From left: The staff at family-owned Tokyo Automotive repair includes Tatsu Tsuchida, vice president of operations, Jasper Taunt, service writer, Aki Tsuchida, president and co-founder, Kimi Tsuchida, Tatsu’s mother and bookkeeper, and Arturo Dieguez, technician.
Marketing pumps up car counts, ARO
Placentia, Calif.— Akio “Aki” Tsuchida, president and co-founder of Tokyo Automotive Repair, with locations in Buena Park and Placentia, is the epitome of the American Dream, said his son.
Steve Finzel became a NAPA AutoCare Center in 2006. “NAPA is the best shop affiliation program in the business by far,” he says.
Terre Haute shop stays ahead of competition by not falling behind in training
Terre Haute, Ind.—In a smaller market area, Steve Finzel, owner of Finzel’s Mastertech, has been able to maintain a prosperous shop by doing just a few simple things.
James Barlow (left), parts manager at BMW Northwest, and Troy Olason, business development manager for Advantage Parts Solutions, work closely together to create high quality customer service for collision repair shops.
Establishing the parts connection
Seattle, Wash.—Advantage Parts Solutions is not the typical OEM wholesale parts program with hub and delivery operations, but its success is measured in how its clients “recognize our comprehensive approach and value the information we provide,” s
Michael Bott of Torchio’s Auto Repair prioritizes maintenance and repairs with each customer.
Keeping the rubber on the road
Oakland, Calif.—Torchio’s Auto Repair was established in 1924 when they repaired Cadillac Phaetons, Chevrolet Superiors and Chrysler Imperials, just to name a few.
From left are Ethan Rose, sales; Craig Dawes, sales; Robert Rasor, sales; Co-owner/bookkeeper Scott Rose; Mike Brown, sales; Co-owner Keith Rose, and Dennis Conner, sales.
Rose Motor Supply beats back chain store competition with custom service
Hutchinson, Kan.—After almost a century of serving the community, Rose Motor Supply has built a reputation as the go-to place when one needs a little more assistance or a hard-to-find part than a chain auto parts store provides, Keith Rose said.
Gary Rice (left), service manager, and Corey Swift, owner, met for the first time in 1997 over the phone when Rice was still working at O’Reilly’s Auto Parts (then Checkers). That call laid the foundation for a partnership that is going 20 years strong.
Partners for the long haul
Littleton, Colo.–It wasn’t necessarily Corey Swift’s plan to partner with O’Reilly’s Auto Parts when he started his shop in a two-bay garage in 1997. In fact, the only thing on his mind at that time was making his first rent payment.
Increased vehicle complexity and OEMs’ drive to retain customers are why OEM networks are increasingly popular, says BASF’s Jeff Wildman.
The increasing influence of OEMs on collision repair
Now built with lightweight, high-strength materials and advanced driver assistance systems (ADAS) electronics, today’s vehicles are too complex for what used to be simple repairs.
From left: The staff at family-owned Tokyo Automotive repair includes Tatsu Tsuchida, vice president of operations, Jasper Taunt, service writer, Aki Tsuchida, president and co-founder, Kimi Tsuchida, Tatsu’s mother and bookkeeper, and Arturo Dieguez, technician.
Steve Finzel became a NAPA AutoCare Center in 2006. “NAPA is the best shop affiliation program in the business by far,” he says.
James Barlow (left), parts manager at BMW Northwest, and Troy Olason, business development manager for Advantage Parts Solutions, work closely together to create high quality customer service for collision repair shops.
Michael Bott of Torchio’s Auto Repair prioritizes maintenance and repairs with each customer.
From left are Ethan Rose, sales; Craig Dawes, sales; Robert Rasor, sales; Co-owner/bookkeeper Scott Rose; Mike Brown, sales; Co-owner Keith Rose, and Dennis Conner, sales.
Gary Rice (left), service manager, and Corey Swift, owner, met for the first time in 1997 over the phone when Rice was still working at O’Reilly’s Auto Parts (then Checkers). That call laid the foundation for a partnership that is going 20 years strong.
Increased vehicle complexity and OEMs’ drive to retain customers are why OEM networks are increasingly popular, says BASF’s Jeff Wildman.
Increased vehicle complexity and OEMs’ drive to retain customers are why OEM networks are increasingly popular, says BASF’s Jeff Wildman.

