreneur and marketer, shared
insights gained through
years of business
experience (see article, p.
14) and economist William
Strauss predicted the
heavy-duty industry will
continue to experience the
current trend rate of growth. Speaker
Mike Workman presented “Unbundled
Services: Is It Time?” and Derek
Kaufman, president of C3 Network,
offered “Technology Trends Driving
Aftermarket Opportunities.”
Sherbourne said more than 200 people
participated in the event’s new education
SOLD! (Service Opportunities and
Learning Day) program, which focused
on owners and managers of independent
service shops and distributors offering
service. It provided educational
information on industry trends, new
technologies, and key profit opportunities.
“It’s clear the service side of our industry
is hungry for education,” he added.
The event also enjoyed a record number
of suppliers, including 40 new exhibitors,
Stewart said, and with nearly 430 booths,
the Product Expo was the largest in
conference history. All available exhibit
space sold out a month prior to the event’s
For the second time, the annual Truck
Parts & Service Distributor of the Year
award was presented to Midwest Wheel
Companies. Chip
Magner of Randall-
Reilly Media, who
presented the award,
said the 11-year-old
distinction recognizes
the best in heavy-duty
truck parts distribution. The award’s four
other finalists were Six Robblee’s Inc.,
Point Spring and Driveshaft Co., Parts
For Trucks Inc., and Inland Truck Parts,
Magner said. Midwest Wheel also won in
Mark Seng, of Polk, presented the
Heavy Duty Aftermarket Industry Hall of
Fame Award to Harvey Peterson, former
president of Catgo, who grew the
company into 18 locations in multiple
states as well as being part of numerous
industry boards and winner of several
Sherbourne said, “We are elated by the
growth we have seen in the participation
of both exhibitors and suppliers as well as
the incredible turnout for SOLD! We see
this as an indicator for continued growth
and prosperity both for HDAW and our
aftermarket.” n
Last year’s HDAW co-chairs, Mike Betts (second from l.), of
Betts Spring Co., and Kevin Duval (third from l.), president
of Canadian Wheel Industries, accept plaques of
appreciation for the success of HDAW 2012 from HDAW
2013 Co-chairs Walt Sherbourne (l.) and Tom Stewart (r.).
HDAW 2013 statistics
• Total in attendance: ............................. 2,100
• SOLD! program attendance: .................. 207
• Distributors in attendance: ..................... 590
• Total exhibit booths: ................................ 429
• One-on-One meetings:...........................1618
“It’s clear the service
side of our industry is
hungry for education.”
by Rob Merwin
Las Vegas—To drive a
business tomorrow,
companies must use their
resources effectively to
deliver brand promise today,
said Sam Geist, of Geist and
Associates Inc., during his
HDAW 2013 keynote
speech, “Competing for
Today — Building for
Tomorrow: Strategies to
Compete Successfully,”
which was developed to
highlight current
marketplace trends and
“You will be remembered
for what you finish, not for
what you started,” he said.
“The biggest problem in
business today is a lack of execution —
we talk, but we don’t do.”
In keeping with HDAW’s theme,
“Formula for Success — Focus on the
Future,” Geist said successful companies
will execute and deliver on their promise
and value, regardless of changes in the
industry. “Change is going to happen
whether you like it or not, so keep it at the
forefront of your action, and stop
believing your own brochures — the only
people that say you have value are your
customers. Make an
appointment with them
and handle change
together. Also, take
charge of proper
execution, because
customers will
appreciate the ease of
doing business with
companies that deliver.”
Businesses can no longer be focused on
providing the lowest price, because in the
global world there will “always be
someone to beat you at
the price game.” The
business model has
changed, Geist said, and
companies must adapt to
their customers’ needs.
“Today, the business isn’t
selling lemonade, it’s
how to sell the
Customer expectations
have changed, too, he
said. “Everybody wants
more for less and their
needs continually grow,
so keeping in touch with
customers is especially
important, because if
you’re not, your
competition is.”
“Differentiation” is a
competitive advantage and makes what a
company provides and stands for unique.
“When you take price off the table, what
does your company
have left to offer?”
Geist said.
Geist said too many
companies spend too
much time on strategy
and not enough on
execution. “Brand is a
promise, and there’s a
direct correlation between execution and
profitability. Strategy will get you in the
game, while execution is the game — it’s
the driver for profits.” n
Page 14 March 2013 Parts & People
Glendale, CA
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818-247-2123 • Fax: 818-246-6901
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Galpin Mazda
866-665-2365 • 818-778-2005
Fax: 818-778-2090
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866-940-4444 • 949-472-5230
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Midland, Mich.—Leadership
development and business succession
planning are two major concerns for the
commercial vehicle industry. To address
those challenges, “Heavy Duty
Leadership,” the University of the
Aftermarket’s leadership development
program, will be offered again in 2013.
The next class will be July 21-26, on
Northwood University’s campus in
Midland, Mich.
Heavy Duty Leadership is designed to
foster the development of the next
generation of heavy-duty parts
distribution, manufacturing, service,
association, and fleet management
professionals. The program is open to any
early- to mid-career management-track
professional in the commercial vehicle
The Heavy Duty Leadership program
will be taught by industry leaders in
collaboration with faculty at Northwood
University’s DeVos Graduate School of
Management and the University of the
“Last year’s inaugural class was a huge
success,” said Brian Cruickshank, director
of the University of the Aftermarket.
“Participants learned from experienced
industry leaders on both the distribution
and manufacturing sides of the industry.
This was supplemented by instruction
from our own faculty who teach business
and leadership in our MBA program at
Northwood’s DeVos Graduate School of
Those who are interested in attending
the program are encouraged to contact the
University of the Aftermarket as early as
possible as class size is limited and last
year’s class was sold out early.
Participants will receive 3.5 Continuing
Education Units (CEUs) that can be
applied toward industry education
certificates. n
University of the Aftermarket announces
‘Heavy Duty Leadership’ class in July
The biggest problem in business today is a lack of execution, says Sam
Geist, HDAW 2013 keynote speaker. “We talk, but we don’t do.”
Successful execution of brand promise and value drives profits
“When you take price
off the table, what does
your company have
left to offer?”
Right people, equipment, and DRPs
help Beaumont shop increase sales
Parts & People March 2013 Page 15
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by John Yoswick
Beaumont, Calif.—Brothers Joe and
Daniel Nevins, and Joe’s childhood friend
Jeremy Pistilli all started working at Class
Acts Autobody while teenagers, learning
the trade. Though they later went their own
ways, working at
different shops over the
years, Joe Nevins
became owner of Class
Acts, and his brother
and Pistilli now work
alongside him in the
shop’s office.
“I think it’s cool how
we all came back,” Joe
Nevins said. “It’s like a
giant circle over 20
Nevins said he
worked as a painter for
much of his career,
moving into an office
position for two years at
the last shop before he bought Class Acts in
Since then, he has more than doubled the
size of the business, with increased sales
each of the last seven years, including the
“We were doing
anywhere from 35
to 40 vehicles a
month when I
bought the
business, and now
we’re doing about
115 vehicles a
month,” Nevins said, adding he staffs 13
employees, more than double his original
The business operates in 10,000 square
feet in two buildings across the street from
one another; Nevins said he wishes he
could change that because shuttling parts
back and forth from the body department to
the paint shop is inefficient.
Nevins said his market isn’t large –
Beaumont and nearby Banning have a
combined population of 68,000 – but he’s
worked to equip his shop to keep cycle
time low and quality high. Nevins recently
purchased a second paint booth, a
SprayZone, for the Spies Hecker’s
waterborne paint it uses, something the
shop transitioned to
about four years ago.
“It wasn’t
mandatory, but I’d
been using DuPont
products for years
and our painter
caught on pretty
quickly,” Nevins
said. “Our local distributor is Annex
Automotive, and our rep, Skip Barnett, will
do just about anything for us. If we call and
need something — it’s a 60- or 70-mile
round trip — he’ll do it.”
In addition to two Chief frame racks and
a Chief Velocity measuring
system, the body department
has a Pro Spot i4 inverter
resistance spot welder.
“Most, if not all, of the eight
or so shops in this market are
sticking with MIG welding,
but the i4 is fast and helps us
match the factory welds,”
Nevins said.
He acknowledges some
aspects of his business are
“old-school” – he’s found he
can successfully manage
production using a handwritten
Joe Nevins first worked at Class Acts Autobody while in high
school and returned in 2006 to buy the business. He says his
market isn’t large, but he’s worked to equip his shop to keep
cycle time low and quality high.
Estimator Daniel Nevins joined his brother’s
growing company in 2011.
Continued on page 16
“We were doing anywhere
from 35 to 40 vehicles a month
when I bought the business,
and now we’re doing about
115 vehicles a month.”
list on a notepad, for example. But he said
it’s hard to argue with results: The shop’s
cycle time is generally eight days or less,
he said, better than industry average, and
the office staff, consisting only of him, his
brother, and Pistilli, embraces lean
“We don’t have secretaries or parts
managers,” Nevins said. “Whichever one
of us greets the customer owns that job,
ordering all the parts, contacting the
customer every three days and everything.”
As a marketing tool and to improve
production and quality, the shop uses OEM
price-matching when available to avoid
non-OEM parts. Painting most parts off
the vehicle also
improves throughput,
Nevins said.
Founded in 1991,
word of mouth
accounts for much of
its business today,
Nevins said. In
addition to the direct
repair programs
(DRPs), Nevins has
also worked to
maintain good
relationships with all
“Out here, we don’t
have a lot of the issues or fights with
anybody,” he said. “We write what we need
and we get it. We’re not gouging. I’ll tell
adjusters, ‘Do what you can. I know you
have guidelines. Let’s just work together.’
When they’re out in the field with a
customer who is asking where to take their
car, the adjuster will think about who fights
with him versus who works with him.”
Nevins said that
approach probably also
accounts for the fact that
four of the five DRPs the
shop has are a result of the
insurers approaching
Nevins about joining.
Nevins said he has also
been successful retaining
most of the employees
who were at the shop
when he bought it and
those he’s added by
offering good benefits:
health insurance, paid
holidays and vacation,
and a 401(k) with a
dollar-for-dollar match up to 4 percent.
Nevins said he’s given some thought to
leasing an additional 1,000 or 1,500
square feet, but he doesn’t have
aspirations to expand much beyond that.
“This is manageable with just the three
of us,” he said.
“And hopefully this will be the first and
the last shop we all work at,” Pistilli said. n
Right people, equipment, and insurer relationships help Beaumont shop increase sales
Page 16 March 2013 Parts & People
Timmons Subaru
(562) 595-4601
(888) 489-5001
Subaru Sherman Oaks
(818) 674-7463
Fax (818) 670-7473
Kearny Mesa Subaru
(800) 548-9124
Fax (858) 300-3331
Galpin Subaru
(661) 288-6934
Fax (661) 288-6933
Continued from page 15
Technicians Bob Raymond (l.) and Pryor Campbell reattach a
gas door on a Toyota Highlander.
