by Steve Sharp

Woman-owned Shattuck Auto Center balances DRP needs and customer satisfaction

Berkeley, Calif.—Founded in 1965 by Irv Waters, Shattuck Auto Center is a North Oakland and South Berkeley institution, said Owner Kathleen Waters. “Fifty years down the road we’re servicing the grandchildren of my husband’s original customers. We’re a neighborhood business that sits on the Berkeley-Oakland border. The city line actually goes between two of our buildings and right through the third building.”

Monday, September 1, 2014 - 00:11
Troy, Mich.—When it comes to TPMS there are a number of myths, mistakes, and misunderstandings among tire professionals and general repair technicians, said 31 Incorporated TPMS/Technologies Marketing Manager John Rice. “TPMS is here to stay and technicians everywhere should understand...
Monday, September 1, 2014 - 00:11
Concord, Calif.—Tec-Help Owner Doug Mueller said carmakers move to the use of CAN networks rather than a central processor has created the need for advanced diagnostic tools and training. With a CAN network there are dozens of control modules working together communicating with one another....
Monday, September 1, 2014 - 00:11
Direct sales, marketing and engineering drive NorCal manufacturer’s ingenuity Rancho Cordova, Calif.—Founded in 2009, Metalcloak designs, manufacturers, markets, and sells Jeep products direct to the consumer, said Co-Owner and Vice President of Marketing and Sales Matson Breakey. The...
Monday, September 1, 2014 - 00:11
Capitol Expressway Ford in San Jose has introduced Adam Wicklander as its new outside sales representative for wholesale parts. Parts and Service Director Jason Lakey said Wicklander’s responsibilities will include servicing the company’s fleet and national accounts “to help them...
Friday, August 1, 2014 - 00:11
Sacramento, Calif.—There are two things you absolutely need for a business: happy customers and happy employees, said Darrow Haney, owner of Sacramento Fleet Collision and Refinish. “You can’t make customers happy without happy employees — it’s that simple. To succeed...
Friday, August 1, 2014 - 00:11
Stockton, Calif.—Big Valley Ford service, parts, and collision managers agree that teamwork is why Big Valley continues to rank among the top 50 Ford Blue Diamond dealers nationally. “You have to look at the big picture — no department is andisland,” Parts Manager Mike...
Friday, August 1, 2014 - 00:11
Silveira finds gold in the odd, the old and the unusual  San Jose, Calif.—With today’s engines lasting more than 200,000 miles, the role of the local machine shop has changed drastically. Adapting to a market dominated by remanufacturers, recyclers, and crate motors, ASE Master...
Tuesday, July 1, 2014 - 00:11
Sacramento, Calif.—The most common themes in today’s business strategy is “building relationships,” Levin’s Auto Supply Owner Doug Stanley said. “In 2015, we will have been in the relationship building business for 94 years. It’s what we do and who we are....
Tuesday, July 1, 2014 - 00:11
Oakland, Calif.—Aftermarket collision parts supplier Auto Parts Xpress believes in “FUF.” “Finding, understanding, and fulfilling customer’s needs, Owner Nhat Nguyen said. “It’s what we do. We’re not salespeople, we’re advisors. Our job is to...
Tuesday, July 1, 2014 - 00:11
San Jose, Calif.—For the past 38 years Winchester Auto Parts have been a fixture in Santa Cruz and Santa Clara counties. With five retail locations and a new distribution center in San Jose, Winchester has reset its sights on delivering top quality products to installers in the two counties,...
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