The increasing influence of OEMs on collision repair

Now built with lightweight, high-strength materials and advanced driver assistance systems (ADAS) electronics, today’s vehicles are too complex for what used to be simple repairs. That change means a need for additional training and adherence to OEM repair procedures, and it is behind the push for...
From left are Ethan Rose, sales; Craig Dawes, sales; Robert Rasor, sales; Co-owner/bookkeeper Scott Rose; Mike Brown, sales; Co-owner Keith Rose, and Dennis Conner, sales.

Rose Motor Supply beats back chain store competition with custom service

Hutchinson, Kan.—After almost a century of serving the community, Rose Motor Supply has built a reputation as the go-to place when one needs a little more assistance or a hard-to-find part than a chain auto parts store provides, Keith Rose said. “With us being outside a metro area, there is a large...
Michael Bott of Torchio’s Auto Repair prioritizes maintenance and repairs with each customer.

Keeping the rubber on the road

Oakland, Calif.—Torchio’s Auto Repair was established in 1924 when they repaired Cadillac Phaetons, Chevrolet Superiors and Chrysler Imperials, just to name a few. Now they work primarily on Asian and domestic vehicles with third- and second-generation customers who write glowing reviews for the...
James Barlow (left), parts manager at BMW Northwest, and Troy Olason, business development manager for Advantage Parts Solutions, work closely together to create high quality customer service for collision repair shops.

Establishing the parts connection

Seattle, Wash.—Advantage Parts Solutions is not the typical OEM wholesale parts program with hub and delivery operations, but its success is measured in how its clients “recognize our comprehensive approach and value the information we provide,” said Troy Olason, business development manager for...
The 2019 Ford F-150 Raptor provides improved off-road capabilities.

Auto Notes - July 2018

New Audi. The all-new 2019 Audi Q8 SUV had its world debut in Shenzhen, China, June 6. It features new exterior and interior design cues, an all-new MM1 touch response display (including haptic and acoustic feedback), a Bang & Olufsen 3D Advanced Sound System, comes standard with an adaptive...
From left: The staff at family-owned Tokyo Automotive repair includes Tatsu Tsuchida, vice president of operations, Jasper Taunt, service writer, Aki Tsuchida, president and co-founder, Kimi Tsuchida, Tatsu’s mother and bookkeeper, and Arturo Dieguez, technician.

Marketing pumps up car counts, ARO

Placentia, Calif.— Akio “Aki” Tsuchida, president and co-founder of Tokyo Automotive Repair, with locations in Buena Park and Placentia, is the epitome of the American Dream, said his son. “Dad’s been working on Toyotas since high school where he attended Jidosha Seibikunrensha (which literally...
Kurt Hammond, west region director of sales, discussed Sherwin-Williams value-added services.

Value-added services drive differentiation in market for Sherwin-Williams

Lakewood, Colo.—Working in a city like Denver that is experiencing boom-style growth is great for reaching sales and profitability goals, says Kurt Hammond, but he also advocates keeping processes top of mind, even during an economic swell. “Right now, all of our customers’ shops are busy,” said...
Steve Finzel became a NAPA AutoCare Center in 2006. “NAPA is the best shop affiliation program in the business by far,” he says.

Terre Haute shop stays ahead of competition by not falling behind in training

Terre Haute, Ind.—In a smaller market area, Steve Finzel, owner of Finzel’s Mastertech, has been able to maintain a prosperous shop by doing just a few simple things. “I think what has made the shop successful is being able to stay one step ahead of the competition, which includes dealerships,...
 
 

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.

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