Paul Lookerse, a body tech at Class Acts Autobody since
2006, works on a Toyota Yaris. He says Class Acts “is the
best place I’ve worked” in his 38 years in the industry.
Verifacts VQ Program takes repair
standards to the ‘next phase’
Newport Beach, Calif.—The VeriFacts
VQ program takes the Thatcham BSi PAS
125 into the next phase of safe repair and
verification of collision repairs, said Peter
Roberts, former Thatcham chief
executive, in a recent interview in which
he discussed the commitment to
excellence that VeriFacts Automotive has
demonstrated with VeriFacts’ Verified
Quality (VQ) program.
VeriFacts Automotive
launched its VQ
program in April 2010.
The VQ program
provides collision repair
facility operators with
comprehensive third-
party verification of a
facility’s technical
capabilities, including
their equipment,
technician training, and
skill levels along with
their overall
commitment to safe,
quality repairs.
“Thatcham's contribution to the
standard of the 4M pillars of Man,
Method, Machine, and Materials, together
with British Standard Institute’s (BSI)
strict site audit, set a new benchmark,”
Roberts said. “The principles of the
VeriFacts VQ program echo the 4Ms, but
also bring a critical new dimension that is
the fifth M, which stands for Matchless,
the actual inspection of a live repair in
Farzam Afshar, VeriFacts CEO and co-
founder, explained that through
independent quality verification with the
concerns of all parties — repair facilities,
vehicle manufacturers, and insurers —
VQ will deliver a safe, cost-effective, and
transparent repair to
the vehicle owner.
“The owner can
have the peace of
mind their vehicle
was repaired using
the latest repair
methods that are
tested and backed up
by vehicle
manufacturers and
best practices,”
Afshar said. “Further,
the unique one-to-one
coaching of the
technician by VeriFacts raises skill levels
and contributes to ongoing growth and
development of technicians. VeriFacts is
committed to adding the independent
verification of quality as a component to
the repair process, thereby allowing the
repairer to point to a third party as proof
they fix it right.” n
“The owner can have
the peace of mind
their vehicle was
repaired using the
latest repair methods
that are tested and
backed up by vehicle
manufacturers and
best practices.”
Parts & People March 2013 Page C-1
©2013 PPG Industries All rights reserved.
For those who believe a paint job
is best appreciated through a curtain of smoke.
Still the One.
by John Yoswick
Palm Springs, Calif.—From hiring
practices to payment plans, attendees at the
recent Collision Industry Conference (CIC)
got a pop quiz on their knowledge of
human resources practices.
California business attorney Cory King
serves as a one-man “human resources
committee” at the Collision Industry
Conference (CIC), offering attendees at
each of the quarterly gatherings a brief
presentation designed to keep them
informed about state or federal regulations
regarding hiring, firing, and compensating
At the January CIC in Palm Springs,
Calif., King took advantage of a new
electronic audience-response system to
pose a series of employment scenarios
through which CIC attendees were asked to
“click in” their response to the simple
question, “Is it legal?” (King always begins
with the caveat that he’s not giving legal
advice and that shop owners should check
with their own business attorney to make
sure they are complying with their state’s
Test your own knowledge by answering
the “Is it legal?” question for each of the
following scenarios King shared at the
1. Is it legal to use an employment
application that asks for the applicant’s
birth date?
2. Can you ask on your employment
application: Have you ever pleaded guilty
(or no contest) to, or been convicted of, a
misdemeanor or felony?
3. Can you ask an applicant: Have you
ever been arrested for a misdemeanor or a
felony crime?
4. During an interview of a potential
employee, can you ask: Do you currently
use illegal drugs?
5. A shop’s painter is paid a salary of
$3,000 a month, but also a commission that
works out to about $2,500 a month. Does
the shop have to pay the
painter for overtime?
6. A shop has a policy that
says employees cannot share
their wage information with
one another. “If they share,
some people will get jealous
and angry, and I just don’t
need that,” the shop owner
thinks. Is it legal?
So, how’d you do? If you
had trouble, you’re not alone:
In most cases, the more than
200 attendees at CIC were
split on whether each of these
scenarios was legal or not.
For example, one-third of CIC attendees
thought scenario No. 1 was legal — and
it’s not.
“Asking someone their birth date during
the employment hiring process is an illegal
question,” King said. “It gets into age
discrimination, which is a protected
category, federally and in every state. You
do not want to know somebody’s age
during the hiring process. If they can do the
job, that’s all the law cares about.”
CIC attendees did a little better with the
second scenario, with more than 70 percent
knowing that it is legal to ask an applicant
if they have been convicted of a crime.
(King cautions that some states prohibit
asking about misdemeanor convictions.)
But asking about arrests (rather than
convictions), as in the third scenario, is
illegal (as more than 81 percent of CIC
attendees knew).
“You can ask about convictions, but you
cannot ask about arrests.”
King said the one exception is you can
ask an applicant if they are out on bail or
on their own recognizance pending trial for
something they have been
arrested for, but any other
questions related to arrests are
Similarly, you can’t ask
someone if they have a drug or
alcohol problem.
“There’s a little thing called
the Americans with Disabilities
Act,” King said. “Alcoholism
and drug addiction are protected
as a disability.”
The vast majority of CIC
attendees got that one correct.
But they were evenly split on
scenario No. 4, whether it’s legal to ask an
applicant if they currently use illegal drugs.
“The answer is yes, that is a legal
question,” King said. “You’re asking if
they comply with the law. But before you
ask the question, you need to have a strong
drug and alcohol policy. That’s not a policy
that says an employee is in violation if they
have possession of alcohol or drugs and are
under the influence of them. It’s a policy
that says, ‘You’re in violation if you have a
measurable amount of alcohol or drugs in
your system.’”
King said he thinks this should be the
first question of every applicant — if the
business has a drug and alcohol policy in
place — and inform them the company
does pre-employment drug testing of those
who are offered a job. If the applicant
knows they won’t pass that test, King said,
the interview process can stop right there.
As for the painter who receives a $3,000
monthly salary and $2,500 in commissions
— is he exempt from overtime? No way,
King said. In most states (but not
California) a commissioned or flat-rate
employee may be exempt from overtime
only if they make 1.5 times minimum wage
for all hours worked and earn at least 50
percent of their wage from commissions.
But in the scenario King posed, the painter
didn’t make half of his wage from
commissions, so he could not be exempt
from overtime.
And finally, is it legal for an employer to
prohibit workers from sharing wage
information with one another? Two-thirds
of those at CIC knew that such a policy is
not legal. The National Labor Relations Act
prohibits any such restriction, whether a
business is unionized or not. n
Page C-2 March 2013 Parts & People
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Business attorney tests collision shop owners’ knowledge of employee law at CIC
Cory King offers
attendees at the recent
CIC a pop quiz on their
knowledge of human
resources practices.
Palm Springs, Calif.—If a quick
survey at a recent Collision Industry
Conference (CIC) is any indication, a lot
of California shops may not be complying
with a new state regulation – one that
business attorneys say constitutes a good
business practice for shops anywhere.
At the January CIC in Palm Springs,
Calif., attorney Cory King posed this
scenario to the audience: If a California
shop owner has posted in the shop the flat-
rate amount technicians are being paid, is
the shop in compliance with California
employee notification regulations?
CIC attendees were evenly split, with 50
percent saying they thought the shop was
in compliance. King then asked just those
from California to respond, but still only
52 percent of the more than 60
Californians in attendance at the meeting
knew the shop in the scenario King had
posed was not in compliance.
On Jan. 1, a California law went into
effect requiring employers to detail the pay
plan of flat-rate or commission employees
in writing. The explanation of how pay is
calculated must be signed by the
employee, with a copy going to the
employee and one retained in the
employee’s personnel file. The law applies
to anyone — estimators or technicians —
whose wages or some portion of their
wages is based on commission, flat rate or
performance bonuses.
King thinks the pay plan documentation
is something all shops should consider
doing, predicting that it’s a requirement
that will spread to other states. n
New requirement in California is a
‘good employment practice’ anywhere
Parts & People March 2013 Page C-3
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by Jay Sicht
Torrance, Calif.—The job before you is a
difficult and tedious one: write a thorough
and complete collision repair estimate on the
heavily hit car in front of you. Using your
best judgment and collision-repair
experience, it may take you as much as two
hours to complete the estimate, which totals
$10,000 for parts, labor, and paint and
But what if, instead of taking two hours,
you could write an estimate for that same
repair using OE-recommended procedures
in a matter of only a couple of minutes and
at the same time improve accuracy, with the
bonus of enhancing your shop’s relationship
with the insurer?
Toyota promises such benefits to both its
dealership franchisees and independent
repair facilities using its Predictive
Estimating software program, which it
introduced last fall at SEMA. The program
is nearly complete for the first 15 2012-
model-year vehicles it covers, with coverage
coming soon for the past three model years.
Plans are to soon integrate it into an
estimating system of one of the “big three”
information-provider companies. Other
companies will be able to link to a Toyota
site hosting the software program.
A more accurate estimate for repairs being
performed to an OE standard can provide
several benefits to a shop and an insurer,
including lower cycle times, much fewer
supplements — and more importantly to
Toyota – vehicles fixed correctly to enhance
customer satisfaction, said Rick Leos,
collision development consultant for Toyota.
“From a Toyota perspective, it maintains
the quality of our cars,” he said, noting that
through warranty audits, he found the
company had paid for some claims that
were the result of an incomplete collision
repair, not a manufacturing defect.
“You might have a complaint of wind
noise down the driver’s door,” Leos said.
“Well, you open it up, and guess what? The
moisture shield was taped back up with duct
tape because it was all stretched out to get
the technician’s hands in there to take the
handle off. The moisture shield was a one-
time-use part and should have been replaced
at the time of the collision repair. So, we
absorb the cost for “XYZ” Insurance
Company, and that’s not fair. Our
customer’s perception of our quality is
affected, too.”
Instead of an estimator adding parts and
repair procedures line-by-line, the new
program assumes all parts and procedures
associated with a damaged area will be
needed and then leaves it to the estimator to
subtract any that may not be (such as certain
fasteners that are reusable if they are not
damaged upon removal). This process is
quicker and much more accurate, Leos said.
For example, when replacing a door skin,
the program flags parts identified by Toyota
in its Technical Information System as being
one-time-use items with a black dot,
including parts such as a door shell bumper,
trim rivets, and moisture shield.
Additionally, operations such as the OE-
recommended method of seam sealer
application and the need to remove restraint
systems prior to welding are flagged with a
red dot to alert the estimator that there is a
CRIB — Toyota’s Collision Repair
Information Bulletin — covering that
procedure, with additional information such
as exploded diagrams and the bulletins
available as a pop-up, he said.
The information provided eases
negotiations between the shop’s estimator
and an insurer, Leos added.
“It stops the rub between the shop and
the insurance company, because here are
the instructions from the OE on how to fix
the car,” he said.
For a technician replacing a quarter panel,
the program shows the proper location of
welds, the number of welds, and where each
welding process is recommended: STRSW,
GMAW, and brazing. Leos said.
