Northern California

STAUNTON, Virginia, Jan. 11, 2017 – Federated member Vaca Valley Auto Parts has announced its plans to move its headquarters to a newly renovated 30,000 sq. ft. facility in Fairfield, California. The grand opening will coincide with the company’s 43rd anniversary on May 1, 2017. “We are very...
Owner/GM Javier Vejar at Fix Auto Palo Alto is a third-generation collision repair professional and currently a board member for the California Autobody Association.
Palo Alto, Calif.—With autonomous cars driving by the shop almost every day and companies such as Tesla and Google nearby, Fix Auto Palo Alto (formerly Cavallino Collision Center) is right smack in the middle of the future of the automotive industry. Owner/GM Javier Vejar, 37, has been in the...
From left: Chuck Sulkala, NABC executive director; Kathy Mello, TGIF Body Inc.; Elizabeth Clark, NABC vice president of Industry Involvement; and Marie Peevy, chair, NABC Awards.
NORTHERN CALIFORNIA Derek Sorenson, of Firestone Tire & Service Center in Carmichael, was named Bridgestone Retail Operations/ASE Master Automobile Technician of the Year. Sorenson was one of 45 automotive professionals recently recognized at the ASE Fall Board Governors meeting. In addition to...
Rocky Carlisle, instructor for the BAR, explains new rules, procedures, and resources available for instructors and students.
Fullerton, Calif.—The California Automotive Teachers (CAT) association most recently celebrated its 50th anniversary in 2016 at its two-day fall conference at Fullerton College in Fullerton. “The conference was a great success,” said Don Schumacher, president of CAT and automotive technology...
Las Vegas—The average amount of electrical wiring in cars will nearly double, recalls will continue to be dominated by software-related issues, and OEMs will attempt to make further inroads to corner the market on vehicle data and telematics. Those are only a few items of concern highlighted by...
Campbell, Calif.—Staying ahead of the game by pursuing ongoing training and adapting to emerging technology while being a leader at ASCCA, Dave Kusa, the owner of Autotrend Diagnostics Auto Repair in Campbell, Calif., is taking his veteran shop owner experience to guide ASCCA in 2017. As the 2017...
People can make a difference. December 14th, Christmas will come early to Five deserving families. Local companies working together to help make life a little easier for those less fortunate. Each year the collision repair industry as a whole comes across cars that are “written off” by either the...
CAWA President and CEO Rodney Pierini encourages attendees to bid on auction items to benefit CAWA’s scholarship program.
Las Vegas—The CAWA annual dinner meeting, held in conjunction with Industry Week in Las Vegas, raised more than $26,000 for CAWA’S Memorial Scholarship Fund, generated from the event’s live auction and raffle. “The auto care industry is in the public interest and the public good,” CAWA President...
Roy and Johanna Doral employ two dedicated diagnostic technicians, and all techs are salaried. “Everyone works together in a collaborative environment,” he says.
San Leandro, Calif.—Potential customers at Doral’s Auto Repair often ask, “Are you expensive?” Well, that depends. “We’re not expensive, but it might be expensive to fix your car,” says Roy Doral, owner of the San Leandro, Calif., shop. The “expense” comes down to what repairs and parts are needed...
Co-Owner Manuel Garcia stands next to the many certifications his shop has earned. (Photos by Justin Abner)
San Lorenzo, Calif.—It sounds simple enough: offer good service and quality work and become a successful collision repair shop. It’s the mantra of many shops to consumers, but some shops take it to another level. George McGill’s Body Shop, in San Lorenzo, Calif., co-owned by Manuel Garcia and Luis...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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