by Michael Anderson

NAPA jobber diversifies inventory after relocating hub store

Castle Rock, Colo.—Jeff Pelley, owner of The Rock Parts Co., a NAPA jobber with stores in Elizabeth, Parker, and Castle Rock, said he has witnessed the import vehicle population in Douglas County steadily increase, to the point that Japanese, Korean, and European nameplates now collectively equal that of the Detroit Big Three.

So when the opportunity came to relocate his main Castle Rock NAPA store to a larger location in April, Pelley said he decided to broaden his inventory to cater to both wholesale and DIY customers and focus on import coverage.

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