He realized the need for such software
after visiting Toyota dealership collision-
repair shops over the past four years, testing
them for the Toyota Certified Collision
Center program. When writing an estimate
on a large number and variety of makes and
models, it became too difficult for
estimators to remember all of the necessary
repair processes and little parts, he said.
“So, I thought, ‘What if I gave them an
estimate that was already done and let them
work backwards?’” Leos said.
He said over the past four years, he
gathered more than 1,100 estimates for
Toyota vehicles from those shops, with
most of the initial documents “missing so
many things, it’s unreal.”
The next step for Predictive Estimating
is the selection of which information
provider will incorporate the software’s
information into its database, the
announcement of which Leos expects to
make at the Collision Industry Conference
in April, he said.
Within a couple of years, Leos said,
other OEMs will have their information
integrated into an information provider in a
similar manner, using the technology
developed by and licensed from Toyota,
Leos said.
“A quarter panel on our car and a quarter
panel on their car is not that much
different,” Leos said. “They just have to
plug in their data. I provide them the
templates, they plug in their data, and the
information providers go from there.” n
Page C-4 March 2013 Parts & People
Lincoln Electric
Welding Apparel
Cleveland—Lincoln Electric
( has added five
new welding apparel items with a new All
American graphic design, allowing
welding operators to show their patriotic
pride by wearing a coordinated helmet and
welder’s cap or do-rag. The All American
design is featured on each of the
company’s three Viking auto-darkening
helmet series. All Viking helmets
include a switchable grind mode,
extra inside and outside cover
lenses, a Lincoln Electric bandana
and a Sport-Pak style helmet bag.
The helmets use magnifying
“cheater” lenses and are hardhat
adapter-capable, meeting ANSI
Z87.1, CAN/CSA Z94.3 and CE
certifications. The welder’s do-rag
and cap are constructed of 100-
percent cotton with sweat-absorbing
inserts for comfort.
DeVilbiss Clean Coverall
Swanton, Ohio—DeVilbiss
( has released its
Clean Coverall, which is a must for the
professional painter concerned with
keeping dirt, dust and other contaminants
out of the paint finish. It features a
unique DeVilbiss look, complete with
“skull and cross guns” and signature
colors. It offers a lightweight
durable nylon front, breathable
cotton back, pullover hood,
elastic wrist closures, hook and
loop ankle closures, zipper
front, elastic waist, and is
washable and reusable.
Micron Superstar
Filters to .01 Microns
Mazeppa, Minn.—Walmec North
America’s (
.01 Micron SuperStar Filter is
designed to provide clean, dry,
compressed air resulting in the
removal of any
vapors and
down to .01
According to
the company,
the .01 Micron
SuperStar Filter
is a four-stage
filtration system
that works best
when it is installed at, or near the point of
use. An automatic float drain under the
second stage filter opens and expels all
collected liquids whenever an ounce or
more is present, with no continuous air loss.
The third and fourth stages remove any
remaining particles down to .01 microns
and absorb any remaining vapors. n
DeVilbiss Clean
If you have new products and would like them considered for our Product Notes pages,
please send your product information to
Collision Tool & Equipment
compiled by Jay Sicht
Oper Description Part Number Qty Price $ Labor
Repl LT Cushion 6792406040 1 16.92 Incl.
R&I LT Lower w’ strip 6786406010 Incl.
R&I LT Upper molding 7575406080 0.7
Repl LT Upper molding rivet 90269A0006 7 3.64
R&I LT Belt w'strip 7572006130 0.3
Repl LT Window molding 7575606080 1 29.80 0.2
Repl LT Black out tape upper 7598606050 1 25.28 0.3
Toyota’s Predictive Estimating promises quicker and more accurate repairs
North America’s .01
SuperStar Filter
Lincoln All American welding
apparel and welding helmet
Predictive Estimating
This graphic representation shows just a few lines of a door skin replacement within
Toyota’s Predictive Estimating software program, which lists all repair processes
necessary for a full repair. Users can then omit unneeded parts and operations from
the estimate instead of having to remember all necessary little fasteners and “not-
included” operations.
Parts & People March 2013 Page 17
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· Our commitment to quality allows us to back our recycled and aftermarket
collision products with lifetime warranties.
· LKQ indemnifes licensed auto repair shops that purchase and install any LKQ
recycled OEM, aftermarket or remanufactured product on private passenger
vehicles and light trucks.
· The groundbreaking LKQ Promise of Protection product liability indemnifcation
means the auto repair shop owner is protected from claims, liabilities, actions
and costs that might result in injury or death due to any defect in that product.
Scan the QR code with your smartphone or visit
us at for more information.
Collision Repair Training Notes
I-CAR Training Schedule
For more information on registration
and class times, call 800-422-7872 or
Mitchell International-San Diego
• Mar. 11-Steel Structures Damage Analysis
• Mar. 14-Recycled Parts for Collision
• Mar. 18-Adhesive Bonding
• Mar. 21-Hail, Theft, Vandalism Damage
• Mar. 25-Steel Unibody Front and Rear
Rails, Floors, and Front Structure
• Mar. 28-Stationary Glass
Valley Motor Center-Van Nuys, Calif.
• Mar. 11-Vehicle Technology and
Trends 2010
• Mar. 13-Electric and Electric Hybrid
• Mar. 18-Air Conditioning
• Mar. 25-Heating and Cooling Systems
Gustafson Brothers Automotive-
Huntington Beach, Calif.
• Mar. 19-Hazardous Materials,
Personal Safety, and Refinish Safety
• Mar. 20-Vehicle Technology and
Trends 2013
Caliber Collision Centers-
Valencia, Calif.
• Mar. 12-Hazardous Materials,
Personal Safety, and Refinish Safety
• Mar. 19-Overview of Cycle Time
Improvements for the Collision Repair
• Mar. 26-Squeeze-Type Resistance Spot
Family Motors Autobody-
Bakersfield, Calif.
• Mar. 19-Automotive Foams
• Mar. 21-Steel Unitized Structures
Technologies and Repair
• Mar. 27-Cosmetic Straightening
Center Valley Automotive-
Reseda, Calif.
• Mar. 13-Squeeze-Type Resistance Spot
• Mar. 20-Best Practices for
High-Strength Steel Repairs
• Mar. 27-Collision Repair for Toyota,
Lexus, and Scion Vehicles
Cuesta College-San Luis Obispo, Calif.
• Mar. 13-Color Theory, Application,
Tinting, and Blending
• Mar. 20-Steel Unibody Front and Rear
Rails, Floors, and Front Structure
• Mar. 27-Steel Unibody, A, B, C,
D-Pillars, and Rocker Panels
Mission Viejo Auto Collision-
Mission Viejo, Calif.
• Mar. 7-Exterior Panels Damage Analysis
• Mar. 12-Overview of Cycle Time
Improvements for the Collision Repair
• Mar. 14-Restraint Systems Damage
• Mar. 21-Steel Structures Damage Analysis
• Mar. 26-Vehicle Identification,
Estimating Systems, and Terminology
Fix Auto-Tustin, Calif.
• Mar. 7-Steel Structures Damage Analysis
• Mar. 14-Detailing
• Mar. 21-Vehicle Technology and
Trends 2013
• Mar. 28-Corrosion Protection
Fix Auto-Escondido, Calif.
• Mar. 9-Color Theory, Application,
Tinting, and Blending
• Mar. 12-Wind Noise and Water Leaks
City Auto Body & Automotive-
Simi Valley, Calif.
• Mar. 12-Overview of Cycle Time
Improvements for the Collision Repair
• Mar. 14-Corrosion Protection
Sterling Collision Center, LLC-
Tustin, Calif.
• Mar. 12-Stationary Glass
• Mar. 26-Steering and Suspension
Damage Analysis
Puente Hills Auto Body-
City of Industry, Calif.
• Mar. 13-Collision Repair for Toyota,
Lexus, and Scion Vehicles (Spanish)
Faith Quality Autobody, Inc.-
Murrieta, Calif.
• Mar. 13-Plastic and Composite Repair
• Mar. 28-Corrosion Protection
Hertz-National City, Calif.
• Mar. 16-Exterior Panels Damage Analysis
• Mar. 16-Restraint Systems
Damage Analysis
• Mar. 30-Hazardous Materials,
Personal Safety, and Refinish Safety
PPG Training
For more information and registration,
contact the local PPG or Nexa Autocolor
Distributor or Territory Manager
Terresa Castañeda at 909-987-0924 or
Los Angeles Business Development
Center-Rancho Cucamonga, Calif.
• Mar. 12-13-PPG Certification-
Envirobase HP
• Mar. 20-21-PPG Certification-
Envirobase HP (Spanish) n
Visit for additional training events
his customers’ eyes, and
that in turn has resulted in
higher levels of
profitability, Busse said.
Rather than expanding
his customer base, he said
he focuses his efforts on
nurturing, improving, and
educating his existing one.
“Frequently, a German
car owner will also own a
Japanese car,” he said.
“It’s a good opportunity to
educate the customer as to
the difference in
maintenance needs for
each type of vehicle.”
Educating his employees is also
important, and KB relies on the
Automotive Management Institute
(AMI), as well as WORLDPAC and
Bosch factory training programs, he said.
“With direct-fuel-injection technology
presenting new challenges, Bosch’s
training has been invaluable. That’s one
of the many reasons why we’re a Bosch
auto service center.”
Busse said that he has been able to
network with other shops, and in that
regard, the International Automotive
Technicians’ Network (iATN) has been a
source of new business.
Through the association, he said, word
spread that KB Motorsports was the local
BMW specialist, and that as a result, his
customer base has spread far beyond the
Vista, San Marcos, and Escondido
For OE parts, Busse said he uses Bill
Cox at BMW of Vista because of the
dealership’s expansive on-hand parts
As a second source for OE and as a
primary source for
aftermarket, Busse said he
calls on Kris Frost at San
Diego’s Northside Imports
as well as WORLDPAC,
SSF and IMC.
“Kris is one of the guys
who will come up here
and visit just to say hello
and thank us for our
business,” he said.
“Because we operate with that same kind
of personalized touch, we see a value in
giving him our business.”
Busse said that having access to BMW
of Vista, Northside Imports, and
WORLDPAC’s hotshot delivery networks
has also allowed him to effectively
minimize his on-hand inventory, which
he says is limited to hard,
commonly-failed parts
such as window
regulators, coolant
expansion tanks, and
other hard-to-get parts,
which can expedite the
repair process.
When Busse and his
team aren’t working, they
can often be found riding
their dirt and street motorcycles on the
weekends, he said. “It’s about the quality
of your daily life. We’re not just after the
dollar.” n
Coats adds new balancer and software
enhancements to heavy-duty line
La Vergne, Tenn.—Hennessy Industries’
Coats brand recently made two upgrades to
its heavy-duty wheel balancer line. The
first is the addition of the 6450-2D to
Coats’ line of Direct-Drive heavy-duty
balancers. The second is the launch of Dual
Calibration Software (DCS), which
enhances the auto and light-truck
applications on the 6450 platform.
