Longtime Northtown Auto Clinic employees Bret Crawford and Erin Hall are now in their second year of ownership.
North Kansas City, Mo.—Before Northtown Auto Clinic founder Ed Schaeffer lost his battle with cancer in May 2017, he left a solid foundation for Service Manager Bret Crawford and Office Manager Erin Hall.
Mike and Misty Grosse say re-branding the shop has helped it become more contemporary and stand out from the competition.
Downey, Calif.—The term, “re-branding,” is a familiar one.
Owners of Gator Automotive, Karen Greenberg (pictured) and her husband, George Williams, opened their current location after evolving the business into a full-service repair facility.
Carbondale, Ill.—Karen Greenberg and her husband, George Williams, owners of Gator Automotive have brought their repair shop a long way since their modest beginnings pumping gas.
Larry Richman builds brand awareness in a market that’s ever-changing with transient home owners.
Santa Cruz, Calif.—The wheel hub of Specialized Auto keeps spinning with a knack for propelling it forward amidst market shifts and changes.
Prestige Imports Service Manager David Stribling and Porsche Cars North America Tech Live Look Program Manager Renita Whitfield show off the ODG R-7 smartglasses that technicians wear for remote assistance.
Lakewood, Colo.—Sometimes, “Big Brother” looking over your shoulder is a good thing.
CCC’s Smart Estimate uses artificial intelligence to predict repair requirements and suggest estimate lines.
Increasing vehicle complexity means shop personnel may inadvertently overlook required repair procedures that could vary from one vehicle to the next. Materials used and the repair methods recommended by each vehicle’s OEM are in constant flux.
Brian Thorpe poses on a custom motorcycle that is on consignment with Global Elite Motors, which shares space with Global Car Care.
Wenatchee, Wash.—Brian Thorpe has few illusions about what it takes to operate a full-service automotive repair shop and provide exemplary customer service.
Longtime Northtown Auto Clinic employees Bret Crawford and Erin Hall are now in their second year of ownership.
Mike and Misty Grosse say re-branding the shop has helped it become more contemporary and stand out from the competition.
Owners of Gator Automotive, Karen Greenberg (pictured) and her husband, George Williams, opened their current location after evolving the business into a full-service repair facility.
Larry Richman builds brand awareness in a market that’s ever-changing with transient home owners.
Prestige Imports Service Manager David Stribling and Porsche Cars North America Tech Live Look Program Manager Renita Whitfield show off the ODG R-7 smartglasses that technicians wear for remote assistance.
CCC’s Smart Estimate uses artificial intelligence to predict repair requirements and suggest estimate lines.
Brian Thorpe poses on a custom motorcycle that is on consignment with Global Elite Motors, which shares space with Global Car Care.
Mike and Misty Grosse say re-branding the shop has helped it become more contemporary and stand out from the competition.
Downey, Calif.—The term, “re-branding,” is a familiar one. A marketing strategy where a new name, logo, symbol, term, or a combination thereof is created for an established brand with the intention of repositioning itself in the market or developing a new, differentiated identity in the minds of...
Jack Rozint says Mitchell International data shows that shop charges for vehicle scanning remain “all over the map.”
Palm Springs, Calif.—How accessible are your collision repair order files from 20 years ago? Would one of your files from 20, 10 or even just five years ago adequately document what you did to those vehicles? Those were among the questions Roger Cada, of Accountable Estimating, posed to repairers...
Key players at the Jan. 15 planning meeting of the Automotive Industry & Education Roundtable in April were, from left, Walt Commans of ASE, Margaret Ragan of NATA, and Dave Burnett of ASA Northwest.
Portland, Ore.-Since mid-2018, a small group of industry and education professionals have been planning what has been described as a ground-breaking roundtable event that may alter how the industry markets itself to prospective students who show interest in automotive-related careers. At a planning...
Longtime Northtown Auto Clinic employees Bret Crawford and Erin Hall are now in their second year of ownership.
North Kansas City, Mo.—Before Northtown Auto Clinic founder Ed Schaeffer lost his battle with cancer in May 2017, he left a solid foundation for Service Manager Bret Crawford and Office Manager Erin Hall. Now in their second year of ownership, the duo have added some of their own ideas. “We’re...
From left: Technician Stephen Anderson, Technician Steve Cooley, Owner Lee Wilson, and Technician Tron Klingensmith. Lee’s Auto Repair recently moved into a brand new 6,025-square-foot facility featuring Challenger lifts, a Hunter Alignment and Balancer, and Factory scan tools.
Independence, Mo.—Lee Wilson’s career as a dealership technician came to an end after moving back to Missouri from Texas, 23 years ago.  “I was tired of seeing people being taken to the cleaners at the dealerships. One day, after I moved back, something told me to go for a drive. While I was out, I...
Bethesda, Md.—In a recently released report by the Auto Care Association, research defined and explored key factors influencing the buying decisions of automotive professionals who use shop tools and equipment for service and repair. Key influential factors for tools include warranty,...
Manager Christopher Hudson oversees a staff of 48 focused on OEM repair procedures.
Denver—Even before Rickenbaugh Automotive Group distributed an open letter in October committing to OEM parts and repair procedures, it had begun transitioning away from DRPs in favor of OEM certification programs, procedures, and parts. “From the beginning of 2018 to the end of the year, we...
Jack Brito says community involvement is good marketing and a “way to give back to those who have supported us for so many years.”
Canby, Ore.—Jack Brito points to a number of factors that have helped his business, Hot Rod Dreamworks Collision Repair, grow to 12 employees in recent years: customer care, online reviews, the addition of three insurance direct repair programs, and perhaps most of all, community involvement. For...
 
 

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.