North Kansas City, Mo.—Before Northtown Auto Clinic founder Ed Schaeffer lost his battle with cancer in May 2017, he left a solid foundation for Service Manager Bret Crawford and Office Manager Erin Hall.
Downey, Calif.—The term, “re-branding,” is a familiar one. A marketing strategy where a new name, logo, symbol, term, or a combination thereof is created for an established brand with the intention of repositioning itself in the market or developing a new, differentiated identity in the minds of...
Palm Springs, Calif.—How accessible are your collision repair order files from 20 years ago? Would one of your files from 20, 10 or even just five years ago adequately document what you did to those vehicles?
Those were among the questions Roger Cada, of Accountable Estimating, posed to repairers...
Portland, Ore.-Since mid-2018, a small group of industry and education professionals have been planning what has been described as a ground-breaking roundtable event that may alter how the industry markets itself to prospective students who show interest in automotive-related careers. At a planning...
North Kansas City, Mo.—Before Northtown Auto Clinic founder Ed Schaeffer lost his battle with cancer in May 2017, he left a solid foundation for Service Manager Bret Crawford and Office Manager Erin Hall. Now in their second year of ownership, the duo have added some of their own ideas.
“We’re...
Independence, Mo.—Lee Wilson’s career as a dealership technician came to an end after moving back to Missouri from Texas, 23 years ago.
“I was tired of seeing people being taken to the cleaners at the dealerships. One day, after I moved back, something told me to go for a drive. While I was out, I...
Bethesda, Md.—In a recently released report by the Auto Care Association, research defined and explored key factors influencing the buying decisions of automotive professionals who use shop tools and equipment for service and repair.
Key influential factors for tools include warranty,...
Denver—Even before Rickenbaugh Automotive Group distributed an open letter in October committing to OEM parts and repair procedures, it had begun transitioning away from DRPs in favor of OEM certification programs, procedures, and parts.
“From the beginning of 2018 to the end of the year, we...
Canby, Ore.—Jack Brito points to a number of factors that have helped his business, Hot Rod Dreamworks Collision Repair, grow to 12 employees in recent years: customer care, online reviews, the addition of three insurance direct repair programs, and perhaps most of all, community involvement.
For...
Parts & People
Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.