The 6450-2D retains the most valuable
6450-3D features, including proven
durability, fast cycle times, and high
accuracy through a wide range of wheels.
DCS will be standard on both the 6450-2D
and -3D models.
“Dual Calibration Software is available
exclusively on Coats 6450 heavy-duty
wheel balancers,” said Kevin Keefe,
Hennessy Industries’ vice president of
marketing. “Unlike other heavy-duty
balancers, which simply change the round-
off when switching between heavy-duty
and passenger-car work, the Coats 6450
series stores and runs two independent sets
of calibrations: one for passenger-car and
light-truck and one for heavy-duty
applications. In addition to changing round-
offs, the machines adjust critical balancing
parameters based on the job at hand.”
The 6450 is built for municipal shops
servicing police cars, fire trucks, and transit
vehicles, and front-line retail service, from
delivery vehicles to tractor trailers.
“Hennessy works to provide the most
competitive products on the market, and the
6450-2D and Dual Calibration Software are
the latest additions to our already
impressive lineup,” Keefe said. “These
items will provide further time savings for
busy shops.” n
BMW niche and close-knit work environment pays dividends for KB Motorsports
Page 18 March 2013 Parts & People
Free Local Delivery
• Largest BMW Parts Inventory in Southern California
• Five Delivery Trucks
• Next-Day Ground Throughout Southern California
• Original BMW Parts and Accessories
• BMW Performance Parts
• Se Habla Español
BMW of San Diego
5090 Kearny Mesa Road
San Diego, CA
858.560.0268 • Fax: 858.560.6049
M-F 7am – 6pm • Sat 9am – 2pm
BMW factory-certified Master Technician Vladimir Tuma
inspects a 2001 BMW 740iL prior to resealing the
engine’s valley pan, a common repair for the M62 V-8
engine, he says.
Continued from page 1
Roseville, Minn.—Identifix has added
genuine Volkswagen, Audi, and Hyundai
service and repair information to its
online tool Direct-Hit.
Delivering information that comes
straight from the factory, Direct-Hit
allows professional technicians to
diagnose and repair vehicles with greater
speed, accuracy, and confidence from a
single online tool.
“Direct-Hit is now the only site that
combines the time-saving power of more
than 550,000 experience-based, short-cut
test and confirmed fix procedures with
service information from eight OEMs,
totaling more than 25 vehicle makes,”
said Jeff Sweet, president of Identifix.
“This latest enhancement illustrates our
continued commitment to helping
automotive repair professionals determine
what’s wrong with a specific vehicle and
the best way to fix it.”
Identifix places a high priority on
customer satisfaction by responding to
their ever-changing needs and
preferences. Based on feedback along
with the latest advances in technology, the
company improves Direct-Hit on a
continuous basis and posts detailed
information about product enhancements
on n
Identifix adds VW, Audi, and Hyundai
repair informaton to Direct-Hit
“It’s all about being
focused — you have
to know the cars
you’re working on
inside and out.”
Parts & People March 2013 Page 19
by Matthew Sevart
Grandview, Mo.—In 2010, the U.S.
Department of Transportation’s Federal
Motor Carrier Safety Administration
launched the Compliance, Safety,
Accountability (CSA) program, which
included the Safety Measurement System
(SMS), a system designed to monitor and
analyze all safety-based violations
committed by heavy-duty commercial fleet
vehicles and their drivers.
“The CSA is keeping records of the over-
the-road trucks and fleets to determine
on-road performance in order to identify
unsafe vehicles,” said Mark Assenmacher,
marketing director for Peterson
Manufacturing Company, an innovator in
the production of vehicle safety lighting,
reflectors, electrical harnesses, and related
heavy-duty products. “They are reviewing
and scoring the fleets’ and drivers’
operational metrics. Fleet and maintenance
directors are trying to protect their ratings
and drivers in a number of ways, and one of
which is maintaining operational lighting.”
Vehicle safety lights are one of the few
observable violations that a highway
patrolman can immediately see and cite.
Many fleets are making changes to their
lighting systems in order to avoid those
citations, while enhancing the overall
effectiveness of vehicle safety lighting on
heavy-duty/fleet trucks, said Steve Meagher,
vice president of sales for Peterson
One major push, he said,
has been the implementation
of LED lights, which
Peterson designs,
manufactures, and markets
under its Piranha brand.
“LED lights are a superior
product and last six to 10
times longer than traditional
bulb assemblies,” Meagher
said. “As a result of the
regulations and the price
point on LEDs getting closer
to the incandescent lights,
we are seeing more and
more trucks and trailers
outfitted with LEDs.”
And while LEDs have extended the life
expectancy of the lights, the light is only as
good as the wiring harness that connects to
the assembly, which can often become
corroded, leading to major component
failures, he said.
The corrosion occurs, Assenmacher said,
as a result of a mixture of road chemicals
that develops on the undercarriage of trailers
as trucks drive through different weather
“We call it the chemical cocktail,” he said,
“and it is causing corrosion, which is the No.
1 issue for producing ineffective equipment
— something fleets want to avoid.”
Five years ago, in response to the
corrosion issue that so many fleets were
facing, Meagher said, Peterson
Manufacturing began R & D on a modular
harness/lighting system resistant to
corrosion. One year later, the Peterson
Defender System was manufactured and
sold to replace traditional electrical harness
“For 25-30 years, the R & D on
traditional harness systems had been
limited,” Meagher said. “We designed
significant improvements and took it a step
further with the corrosion issue, so we made
the investment and created a single-source
solution that is now in its fourth year of
Assenmacher added that the Defender
System comes with a 10-year warranty,
specifically covering corrosion, and is
currently installed on a number of major
over-the-road fleets, and with more than
three billion miles on the road, there have
been little to no warranty issues.
Turning a new product such as the
Defender System around in just one year,
from concept to market, while maintaining
strict quality control, is a testament to
Peterson Manufacturing Company’s vertical
integration, which allows Peterson to keep
everything in house, Meagher said.
“We have 10 different divisions of
Peterson Manufacturing,” said Meagher,
adding that the company’s 670,000-square-
foot campus, with 450 employees, houses
management, sales, engineering, research
and development, manufacturing and
assembly, quality control, purchasing,
shipping, receiving, and warehouse
“All our core items are made right here on
the campus,” he added. “We design our own
tools, cut our own tools, and mold our own
parts. Being a USA manufacturer really
differentiates us from others in the industry,
and right now, we are seeing more
companies than ever basing their purchase
decisions on ‘Made in the USA.’”
One of the major benefits to vertical
integration is avoiding the hold-up problem
that often occurs when relying on others in
the supply chain, Meagher said.
“We can go to the customers, talk to them,
find out what they need or have issues with,
and start engineering solutions for them,” he
said. “The overseas importers and suppliers
don’t have the ongoing product
development, and that’s what differentiates
us from them — we offer a total electrical
solution for our customers.”
Peterson Manufacturing will soon be
celebrating its 70th year in business, and
while much has changed in the company
that got its start in the tire pump and horn
business, before finding its niche in lighting,
one thing has remained the same, and that is
the focus on the customer, Meagher said.
“Business is so complicated today. You
have to look at the whole program — price,
quality, service, innovation, new products,
lead times, and customer service. You call
into Peterson, you are going to get a live
person. Guaranteed.” n
Page 20 March 2013 Parts & People
Audi of Downtown L.A.
1900 S Figueroa
Fax: 213-222-1261
Volkswagen of Downtown L.A.
1900 S Figueroa
Fax: 213-222-1272
Use Original Parts
VW Parts For
All Your Needs
Wholesale Direct
Wholesale Direct
Original Porsche
Parts Delivered Fast!
Porsche of Downtown L.A.
1900 S Figueroa
Fax: 213-222-1278
Wholesale Direct
Peterson Manufacturing says innovation — from concept to market — sets them apart
Being a USA manufacturer, and producing all the core
Peterson Manufacturing items in house, via vertical
integration, really differentiates Peterson from others in
the market, says Vice President of Sales Steve Meagher
(r.), pictured with Marketing Director Mark Assenmacher
(l.), and Receptionist Karman Thompson.
by Daniel Buxbaum
Vista, Calif.—B&C Auto Repair’s third-
generation owner, Cory La Bouve, says his
family’s military background, as well as a
rigorous training regimen and tight dealer
connections, have fostered success for his
business’ expansive suite of repair services.
With a background in mid- to heavy-
duty military fleet repair, La Bouve’s
grandfathers, Bob La Bouve and Clarence
Deckwa, founded B&C Auto Repair in
February 1968.
The elders’ expertise in diesel repair was
channeled into the business’ everyday
operations, La Bouve said, and word
quickly spread that there was a good diesel
shop in town.
Shortly thereafter, Cory La Bouve’s
father, Ray, became involved in the
business, and parlayed his passion for
modern electrical technology into their
repair offerings.
“In the 1980s, dad taught electronics
training courses at our shop,” he said.
“Training means a lot, but if you know
electrical, you can teach yourself to work
on almost anything.”
Cory, the third-generation La Bouve,
began his career at B&C at 16. His father’s
appreciation for training trickled down, he
said, as he began his first ACDelco
certifications at Cal-State Auto Parts that
same year.
Two years later, La Bouve pursued GM
factory certification programs at the
manufacturer’s Burbank training center.
At the same time, he tapped into the
shop’s strong local dealer network,
obtaining Ford diesel certifications through
San Diego’s Kearny Pearson Ford, he said,
noting that Parts Manager Gary Franks has
provided the shop with a great level of
That strong
network, La
Bouve said, also
paved the way to
a nearly
exclusive use of
OE parts for most diesel repairs.
“You can often buy a genuine part from
a dealership for not much more than what
an aftermarket part will cost,” he said.
“When you’re dealing with fleets that drive
long distances,
the reassurance
of having a
OEM warranty
program like
becomes a
very important sales tool.”
La Bouve said his factory Duramax and
Powerstroke certifications have educated
him on pattern failures for the engines,
which has simplified inventory
management and reduced comebacks.
Besides injector failure, La Bouve has
seen crankshafts on certain Duramax
engines spin their reluctor rings, which
registers a general crank code, he said.
“You have to drop the crank to fix it.
Diagnosing it the first time wasn’t any fun,
but when I saw it a second time, it became
much easier.”
Recently, La Bouve decided to install
Diesel repair, OE parts, and factory certifications keep B&C customers trucking
Parts & People March 2013 Page 21
Counties: LA, SBD, VEN, SB,
Cor-Max Technology
Counties: SD, RIV
Elbert Distributing
Counties: FRE, KER, KIN, MAD,
Continued on page 22
The B&C Auto Repair team includes, from
l., Technician Steven Borden, Owners
Cory, Ray, and Cecelia La Bouve, and
Technician Randy Reith, who has been
with the company for more than 20 years.
