Northern California

Ryan Tunison, owner of Autotron Service Center and ESi coach, says moving forward he will focus on training and tooling, as well as developing a deep professional network with his peers in the ASCCA to remain viable and connected.
Pleasanton, Calif.-Ryan Tunison, owner of Autotron Service Center, got his entrepreneurial start washing boats while growing up on the California Delta. “I charged $5 per 32-foot boat. The profit structure was nonexistent, but I learned way back then that I had an entrepreneurial spirit. I just...
Victor Murillo, owner of California Auto Body North, says continuing to work alongside his technicians, and investing in training to learn about the latest technology, has helped his business continue to succeed.
Sacramento, Calif.-Victor Murillo, owner of California Auto Body North, says beginning each repair with the end in mind shows an understanding of not only the collision repair process, but what’s most important to his customers.      “Every car is on a time cycle whether I like it or not,” Murillo...
Owner Adrian Radu is involved in the daily operations of Milt’s Service Garage and also owns a second location, Contra Costa Auto Repair, both of which use WinWorks Auto Shop Management Software. Radu says the ultimate key to managing the shop is hiring the right people, because he can only be one place at a time.
Vallejo, Calif.-In 2007, at 24 years old, Adrian Radu was already an ASE Master-certified technician for BMW and SMOG/ Brake & Lamp certified, but he was really just getting started. That same year, he bought his first business, Milt’s Service Garage, with his business partner, Hal Dorton....
The 27th Annual Kool April Nights draws thousands of cars from around the U.S. and Canada.
NORTHERN CALIFORNIA The 27th Annual Kool April Nights, April 16 – 24, in Redding, will offer miles of vintage cars and more events throughout the city. Held at the Redding Civic Auditorium, the nine-day event is one of the largest classic car festivals in California, drawing thousands of cars from...
Sacramento, Calif.—New-car dealers in California and across the country are hiring to fill a variety of jobs thanks to a resurgence in auto sales and a strengthening economy. New-car dealerships in the state of California directly employed 113,596 people and supported another 43,347 indirect and...
Lyle Burgess (r.), founder of Rare Parts, and his son, Danny Burgess, president, stand behind every one of the more than 18,000 parts made by the company with a lifetime warranty to the original purchaser.
Stockton, Calif.—The average age of all light vehicles on the road in the U.S. has climbed to 11.5 years, according to IHS Automotive, a global provider of critical information and insight to the automotive industry. “Vehicles are simply lasting longer and staying on the road longer than ever...
Research Triangle Park, N.C. – The Motor & Equipment Manufacturers Association (MEMA) will request an explicit exemption from warning requirements for all of the aftermarket replacement and service parts included in California’s proposed reforms of Proposition 65, the Safe Drinking Water and...
“We have to consider the end-user experience and compare ourselves to new dealers — in terms of their level of professionalism — who are increasingly doing more aftermarket repairs,” says Advance’s Charles Tyson.
Las Vegas—The aftermarket needs to know how it’s setting itself up as an industry for success, and how the OEs are thinking about competing against it, says Charles Tyson, executive vice president of Advance Auto Parts. “There’s a lot of change happening in our industry that we must be ready for,...
Owner of Solano Way Auto Repair, Ken Fritzberg Sr. (l.) and his son, Ken Jr., started using ESi training and hired a coach, brought on Kukui as its shop management software, and implemented an advertising program through Yelp and Mudlick Mail that led to 36-precent growth last year.
Concord, Calif.—Ken Fritzberg, owner of Solano Way Auto Repair, recently attended a course taught by Maylan Newton, CEO of Educational Seminars Institute (ESi), about the proper way for a shop owner to “exit” his or her business. Having owned and operated his shop for 32 years, Fritzberg paid close...
Shawn and Lisa Saidi, co-owners of Active Auto Body, say they have reached capacity at their 10,000-square-foot facility, where the number of employees has tripled since 2008.
Sunnyvale, Calif.—Shawn and Lisa Saidi, co-owners of Active Auto Body, are riding a wave of fast growth after having moved into a new facility and more than tripled their staff over the past eight years. The couple started the business in Mountain View, in a 4,000-square-foot shop with just four...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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