Northern California

The Capitol Collision Center front office staff from l., Co-owners Steve and Kristy Morrow; Jeff Moore, I-CAR Platinum estimator; and Ashley Parker, receptionist, take pride in putting the customer first.
Sacramento, Calif.— Steve Morrow, co-owner of Capitol Collision Center, said the shop was originally opened in 1975 as Capitol Auto Restoration, specializing in fiberglass repair and Ford Model A restorations. Morrow began working at the shop when he was 18 years old as a shop helper, car washer,...
IRC owners Jim Olinger Sr., (center), Jim Jr., and Laurie Olinger, office manager, hold a banner from 2013 that marked 40 years in business.
Sacramento, Calif.—Jim Olinger Sr., owner of family-run IRC, formerly known as Import Repair Center, said prior to opening his shop in 1973, he primarily worked for several area dealerships, including Triumph, Land Rover, Toyota, GMC, and International Truck. “I took all of the training they...
Industrial Finishes & Systems Inc., a distributor of automotive paint, equipment and supplies, has acquired Sunrise Automotive Paint in Rancho Cordova. Rancho Cordova joins Industrial Finishes & Systems Inc. locations in Napa and Woodland. The Rancho Cordova location will continue at its...
North Bay elementary schools participate in the STEM Race Car Challenge educates students about the importance of science, technology, engineering and mathematics (STEM).
Sonoma, Calif. – More than 1,300 North Bay students will take part in the third annual STEM Race Car Challenge this month. This school-based event, which is a partnership with Sonoma Raceway, Kid Scoop News and Friedman’s Home Improvement, focuses on educating students about the importance of...
Owner Laura Munoz learned the business at PR Motorsports in Hayward and held every position there before taking over as shop owner in 2010.
Hayward, Calif.—Many shop owners dream of the day when they can run a leaner operation, with fewer employees, less drama and stress, and more control over their business. PR Motorsports in Hayward is pretty much already there. With just two people running the operation, the shop is proud to be...
From l., David McClune, CAA executive director; John Gallo, CalABC executive director; and Dennis Montalbano, ASCCA president, welcome association members to the 2016 Legislative Day at the State Capitol in Sacramento.
Sacramento, Calif.—Scores of representatives from the Automotive Service Council of California (ASCCA), the California Autobody Association (CAA), and the California Automotive Business Coalition (CalABC) attended their annual legislative day on April 12 at the State Capitol in Sacramento. The...
Sacramento – ASCCA President Dennis Montalbano testified at Joint Legislative Committee in March that Consumers should have the right to choose where they have their car repaired. The Automotive Service Council of California (ASCCA) along with other key stakeholders including automobile...
Placerville 2016 Championship Point Race event May 7. Weather almost doomed the night’s event, but promoters were able to preserve and complete the race.
Get ready to wave the checkered flag—another year of racing is already in high gear in Northern California. There are racing venues to satisfy any competitive motorsports fan’s desire whether it’s road racing, drag racing, NASCAR, INDYCAR, Speedway, rally, off-road, or Enduro, there’s something for...
Commercial Tire Sales in Fresno, held a customer appreciation day and trade show in April.
Wholesale distributor Commercial Tire Sales in Fresno, held a customer appreciation day and trade show April 7, to celebrate 50 years in business. More than 200 customers gathered at the Commercial Tire warehouse to enjoy entertainment, prizes, and product discounts and specials at the trade show...
John Carlson (l.), owner of Circle Automotive Service; Sheryl Khushigian, office manager; and Carlson’s son Bryan, lead technician, say customers are so happy with their work they often bring in thank-you gifts such as this homemade strawberry pie.
Clovis, Calif.—John Carlson, owner of Circle Automotive Service, said the shop has served the periodic maintenance and repair needs of Fresno County customers since 1971, when the original owner, Ed Henderson, first opened. “I worked for Ed for four years before buying the business in 1984 and...

Pages

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

Comment Here