“If your fleet account knows you’re
dedicated to making sure their trucks
are running properly, they’ll continue
to support your business.”
by Rob Merwin
Las Vegas—Diesel exhaust fluid (DEF)
will experience exponential growth in
sales for years to come and will become
one of the dominant products used by
commercial fleets, courtesy of EPA-
emissions mandates, said Bryan Emrich,
senior vice president of marketing for Old
World Industries, which is the producer,
marketer and distributor of Peak’s DEF,
BlueDEF, for heavy-duty and automotive
“Diesel exhaust fluid will have a
positive impact on diesel engine fuel
efficiency for fleets — it’s currently
improving it as much as 5 percent — while
meeting environmental concerns,” he said.
The EPA mandated that all on-road
diesel vehicles, from tractor-trailer to
consumer trucks, manufactured after
January 2010, must reduce NOx
emissions, said Frank Cook, senior vice
president and technical director for Old
World Industries, who recently gave a
presentation during a Peak press
conference at AAPEX. A similar mandate
for off-road vehicles will go into effect in
2014 and 2015.
“As the years go by, the law will affect
everything that runs on diesel and diesel
exhaust fluid will become one of the
biggest products in the U.S.,” he said. “It
will be a 1.8 billion-gallon market at
maturity, and it’ll be at every truck stop
and everywhere diesel is sold — we’re
really in the first inning of this nine-
inning game.” Cook added it’s presently a
125 million-gallon market.
Since 1994, the EPA has been making
stiffer regulations on NOx emissions and
diesel particulate matter, he said, and
every few years the requirements become
stricter, which manufacturers have met
primarily by “tweaking” their engines,
though now a different approach is
needed that involves selective catalytic
reduction (SCR). Cook explained that
SCR is an after-treatment system that
involves injecting DEF into the exhaust
so NOx is converted into harmless
nitrogen and water. Diesel exhaust fluid is
essentially very high purity urea and water,
he said. It’s not a fuel additive.
DEF will allow engines to run at their
highest fuel efficiency and operating
parameters — or “hot” — which creates
NOx, and then treats the NOx with the
SCR system. Cook further explained that
diesel particulate matter, which is created
in engines when they’re running “cool,”
is also eliminated by running engines hot.
“By doing this, there’s been a 5-percent
improvement in fuel economy, mostly in
off-road applications and larger off-road
applications — it’s huge.”
He said for every 100 gallons of diesel,
two to three gallons of diesel exhaust fluid
will be required for on-road applications,
while off-road vehicles will use more.
DEF, which is nonhazardous,
nonflammable, nontoxic, and safe to
handle, requires dedicated stainless-steel
and plastic storage systems to avoid
contamination so as not to affect catalytic
converters, Cook said. As the use of DEF
grows, so will the equipment required to
use it, including pumps, meters, and in-
ground tank systems.
Emrich said Peak will have 31 DEF
U.S. manufacturing locations in 2013.
“Old World Industries saw this technology
coming years ago, and this is the way
America is going — you’ll see DEF
everywhere. It’s the future.” n
Diesel repair, OE parts, and factory
certifications keep B&C customers trucking
Mitchell 1’s Manager Plus shop
management software. He said the
program’s parts ordering, as well as
Mitchell 1’s locally based tech support
team, have been second-to-none.
La Bouve said he sources OE parts from
the North County dealer group because
they have a strong and widespread
wholesale delivery network. The shop’s
aftermarket parts, when needed, are
sourced online through WORLDPAC and
One Stop Parts Source.
In keeping up with Ford 6.0-L
PowerStroke pattern failures, La Bouve
said he uses Bulletproof EGR coolers. The
coolers’ thick piping combined with TIG
welds on the ends, he said, prevent
unwanted flex and give inherent in other
La Bouve said he benefits from also
using BG’s DFC Plus with Cetane Booster
in every diesel fleet truck at every oil
change. The product is sourced through
Elbert Distributing/Cor-Max Technology in
El Cajon.
“If someone is having turbo issues, there
are times that a quart of BG’s Cetane
Improver will help them,” he
said. “The solution breaks most
of the carbon away, which can
save the turbo if you catch the
problem early enough.”
With California’s expanding
hybrid vehicle demographic, La
Bouve said he knew the shop
needed certification.
In August 2007, both Ray
and Cory became certified in
hybrid vehicle safety and
service through Denso.
Although modern hybrid
systems tend to have few
issues, Cory La Bouve said, the
certification has brought a
multitude of hybrid owners to the shop for
their regular maintenance needs.
However, La Bouve said that fleet
customers are the shop’s bread and butter,
and to maintain those accounts, the shop
must build and continue to earn their trust,
which is fostered through B&C’s
combination of expertise, commitment to
training and manufacturer certifications,
and strong local dealer network.
“Relationships are key. And if your fleet
account knows you’re dedicated to making
sure their trucks are running properly,
they’ll continue to support your business,”
he said. n
Page 22 March 2013 Parts & People
Fleet and heavy-duty vehicles are burgeoning market for diesel exhaust fluid
Diesel exhaust fluid will be a 1.8 billion-
gallon market, and it’ll be at every truck
stop and everywhere diesel is sold, says
Frank Cook, PhD., a diesel exhaust expert.
Continued from page 21
Owner and Technician Cory La Bouve replaces glow
plugs on a 1997 Ford Econoline Van. La Bouve says
his factory diesel certifications have helped the shop
keep an accurate and quick-turning parts inventory,
which is managed by Mitchell 1.
Parts & People March 2013 Page 23
With more than 250 million vehicles in the U.S. and Canada that need
parts or service, the aftermarket is a rewarding career choice. An
automotive scholarship can help open the door.
Scholarships are available for students training to become automotive,
heavy duty, or collision repair technicians, and to students in business,
marketing, engineering or other major courses of study.
The Global Automotive Aftermarket Symposium (GAAS) and more
than 20 additional organizations award automotive scholarships each
year. Visit www.automotivescholarships.comto get started. Your
completed application will automatically be considered by every
organization where you meet their qualifications. More than 1,600
scholarships have been awarded since 1998, representing more than
$1.6 million in direct aid to students.
for your
scholarship at
Applications must be completed by March 31, 2013.
Steelmate USA introduces
TPMS products
Cerritos, Calif.—Steelmate USA enters
the TPMS category with four models. The
products are attractive to the “towables”
market, where valuable cargo in trailers
behind vehicles needs to be monitored
regarding tire temperature and/or air
pressure. With a cigarette lighter plug
design, three of the four models are easily
moved from tow vehicle to tow vehicle as
needed. The first model is the TO-02 and is
a basic “flashing” alert to draw attention to
a tire problem. The second unit, the TP-03,
displays the temperature and air pressure
for up to four wheels and shows the exact
tire that is causing the alert. The TP-08
model adds the capability to program a tire
location for tire rotation or replacement
from the iSTYLE display module. The
fourth unit, the TP-05, is a hideaway ECU
(Blackbox) that has video output to display
the tire monitoring on screen, on any in-
dash radio with video inputs. All the
models come with four in-wheel valve
stems that include long-life lithium
batteries, and transmit the signal to the
displays, wirelessly.
Custom-fit foam drawer organizers
for Verus Pro and accessories
Lincolnshire, Ill.—Technicians can turn
their tool cart into a high-end mobile
diagnostic tool station with new custom-fit
foam drawer organizers to keep their Snap-
on Verus Pro and its accessories clean,
organized, secure and protected.
Chicago Pneumatic introduces
3/4-inch impact wrench
Rock Hill, S.C.—Chicago Pneumatic
has introduced its CP7769 series air impact
wrench, the most powerful impact wrench
in its class and the only 3/4-inch impact
wrench to offer the side-to-side (S2S)
single-hand forward/reverse switching for
improved efficiency and operator comfort,
company officials said. The CP7769 series
is designed for a wide variety of
maintenance applications, including heavy
vehicle mechanical repair and maintenance
repair operations. The CP7769 and the
CP7769-6, with a six-inch extension shank,
provide 1,440 lb-ft. (1950 Nm) of
maximum torque, the highest of any 3/4-
inch impact wrench in its class. With an
optimal balance and interaction between
motor and clutch mechanism, it consumes
less air (7.75 cfm) than competitive tools.
Associated Equipment introduces
ATEC Bench Charger line
St. Louis—Associated Equipment Corp.
(AEC) offers its new line of portable
automotive battery bench chargers under
the ATEC brand. The ATEC chargers have
sleek new cabinetry, more efficient
transformers, and feature a digital meter
display with a push-button switch to toggle
between voltage and current readings.
Versatile coolant/auto body leak
detection dye introduced
Westbury, N.Y.—Tracer Products has
introduced its new TP-3900 Dye-Lite
Coolant/Auto Body
Dye. TP-3900
fluorescent dye finds
leaks in radiators,
hoses, water pumps,
and fittings. Just add
one ounce (30 ml) of
the dye to a cooling
system and allow it to
circulate. Wherever
the coolant leaks out,
so does the dye, which
remains at the site of
each and every leak.
When the system is scanned with a
Tracerline ultraviolet or blue light
inspection lamp, the dye glows a bright
green, showing the exact location of all
leaks. In addition to locating coolant leaks,
TP-3900 also detects wind and water leaks.
Bar’s Leaks introduces
its cooling system repair
Holly, Mich.—Bar’s Leaks new cooling
system repair is formulated to offer
multiple benefits for engine cooling
systems. It not only
stops coolant leaks
and antifreeze loss,
it also prevents
overheating and
corrects other
cooling system
problems to protect
against future
breakdowns and
cooling system
repairs. The dual-
cavity bottle
contains two
formulas that
combine to provide
protection upon
installation. One
side includes a blend of carbon fiber sealer,
leak-sealing liquid, and stop-leak treatment
to stop and prevent antifreeze loss. The
other side adds system protection in the
form of water pump lubricant, corrosion
inhibitors, and heat transfer agents. In
addition, Cooling System Repair includes
Xtreme Cool, a proprietary wetting agent
that reduces water temperature to prevent
overheating. To treat a cooling system,
pour the bottle’s entire contents into the
vehicle radiator and idle the engine for 15
Gates Corp. introduces coolant
hose for heavy-duty applications
Denver—Gates Corp. introduced a new
high-temperature, peroxide-cured EPDM
coolant hose for heavy-duty applications,
including trucks, buses, and off-road
equipment. It is a less expensive alternative
to silicone or sulphur-cured coolant hose.
Page 24 March 2013 Parts & People
New Product Notes
Steelmate USA introduces four new
TPMS models suitable for the towables
Chicago Pneumatic introduces its 3/4-inch
air impact wrench designed for a wide
variety of maintenance applications,
including heavy vehicle mechanical repair.
Bar’s Leaks Cooling
System Repair
works in all
gasoline, diesel, and
Gates FleetRunner Hi-Temp Straight
Coolant Hose has a working pressure up
to 50 percent higher than typical silicone
coolant hose, offering greater protection
for tough fleet and heavy-duty
Tracer Products
introduces its TP-
3900 Dye-Lite
Body Dye.
Snap-on introduces new custom-fit foam
drawer organizers to keep Verus Pro and
its accessories clean, organized, secure,
and protected.
Continued on page 25
The abrasion-resistant material is designed
to resist electrochemical degradation, binds
to system components for fewer cold water
leaks, and has a lower water permeation
rate than silicone hose.
