Education

There are many advantages to having your technicians on a performance-based pay program (flat rate, bonuses based on productivity, etc.), rather than a fixed hourly rate. Unfortunately, many shop owners are afraid to take the leap and convert to these performance-based programs. Although there are...
Edwards, Mo.—The Automotive Communications Council (ACC) will produce a free webinar, July 13, 2 p.m. EST, focused on critical topics related to marketing analytics. The session, called “The Data Rush, Mining Gold from Mountains of Marketing Data,” will present insights into using metrics to...
Take advantage of the comprehensive training courses available to you and your team.  Download the schedule PDF by clicking on the link below. For class information, please call the class contact listed.  To register for a class, please call the NAPA Training Service Center at 800-292-6428. All...
Take advantage of the comprehensive training courses available to you and your team.  Download the schedule PDF by clicking on the link below. For class information, please call the class contact listed.  To register for a class, please call the NAPA Training Service Center at 800-292-6428. All...
We all know it’s getting harder and harder to find good techs, but finding them is only the beginning. Once found, you need to interview them like a seasoned pro. Here are four interviewing tips we share with our Elite Coaching clients: No. 1. Impress the applicant with your professionalism. When...
Mark Willis (l.) and Doug Hardy are two instructors with Specialty Products Co. in Longmont, who teach basic and advanced alignment training classes. SPC changed its alignment training format in January to better reflect current industry standards.
Longmont, Colo.—Specialty Products Co. (SPC) started the new year with the decision to revamp its in-house basic and advanced alignment training classes. The Longmont-based company, which has been supplying alignment and suspension-related parts and tools to companies worldwide since the mid-1980s...
Julie Marasco and her children, Rudy (l.) and Luke. The students in blue are Ashley Shoben, Tim Shoben, and Dale Williams. The program benefits not only the recipients, but students working on the vehicles.
Oak Creek, Wis. —The National Auto Body Council has announced that technical schools nationwide are enrolled in its ‘Recycled Rides for Schools’ program, enabling a new generation of collision repair professionals to learn their craft as well as the importance and impact of giving back to their...
If you are looking drive up your car counts, investing in the right marketing strategies and advertising programs are a good place to start. Yet far too many shop owners fail to go back to the basics. With this article I’d like to share some ideas for how you can increase your car counts in quick...
If you are in business long enough the time will come when you’ll need to let someone go, so my goal with this article is to help you through the process. The most common reason shop owners are reluctant to fire someone is they feel the employee is either irreplaceable, or it will take a long time...
This March, I will be presenting an all-new marketing course at VISION, and in creating the content I couldn’t help but think of a radio ad that I developed three years ago that’s proven to be one of the most powerful ways of bringing in ideal customers. Here’s the story. We all know how tough it...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.