Education

Julie Marasco and her children, Rudy (l.) and Luke. The students in blue are Ashley Shoben, Tim Shoben, and Dale Williams. The program benefits not only the recipients, but students working on the vehicles.
Oak Creek, Wis. —The National Auto Body Council has announced that technical schools nationwide are enrolled in its ‘Recycled Rides for Schools’ program, enabling a new generation of collision repair professionals to learn their craft as well as the importance and impact of giving back to their...
If you are looking drive up your car counts, investing in the right marketing strategies and advertising programs are a good place to start. Yet far too many shop owners fail to go back to the basics. With this article I’d like to share some ideas for how you can increase your car counts in quick...
If you are in business long enough the time will come when you’ll need to let someone go, so my goal with this article is to help you through the process. The most common reason shop owners are reluctant to fire someone is they feel the employee is either irreplaceable, or it will take a long time...
This March, I will be presenting an all-new marketing course at VISION, and in creating the content I couldn’t help but think of a radio ad that I developed three years ago that’s proven to be one of the most powerful ways of bringing in ideal customers. Here’s the story. We all know how tough it...
Also new to the curriculum are four-hour evening workshops available through any Garage Gurus training center.
Southfield, Mich.—Garage Gurus, Federal-Mogul Motorparts’ comprehensive technical education platform for motor vehicle service professionals, are now offering an expanded curriculum, additional training center locations, attractive technician incentives and several other program enhancements....
Leesburg, Va.—Automotive Youth Educational Systems (AYES) recently announced the officers for its 2016 board of directors. Charles Klasman, marketing and communications manager for the STEP Program, BMW, Woodcliff Lake, N.J., will serve as chair; Dave Zellers, vice president, Service and Parts...
Diamond Bar, Calif.—The Specialty Equipment Market Association (SEMA) is now accepting applications for the 2016 SEMA Memorial Scholarship Fund for students preparing for careers in the auto or auto parts industries. The SEMA Memorial Scholarship program offers financial assistance of up to $5,000...
From l., are Greg Gaulin, ASE board chairman; Abdul Ibrahim, Technician of the Future; Ben Johnson, director of product management for Mitchell 1; and Tim Zilke, ASE president and CEO.
Mitchell 1 and ASE present 2015 Technician of the Future Award Poway, Calif—Abdallah (Abdul) Ibrahim of Wiggins, Colo., was named the Mitchell 1/ Automotive Service Excellence (ASE) Technician of the Future as part of the 2015 ASE Fall Board of Governors Meeting and Annual Technician Awards, held...
“Five Days to Victory” helped inspectors and inspection companies complete most of the steps required to achieve lift inspector certification in five days instead of the five months or longer.
Cortland, N.Y.—Nearly 100 people worked toward Automotive Lift Institute (ALI) Lift Inspector Certification during the “Five Days to Victory” event held on the Cheyenne Campus of the College of Southern Nevada in Las Vegas, Nov. 1-5, 2015. The event, sponsored by ALI member manufacturers Challenger...
You don’t have to be in the auto repair business long before a customer asks you if they can supply their own parts. Although there is no one technique that will work in every case, here’s one approach you may want to consider. First of all, you’ll need to bear in mind that a customer is making...

Pages

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.