Cordless Blue-Point light illuminates
entire engine compartment
Kenosha, Wis.—The new Blue-Point
128-LED Cordless Rechargeable Under
Hood Light is the brightest underhood light
that Snap-on offers its customers. With
180-degree light distribution, it illuminates
the entire engine compartment, giving
service technicians the ability to perform
service repairs faster and more efficiently.
Its diffusion tube technology eliminates
shadows and the rechargeable lithium-ion
4400 mAh battery offers three hours of
continuous light. An underhood bracket
telescopes from 47 inches to 71 inches to
fit most vehicles.
Liqui Moly introduces
new automatic gear oil
Simi Valley, Calif.—Liqui Moly has
introduced a
versatile automatic
gear oil, the Top
Tec AFT 1800,
which covers a
broad range with
long oil change
It was primarily
developed for the
six-gear family
6HP19/26/32 from
ZF, which is
installed by, among
others, BMW,
Jaguar, Land Rover,
and Porsche. It also
has an official
Dexron VI approval
from GM and a
Mercon LV approval from Ford. In
addition to this, it fulfills the specifications
BMW 83 22 0 142 516 (M-1375.4),
Hyundai SP-IV, Nissan Matic S, and
Toyota WS. Due to its low viscosity, it also
withstands low temperatures and
contributes to a reduction in fuel
consumption. Oxidation and aging stability
properties enable long oil change intervals.
EPA adds Yokohama’s
new commercial tire to
SmartWay list
Fullerton, Calif.—
Yokohama Tire Corp.’s new
TY517 commercial tire has
been added to the EPA
SmartWay list of verified
technologies. Yokohama, which
now has nine products
recognized as SmartWay “low-
rolling resistance tires,” will
debut the TY517 at the Mid-
America Trucking Show,
March 21-23 at the Kentucky
Expo Center in Louisville,
Ky. SmartWay Transport, a
collaboration between the
EPA and the freight sector, is
designed to improve energy
efficiency and reduce
greenhouse gas and air
pollutant emissions.
ACDelco powers up its
fleet battery portfolio
Grand Blanc, Mich.—
ACDelco has released two
new fleet battery part numbers in its
continuing effort to provide fleet servicers
a broader variety of battery choices. Both
batteries – which carry an 18-month free
replacement warranty – are designed with
a special lead (pb) paste and density that
helps enable them to withstand the heavy-
duty cycling of over-the-road (OTR) truck
fleets where there are no idle laws. The
flooded batteries also are designed to last
longer in high-cycling environments and
provide near-AGM cycling capabilities at
a flooded lead-acid battery price. n
Parts & People March 2013 Page 25
Install only extraordinary performance
and quality Mopar® parts!
Only Mopar® can conquer
evil generic aftermarket parts
by providing superhuman
power and durability.
©2013 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT and Mopar are registered trademarks of Chrysler Group LLC. Printed in U.S.A.
Buerge Chrysler Jeep Dodge Ram
11750 Santa Monica Blvd.
West Los Angeles, CA 90025
(310) 207-3161
California Superstores Valencia
Chrysler Jeep Dodge
23820 Creekside Road
Valencia, CA 91355
(661) 219-0550
Cerritos Dodge Chrysler Jeep Ram
18803 Studebaker Road
Cerritos, CA 90703
(800) 526-6727
Crown Dodge Chrysler Jeep Ram
6300 King Drive
Ventura, CA 93003
(805) 656-0825
DCH Chrysler Jeep Dodge
26845 Ynez Road
Temecula, CA 92590
(951) 491-2140
Glenn E Thomas Dodge
Chrysler Jeep Ram
2100 E. Spring Street
Signal Hill, CA 90755
(562) 595-9584
Huntington Beach Chrysler Dodge
Jeep Ram
16555 Beach Blvd.
Huntington Beach, CA 92647
(714) 841-3999
McCune Chrysler Jeep Dodge
2340 National City Blvd.
National City, CA 91950
(877) 709-5914
The new Blue-Point eliminates shadows
and has a three-hour charge.
Yokohama Tire
Corp.’s new TY517
commercial tire
debuts in March.
Continued from page 24
Liqui Moly
introduces a
versatile automatic
gear oil. Oxidation
and aging stability
properties enable
long oil change
Page 26 March 2013 Parts & People
Mechanical Repair Training Notes
RLO Training
For more information on these online
workshops, call 800-755-0988 or visit All times are PST.
Guerilla Shop Management
• Mar. 3, 5, 10, 12, 17, 19, 24, 26- 3-5 p.m.
CARQUEST Technical Institute
To register, contact your local CARQUEST
store or visit
Location TBD-Bakersfield, Calif.
• Mar. 4-5-Diagnostic Secrets of a
Mobile Diagnostic Technician
• Apr. 29-30-Current Probe Diagnosis
Location TBD-Coachella Valley/
Palm Desert, Calif.
• Mar. 27-28-Current Probe Diagnosis
CARQUEST of N. Hollywood-
Hollywood, Calif.
• Apr. 8-9-Current Probe Diagnosis
CARQUEST of Ontario-Ontario, Calif.
• Apr. 15-New Vehicle Technologies:
Fluids & Lubricants
Location TBD-La Mesa/San Diego
• Apr. 17-Essential EVAP Diagnostics
Part 1
• Apr. 18-Essential EVAP Diagnostics
Part 2
Location TBD-Santa Barbara, Calif.
• Apr. 22-Essential EVAP Diagnostics
Part 1
• Apr. 23-Essential EVAP Diagnostics
Part 2
Location TBD-Arroyo Grande, Calif.
• Apr. 24-Essential EVAP Diagnostics
Part 1
NAPA AutoTech Training
For more information or to register,
Auto Parts Pros-San Marcos, Calif.
• Mar. 5-No Start, No Code Diagnostics
The American Legion La Mesa
Post 282-La Mesa, Calif.
• Mar. 6-No Start, No Code Diagnostics
NAPA Auto Parts-Glendora, Calif.
• Apr. 9-Scan Tool Dynamics Ford
Diesel Systems
Orozcos Auto Service-
Long Beach, Calif.
• Apr. 10-Scan Tool Dynamics Ford
Diesel Systems
Golden Valley Auto Care-
Lancaster, Calif.
• Apr. 11-Scan Tool Dynamics Ford
Diesel Systems
ATG Seminars
ATG provides advanced technical
information and training for automotive
professionals across the country. For a
complete list of ATG Training Manuals,
as well as descriptions of its nation-
wide seminars, visit
For more information or to register for
seminars, contact Heather Fitzgerald at
800-233-3182 ext. 325 or e-mail her at
Location TBD-Monrovia, Calif.
• Mar. 11-12-Advance Drivability
Diagnostic Strategies
Automotive Research
and Design
For more information and to register,
e-mail or visit 7-8 p.m. Times are EDT.
• Mar. 18-Training needs to prepare
technicians for EV/HEV diagnosis
and repair
• Apr. 8-High Voltage Battery Testing
and Reconditioning in your shop
• Apr. 22-Hybrid Vehicle Climate
Control Systems
Hunter Engineering
For more information or to register,
call 800-448-6848 ext. 1 or visit
Santa Fe Springs Training Center-
Santa Fe Springs, Calif.
• Mar. 27-29-Alignment Fundamentals
Level I
ESI Seminars
Educational Seminars Institute offers
repair shop training targeting
professional sales, service, and
business management. For more
information, call 866-526-3039 or visit
La Quinta-La Palma, Calif.
• Apr. 13-Achieving Maximum
Sales Goals n
There is no easy answer to this
question, but here at Elite we can give
you some points that you need to
consider. We realize that you are paying
rent, insurance, etc., on a 24-
hour-a-day, 365-day-a-year
basis, so many will argue that
you should be open on
Saturdays since you’re already
incurring many of the fixed
expenses. Some will also argue
that if you are closed on
Saturdays, then stranded
customers, or those who can’t
make it in during the week, will
wind up at your competitors’ shops.
Obviously, there is truth to that argument
as well. But before you make a decision
to open up your shop on Saturdays, or to
continue to remain open on Saturdays,
here are five considerations that should
not be overlooked:
1. Run the numbers and pay close
attention to the details. By being open on
Saturdays you’ll more than likely incur
the added cost of overtime, which will
escalate your operating expense, as well
as the expenses that are based on payroll,
such as insurance. The bottom line is that
you’ll need to come to a conclusion as to
exactly how much you’ll need to generate
in Saturday sales (closed ROs) to make it
a worthwhile endeavor for your business.
Also, you need to make sure
that when you forecast your
necessary Saturday sales you’re
not counting work that you
would have otherwise
performed during the week.
2. The consideration that is
most commonly overlooked (but
that can cost you a fortune) is
the cost of employee morale. If
you plan on having your techs
and service advisors put in the extra day,
there will be a hefty price that you will
ultimately have to pay. You may very well
experience lower productivity Monday
through Friday, a decrease in the quality of
customer service, or an increase in
employee turnover, just to name a few. We
realize that some of you may be telling
yourselves that you have some young,
motivated staff who would love to be open
on Saturdays so they can earn a higher
income, but you’ll more than likely find
that the excitement wanes over a short
period of time. Opening your doors on
Saturdays may be great for short-term
performance, but odds are, it will not be the
best choice when it comes to long-term
business building.
3. Whatever you do, don’t ask your
customers if they would like to see you
open on Saturdays! Far too many shop
owners place value on these opinions when
the overwhelming majority of them will
naturally say “yes” since it’s to their
benefit, and there is absolutely no
downside for them.
4. Take Saturdays for a “test drive.” If
you feel being open on Saturdays is
something you just can’t pass up, then
before you tell the world, you should have
a skeleton staff work on Saturdays for 90
days and then measure the results. During
this test drive, make certain that your entire
staff understands that the Monday through
Friday goals will still need to be reached,
and that Saturday is not to be used as an
optional “bring it in for service” day for
your existing customers who contact your
shop during the week. Otherwise, you’re
robbing Peter to pay Paul.
5. Lastly, consider this: If your intent is
to drop as much money onto the bottom
line as quickly as possible, then opening on
Saturdays may very well be a good
decision for you. And if that is the case,
you may want to consider being open on
Sundays and holidays, too, because the
same financial logic prevails. On the other
hand, if your interest is in building a
profitable, successful business that will
grow in value over the long term, and in
creating a great environment for your
employees to call their home away from
home, then closing on Saturdays, and
losing some potential sales along the way,
will more than likely be the perfect choice
for you.
. . . . . . . . . . .
Since 1990, Bob Cooper has been the
president of Elite Worldwide Inc., an
ethics-based company that helps both
struggling and successful shop owners
take their businesses to new levels
through one-on-one coaching from the
industry’s top experts. The company also
offers shop owners sales, marketing, and
management solutions in the form of
downloadable audio training courses,
seminars, and service advisor training.
