Northern California

Washington, D.C.—The Motor & Equipment Manufacturers Association (MEMA) and the Brake Manufacturers Council (BMC) recently submitted, in May, comments to California’s Department of Toxic Substances Control (DTSC) on its formal proposed rule regarding motor vehicle brake friction materials. In...
Aaron Lofrano is one of six family members working in the third-generation collision repair business with five locations.
San Francisco—With the opening of its fifth location this spring, F. Lofrano and Son Inc. is gearing up for significant changes to the production area at its 17th Street shop, where the company’s corporate offices are as well. “Most of our production staff here will move to a new location about 10...
Owner Barry Roberts has faced many obstacles over the years at Reno Auto Body, but getting the right parts for his repairs hasn’t been one of them.
Reno, Nev.—Reno Auto Body is located not far from casino row, but Owner Barry Roberts isn’t willing to gamble when it comes to the quality of his collision repairs. “I would rather do a good job and get paid for a proper repair because that is the only way I know. When we fix a car, we do it right...
SSF CEO Thomas Beer is always looking for new ways to set up his European repair shops for on-going success. That’s why he and his team recently added a new technical training program and a division that sells tools, equipment and shop supplies.
San Francisco—In 1976, two guys named Jobs and Wozniak started Apple Computer in a little garage just down the road from SSF Imported Auto Parts in South San Francisco. As both companies celebrate 40 years, Apple has re-invented itself many times over and so has SSF to change with the times and...
NEVADA Sherwin-Williams Automotive Finishes announced its latest third quarter 2016 training schedule outlining the courses taking place from July 25 through September 26. Participants will learn to perfect their skills through a combination of classroom, digital and hands-on settings. “Color...
Sacramento – ASCCA President Dennis Montalbano testified at Joint Legislative Committee in March that Consumers should have the right to choose where they have their car repaired. The Automotive Service Council of California (ASCCA) along with other key stakeholders including automobile...
Owner Laura Munoz learned the business at PR Motorsports in Hayward and held every position there before taking over as shop owner in 2010.
Hayward, Calif.—Many shop owners dream of the day when they can run a leaner operation, with fewer employees, less drama and stress, and more control over their business. PR Motorsports in Hayward is pretty much already there. With just two people running the operation, the shop is proud to be...
Placerville 2016 Championship Point Race event May 7. Weather almost doomed the night’s event, but promoters were able to preserve and complete the race.
Get ready to wave the checkered flag—another year of racing is already in high gear in Northern California. There are racing venues to satisfy any competitive motorsports fan’s desire whether it’s road racing, drag racing, NASCAR, INDYCAR, Speedway, rally, off-road, or Enduro, there’s something for...
The Capitol Collision Center front office staff from l., Co-owners Steve and Kristy Morrow; Jeff Moore, I-CAR Platinum estimator; and Ashley Parker, receptionist, take pride in putting the customer first.
Sacramento, Calif.— Steve Morrow, co-owner of Capitol Collision Center, said the shop was originally opened in 1975 as Capitol Auto Restoration, specializing in fiberglass repair and Ford Model A restorations. Morrow began working at the shop when he was 18 years old as a shop helper, car washer,...
IRC owners Jim Olinger Sr., (center), Jim Jr., and Laurie Olinger, office manager, hold a banner from 2013 that marked 40 years in business.
Sacramento, Calif.—Jim Olinger Sr., owner of family-run IRC, formerly known as Import Repair Center, said prior to opening his shop in 1973, he primarily worked for several area dealerships, including Triumph, Land Rover, Toyota, GMC, and International Truck. “I took all of the training they...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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