JASPER® and Elite Announce Partnership to Offer More Training; Help Shop Owners Become More Successful

Jasper Engines & Transmissions, the nation’s leading remanufacturer of drivetrain components, and Elite, an industry leading shop management training and coaching company, have partnered to provide shop owners with ethics-based sales, marketing, recruiting and shop management training to help them build more successful auto repair businesses.

Over the last few years JASPER has sponsored several of Elite’s High Impact sales seminars, and more recently, Elite’s Online High Impact and Online Phone Skills Training courses. Both companies received such great feedback from these courses that they decided becoming partners, and collaborating on more courses to help shop owners in 2019 and onward, was the right decision for JASPER®, Elite, and the industry.

Some of the upcoming courses the companies are planning will be available exclusively to JASPER customers, and JASPER customers will receive special pricing on JASPER sponsored Elite training that’s available to shop owners everywhere. The objectives of all Elite/JASPER courses will be to make quality training more accessible to shop owners, to deliver great value, and because the companies have a shared mission to elevate the perception of our industry, all training will be principle-centered and rooted in ethics.

“Bob Cooper and I have been collaborating for many years, and this partnership is a culmination of that,” says Joe McDonald, Vice President of Sales for JASPER. “Elite has been an industry leader in bringing shop owners across the country to a high level of expertise in their business acumen.”

“As we continue to help support the Aftermarket with not only Drivetrain products, but world-class training, it only makes sense to join one of the best in our Industry,” added McDonald.  “Jasper Engines and Transmissions and Elite will be announcing several training opportunities that will allow our customer base to benefit greatly in 2019.”

“We’re always looking for new ways to help shop owners reach their goals and become more successful, so couldn’t be more excited to have the opportunity to help more JASPER customers, and shop owners everywhere, through this partnership,” says Bob Cooper, founder and President of Elite. “We’re also honored to partner with a company that so closely shares our principles, and are grateful to know that any Elite customer who is exposed to JASPER through this partnership and reaches out to them, will be taken care of by a company that will always have their best interest in mind.”



Founded in 1942, Jasper Engines and Transmissions, a 100% Associate Owned company, remanufactures gas and diesel engines, transmissions, differentials, fuel and air components, sterndrives, outboard lower units and outboard powerheads. The company has five production facilities, two distribution centers and 47 nationwide branch locations, allowing them to deliver products quickly and efficiently.

Progressive programs of research and new product development enable them to provide their customers with quality value-oriented products second to none. JASPER operates on a philosophy of continuous improvement in safety, quality, productivity, customer service and the reduction of waste. JASPER’s mission statement is simple: “Do It Right… And Have Fun!”


About Elite

Elite was founded in 1990 with two primary goals in mind: To help shop owners build more profitable, successful businesses, and to give back to an industry we love. Elite’s services help shops identify business challenges, and improve in the areas of sales, marketing, employee management, recruiting and all facets of shop management so that they may reach their full potential.

Elite hires only coaches and trainers with extraordinary track records of success, who share these goals and have the same passion for making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.