You can contact Cooper at, or at
800-204-3548. n
Cooper’s Keys to Auto Repair Profits
Bob Cooper
The million-dollar question: Should your auto repair business be open on Saturdays? hosts social networking luncheon for industry leaders
by Dick DeLoach
Pico Rivera, Calif.— The invitation to’s luncheon read,
“Social networking the old fashioned way
at an old school restaurant … The Dal
Billy Eordekian, president of 1-, said he was very
pleased with the turnout. “More than 50
tire industry leaders attended, including tire
wholesalers, retailers, vendors, and past
and present members of the California Tire
Dealers Association (CTDA).”
The event began with a social period
where principals from more than 30
companies met and exchanged thoughts on
the tire industry, Eordekian said, after
which a five-star lunch was served.
During the meal, several individuals
were honored, including well-known dealer
Bruce Scher, of Scher Tire, who passed
away, and Daniels Tire Service, which has
achieved 100 years in business.
Past CTDA presidents were
acknowledged, including Paul Bobzin, who
is also past president of the NTDRA, the
forerunner of TIA, and Wayne Williams of
Exsell Marketing introduced Joe Findeis,
of Wheel Consultants, who was recently
inducted into the SEMA Wheel & Tire
Council Hall of Fame.
Board members Jay Goldberg and Ed
King were honored for being helpful to
CTDA President Eordekian, and board
member Scott Highfill of Great Western
Tire talked about the active San Diego
region of CTDA. Goldberg discussed the
benefits of CTDA membership, and Zane
Clark of SEMA made some brief
comments about the tire industry.
Eordekian concluded the luncheon by
saying, “You can’t do this on the Internet.
I’d be happy to do it again next year if
everyone would order
a few more OEM
wheels from
Attendees included
American Tire
Distributors, Bob’s
Tire Service, Capital
Original Wheels,
Commercial Tire,
Daniels Tire Service,
Dapper Tire,
Discount Tire
Centers, Exsell Marketing, Fairmont Tire,
Freedom Tire Distributors, Golden West
Tire, Grand Prix Tire, Great Western Tire,
ITDG, Jewell Tire, King's Discount Tire,
King’s Tire Wholesale, La Canada
Firestone, Leiniger & Short, LKQ
Keystone, Mountain View Tire, Pep Boys,
Performance Plus Tire, Pete’s Road
Service, SEMA, Sunrise Auto Center, Tire
Dealers Warehouse, Turbo Wholesale Tire,
Westcoast Tire, Wheel Consultants, and
Wholesale Tire Distributors/American Tire
Depot. n
Parts & People March 2013 Page 27
All New! Go deeper at
GAAS 2013. For the first time ever, in-
depth Breakout Seminars will be held
on: succession planning, improving
employee morale and customer loyalty,
groundbreaking trends impacting the
automotive aftermarket, and successfully
closing the gap between strategic
planning and execution.

t w
t's d
r a
t fu
Polk is the corporate sponsor of the Global
Automotive Aftermarket Symposium
GAAS is made possible
through the generous
support of the
University of the
Aftemarket Foundation
GAAS is co-located
with the Aftermarket
eForum™, May 22-23,
offering strategic and technical
presentations addressing the business
technology challenges of the
aftermarket. To learn more visit Enjoy
discount savings when you register for
both GAAS and the Aftermarket eForum!
• “It's a Social, Mobile, Digital World! Are You Taking
Advantage or Letting Opportunity Pass You By?”
Cynthia Cohen, Founder and President, Strategic Mindshare
• “Consumer Insights and Opportunities – Three
Game-Changing Trends”
Danielle Russell, Industry Director, Automotive, Google, Inc.
• “Are We Reentering a New ‘Golden Era’ of the
Automotive Industry?”
Mike Martini, President, Bridgestone Americas Tire Operations,
Consumer OE Division and John McElroy, President, Blue Sky
Here are some of the great presentations planned for
the 2013 Global Automotive Aftermarket Symposium
(GAAS), May 21-22, Hyatt Regency O'Hare (Chicago).
Register today for GAAS 2013 at
Billy Eordekian (gesturing), president of and the California
Tire Dealers Association (CTDA), said
during a social period before lunch, “I will
keep doing this as long as I’m making a
profit because it’s fun. If you have fun first,
the money will follow.”
Tire Dealers Warehouse representatives,
from l., Steve Murray, Eddie Morales, and
Armando Padilla, chat with Glen Fletcher,
of Pete’s Road Service, during the social
PPG’s custom-painted, 75-foot 2007
Freightliner Coronado tractor-trailer rig
will make an appearance at 20 major car,
truck, and hot rod shows in 18 states this
year. It will be on display at the 13th Del
Mar Nationals, presented by the
Goodguys Rod & Custom
Association, at the Del Mar
Fairgrounds, April 5-7. The truck is a
self-contained rolling display of exhibits
featuring PPG paint products. The main
attraction is the truck itself, painted with
flames, colorful graphics, and an eye-
catching paint scheme by PPG master
painter Paul Stoll and a team from Kelly
& Son the Crazy Painters, in
McCune Chrysler Jeep Dodge, in
National City, was acquired by the
Perry Dealer Group. McCune Parts
Manager Armando Zaragoza said that
although the name will be changing, nearly
all of the dealership’s long-tenured
personnel will stay on board. “The high
level of service our parts customers have
become accustomed to isn’t going
anywhere,” he said. “We’re excited to
become a part of the Perry family, and look
forward to what the future has in store.”
North County Ford Parts Manager
Darin Pearcy assumed responsibilities as
the dealership’s parts and service director
in December 2012.
FinishMaster announced the
appointment of Southern California
Regional Sales Manager Herb Butler as
vice president of national sales. “As a
member of
FinishMaster’s Senior
Management team,
based at the
Indianapolis home
office, Herb will be
responsible for
reinforcing, and
supporting sales
strategies and
initiatives to drive
continual sales and
profitability growth,”
Steve Arndt,
president and COO, said. “Over several
weeks, Herb will begin transitioning to his
new role and will begin recruiting his
replacement in Region 4.”
Arlon Graphics, in Santa Ana,
announced the promotion of Lisandra
Torres to logistics coordinator,
responsible for the logistics of Arlon’s
products, customer
delivery, freight
vendor, and outside
“Lisandra brings
strong logistics and
service experience to
this role,” Ivonne
Uruena, customer
service manager, said.
“She has achieved
high-quality customer
service, always anticipated and exceeded
customer needs, has contributed greatly to
our lean journey, and has led service
improvements for our Asia customers.”
Chris Olvera has been named the new
manager of the Automobile Club of
Southern California’s (AAA)
Lompoc branch after having worked for
AAA for more than eight years in a variety
of professional roles in Los Angeles and
Orange counties, San Diego, and Honolulu.
“I’m looking forward to becoming part of
the Lompoc
community,” Olvera
said. “As a Santa
Barbara native, it’s a
homecoming to be
back on the Central
Coast and I’m excited
to join the Lompoc
team, which has been
delivering quality
service and serving our
members since 1966.”
After the completion
of a strategic branding initiative, Betts
Co., formerly Betts Spring Co., in
Fresno, announced its new name, new
logo, and new overall corporate tagline,
“Improving the Way Things Move Since
1868,” acknowledging its historic roots.
“We have come far in our 145-year history,
evolving into a diversified manufacturing
and distribution concern with four
operating units in 11 locations,” Mike
Betts, president and CEO, said. “Our
branding initiative consolidates our
business into three distinctly branded
operating divisions which position Betts
Co. for future growth in transportation and
industrial markets.”
Optima Batteries will return to
Team Lucas, in Corona, in 2013 with
an advertising/marketing and sponsorship
program for the Lucas Oil Off Road
Racing Series, Lucas Oil Drag
Racing Series, Lucas Oil Pro
Pulling League, Lucas Oil Modified
Series presented by Loan Mart, and the
Lucas Oil Off Road Southern
California Regional Series presented
by Kartek. “The Lucas Oil viewers and
customers are completely in line with who
and where our target customers are — the
Page 28 March 2013 Parts & People
The regional
editions serve:
& NW Nevada
• Washington
• Oregon
• Idaho
• Montana
• Alaska
• Colorado
• Wyoming
• W. Kansas
• W. Nebraska
• New Mexico
• W. Missouri
• Kansas
• Nebraska
• Iowa
• E. Missouri
• W. & S. Cent. IL
• S. Indiana
• W. Kentucky
Each of the six regional editions is viewable online
in a turn-page format.
Visit us at
Also available
This edition serves
People & Places compiled by Dick DeLoach and staff
The PPG big rig, containing a display of
exhibits featuring PPG paint products, will
be on display at the 13th Del Mar
Nationals at the Del Mar Fairgrounds,
April 5-7.
Optima Batteries will again sponsor the
Lucas Oil Off Road Racing Series and
related Lucas Oil racing events in 2013.
Betts Co., formerly Betts Spring Co., has a
new name, new logo, and new overall
corporate tagline: “Improving the Way
Things Move Since 1868.”
North County Ford Darin Pearcy was
recently appointed parts and service
National City’s McCune Chrysler Jeep
Dodge has become Perry Chrysler Jeep
Dodge of National City. The dealership will
remain at 2340 National City Blvd.
Herb Butler,
regional sales
manager for
FinishMaster, has
been appointed
vice president of
national sales.
Lisandra Torres
has been
promoted to
coordinator at
Arlon Graphics.
Chris Olvera has
been named
manager of the
Lompoc branch
of the Automobile
Club of Southern
California (AAA).
Continued on page 29
hardcore enthusiasts of grass roots racing,”
Optima Batteries Marketing Manager
Ryan Hoffins said.
The California New Car Dealers
Association (CNCDA) announced that
2012 new vehicle registrations in
California increased 25.3 percent over
2011, outpacing national sales, which were
up 13.4 percent versus 2011. “With
California’s economy on the rebound,
consumers feel confident again about
buying a new car and there has never been
a wider selection of models to choose
from,” said Darryl Holter, CNCDA
Chairman, who operates the Downtown
L.A. Auto Group of eight dealerships.
Seidner’s Collision Centers
recently acquired Loma Linda Auto
Body, in Loma Linda, and after a
remodel of the 12,500-square-foot facility,
opened its 13th location. “Our latest
acquisition is consistent with our growth
strategy in select markets in the Southern
California region,” Co-owner Rick
Seidner said. “As always, our focus is on
customer service, cycle time, and cost; with
this new location we will continue to be a
leader in collision repair,” Co-owner
Steve Seidner said. “Expanding our
footprint in the growing Inland Empire has
always been part of our growth strategy.”
Fleet Friction, in San Diego, a new
full-line commercial vehicle parts
distributor, has joined the HDA Truck
Pride group, which enhances the group’s
presence in the San Diego and Otay Mesa
markets. The Fleet Friction management
team includes Owners Mike Buscher
and Richard Harrigan, as well as
General Manager Craig Dawson. “Fleet
Friction is an exciting opportunity for HDA
Truck Pride to continue our growth,” Tina
Alread, HDA director of sales and
marketing, said. “Their expertise of the
market needs in San Diego and the Otay
Mesa area will be a tremendous benefit to
us, especially their experience with
medium duty, diesel engines, truck, body,
and equipment.”
The majority of tool and equipment
purchasing decision-makers used the
Internet more for seeking information, and
less for purchasing tools and equipment,
according to the newly released AAIA
2013 Digital Tool and Equipment
Purchasing Trends report. The report
provides an analysis of the purchasing
decisions of professionals who use shop
tools and equipment for automotive repairs.
The report is available for a fee at
Registration is now available for the 40th
anniversary Knowledge Exchange
conference of the National Catalog
Managers Association (NCMA) at the
Hilton St. Louis at the Ballpark, April 20-
23, in St. Louis. Automotive catalog and
product content managers will gather with
their trading partners and vendors for three
days of education, professional
development, and networking. NCMA is a
segment of the AAIA. NCMA members
can register for $495, and the fee for non-
members is $695. Forms and information
can be found online at the NCMA
conference page at
The Hot Rodders of Tomorrow
Engine Challenge, a scholarship
program for high school shop teams, is
expanding in terms of numbers of
sponsors, teams, and scholarship dollars.
Design Engineering Inc. (DEI)
announced its sponsorship of the program,
which is designed to encourage high school
students to take an interest in the
performance aftermarket by providing a
series of competitions that exhibit their
skills. For a full schedule events, or to sign
up a high school team to compete, visit
Matrix System Automotive
celebrates 30 years
in the automotive
paint industry. With
nearly 125
employees and
more than 400
distributors, Matrix
System continues
to be a supplier to
the PBE market
widely known for
its basecoat
platforms and clearcoat products. Matrix
System also offers a full complement of
companion products
A Chip Foose-designed
WD40/SEMA Cares 1953 F-100 sold
at Barrett-Jackson recently for
$170,000, with all proceeds benefitting
Childhelp and Victory Junction
charities. The truck was rebuilt with an
updated drivetrain and suspension and
custom paint. Other features include an
original flathead engine from Edelbrock,
speed equipment from Egge, BASF paint,
and a custom MagnaFlow exhaust.
Betts Co. announced that BettsHD is
the company’s new operating division for
spray suppression and fender products at
HDAW 2013 in Las Vegas. BettsHD
combines the resources of Betts and Life-
Time Fenders into one source for
safety-related products focused on heavy
duty tractor/trailer applications. Heavy duty
tractor/trailer components previously
branded or offered distinctly by Betts and
Life-Time Fenders will be branded as
Fras-le, a friction material
manufacturer, announced at HDAW 2013
in Las Vegas that it began production of
heavy-duty brake lining at its friction
manufacturing facility in Prattville, Ala. It
is the first time Fras-le has produced
heavy-duty brake lining in the U.S. The
new friction materials are supplied to
Meritor for aftermarket use on new and
remanufactured brake shoes in North
The annual KOI Auto Parts-
Federated Auto Parts Cavalcade of
Customs and Training Expo, Jan. 11-
13, in Cincinnati, was a success, with
record-setting attendance and 550 KOI
customers participating in more than 100
training sessions. As part of the Cavalcade
of Customs, KOI offered 30 different types
of training classes for a total of 106
sessions during the three-day event. The
Parts & People March 2013 Page 29
Matrix System
Automotive Finishes
celebrates 30 years
in the automotive
paint industry.
This custom-built 1953 Ford F-100
recently sold for $170,000 at Barrett-
Jackson Auctions in Scottsdale, Ariz.
Continued from page 28
Continued on page 30
For the first time in the U.S., Fras-le is
producing heavy-duty brake lining.
550 KOI service technician customers
attended a total of 1,234 training classes.
Fifty-two of Federated and KOI’s supplier
partners set up booths for the show, while
KOI had five booths of its own.
The Automotive Lift
Institute Inc. (ALI)
announced the availability of
the 2013 edition of its “Vehicle
Lifting Points for Frame
Engaging Lifts.” The updated
guide is a quick-reference
single-source manual for
lifting point information as
recommended by the vehicle
manufacturers. Visit ALI’s
website to
order this updated guide or for
information on other safety
materials and standards.
ALI will partner with Petty’s Garage to
support the Petty’s Garage
Performance Tour for its second year in
2013. The Performance Tour brings Petty’s
Garage expert car designers and builders,
custom parts, and unique vehicles directly
to fans and auto enthusiasts at
events across the U.S. Among
the cars on display as part of
the tour is the Legacy by
Petty Challenger, a custom
Dodge Challenger
convertible built by Petty’s
Garage as a tribute to Richard
“The King” Petty by ALI. A
full schedule of tour stops is
available on the Petty’s
Garage website at
The University of the
Aftermarket Foundation welcomed
Dorman Products Inc. as a lifetime
trustee. The company recently contributed
$100,000 to the foundation in order to help
secure the future of the aftermarket through
education. Jeff Darby, senior vice
president of sales for Dorman, will serve as
the company’s representative on the board
of trustees.
For the fourth consecutive year, the
board of directors of DMA Goodpoint
Inc. have approved the issuances of a
6.25-percent dividend to its preferred class
shareholders. By industry comparative
standards, that ranks DMA Goodpoint
among the highest for companies issuing
an annual dividend. Over the four-year
period, shareholders have also seen an
appreciation in share value of more than 20
At the recent Collision Industry
Foundation (CIF) meeting at the Hilton
in Palm Springs, Calif., the CIF Board
elected two additional members to the
board of trustees to carry on the
Foundation’s initiatives throughout the
coming years. The two new trustees are
Shawn Heimback, of Saint-Gobain
Abrasives Inc., and Cheryl Boswell, of
DCR Systems. In addition to Heimback
and Boswell, the CIF Board elected in the
fall of 2012 Dave Merrell, PartsTrader;
Petra Schroeder, DuPont Performance
Coatings; Kelly Broderick, Dedoes;
Brandon Eckenrode, Sherwin-Williams
Automotive Finishes; and Rick Tuuri,
Audatex, a Solera Co.
Automotive Parts Associates
(APA) has hired Gary Martin as
executive vice
president. Martin will
be responsible for
maximizing APA’s
operating performance
and overseeing APA’s
strategic plan. He will
be working to further
integrate member and
vendor participation in
APA’s data warehouse.
Public relations and
training will be key components of his new
position. Martin will be based at APA’s
headquarters in Lenexa, Kan., and will
report directly to Dan Freeman, president
and CEO.
In memoriam: The Tire Industry
Association (TIA) announced the loss of
Past President Steve Disney, who died
recently in Houston of complications
following artificial heart transplant surgery.
Disney also served as president of the Tire
Association of North America (TANA)
prior to the merger with the International
Tire and Rubber Association (ITRA).
Disney was the first president of the newly
formed TIA in 2002 and his leadership was
instrumental in establishing a strong
foundation for the association. A recipient
of TIA’s Industry Leadership Award in
2003, his vision and focus on the future led
to discussions that gave life to what has
become the strongest tire-related
association in the world. Disney leaves
behind a legacy of playing a vital role in
merging two organizations.
“We are deeply saddened by the news of
Steve’s passing,” said Roy Littlefield, TIA
Executive Vice President. “Our thoughts
and prayers go out to the entire Disney
family as they mourn the loss of such a
great man and industry leader.”
In memoriam: Gordon A. Ulsh, 66,
who spent more than 40 years in
automotive and
industrial markets,
died Feb. 1. From
April 2005 until his
retirement in July
2010, he was
president, CEO and a
director of Exide
Technologies, where
he led the company
to growth and
stability, most
notably through the
economic downturn.
From 2001 until
March 2005, he was
chairman, president and CEO of FleetPride
Inc. He served as president and CEO of
Federal-Mogul Corp. in 1999 and also as
head of the company’s Worldwide
Aftermarket Division in 1998. Prior to
Federal-Mogul, he held a number of
leadership positions with Cooper Industries
Inc., including executive vice president of
the automotive products segment. At the
time of his death, Ulsh was lead director of
the Cardone Industries Board, and a
director of OM Group Inc., in Cleveland.
He was active in both the Motor &
Equipment Manufacturers Association
(MEMA) and Battery Council
International. n
Page 30 March 2013 Parts & People
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KOI hosted a student-day event for more
than 370 local vocational school students
and their teachers before the Cavalcade
of Customs show began.
ALI will partner with Petty’s Garage to
support the Petty’s Garage Performance
Tour for its second year in 2013.
John Washbish (l.), secretary of the
University of the Aftermarket Foundation,
accepts a check for $100,000 donated to
the foundation from Steve Berman,
chairman and CEO of Dorman Products Inc.
ALI announced the
availability of the 2013
edition of its “Vehicle
Lifting Points for Frame
Engaging Lifts” guide.
Continued from page 29
Gary Martin has
been hired by
APA as its
executive vice
Gordon A. Ulsh,
66, died Feb. 1.
Ulsh spent more
than 40 years in
automotive and
industrial markets
until his retirement
in July 2010.
Parts & People March 2013 Page 31
Contact your local Kia dealer for assistance and delivery of your parts.
Simi Valley, CA
First Kia
805-306-1077 • 888-531-4785
Fax: 805-306-1085
Ontario, CA
Citrus Kia
909-390-0948 • 800-583-6975
Fax: 909-390-0982
Pomona, CA
Allstar Kia
909-664-2200 • 888-801-0768
Fax: 909-455-9016
Carson, CA
Car Pros Kia
310-221-9101 • Fax: 310-816-9811
Van Nuys, CA
Kia Sherman Oaks
818-670-7442 • Fax: 818-670-7484
Escondido, CA
North County Kia
760-432-4054 • 800-494-5337
Fax: 760-432-4081
Santa Ana, CA
The Kia Depot
714-835-8350 • 888-317-3875
Cerritos, CA
Kia of Cerritos
562-860-2424 • 800-300-8998
Fax: 562-860-1784
Ventura, CA
Kia of Ventura
805-644-2241• Fax 805-644-0517
Fontana, CA
Valley Kia of Fontana
909-350-2700 • 888-606-5743
Fax: 909-350-2741
Valencia, CA
California Superstores – Valencia Kia
661-219-0515 • Fax: 661-254-4482
Victorville, CA
Valley Hi Kia
760-955-0046 • Fax: 760-780-4337
Temecula, CA
DCH Kia of Temecula
951-491-2538 • 888-481-5450
Fax: 951-491-2589
San Diego, CA
Kearny Pearson Kia
858-560-5033 • 800-635-6669
Fax: 858-560-9648
Irvine, CA
Kia of Irvine
949-777-2300 • Fax: 949-777-2342
©2012 KIA Motors America Inc.
Kia Genuine Parts.
For genuinely satisfied owners.
Record-breaking vehicle sales in 2011 made Kia one of the fastest growing car
companies in the United States. Specifying Kia Genuine repair parts assures
you of the original fit, finish, and quality it takes to do the repairs right the first
time, every time. Keep your Kia customers satisfied by maintaining original
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and the Kia warranty.
Page 32 March 2013 Parts & People
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Carson, CA 90746
Tel. 310-884-5001
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Please Call, Fax
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Original Equipment for the Aftermarket
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