Yukon Gear & Axle And Driven Public Relations Strategically Partner To Increase Brand Exposure In The Aftermarket, Off-Road, Motorsports Industries

DRIVEN PR Chosen to Elevate Yukon Brand as Company Launches New Products

TEMECULA, Calif. (Dec. 1, 2016) – DRIVEN Public Relations, an international public relations and creative marketing agency, has announced it has been retained by Yukon Gear & Axle, a brand of RANDYS Worldwide and the performance off-road and racing industry’s leading aftermarket provider of key differential parts and accessories. Yukon Gear & Axle is widely recognized in the off-road and motorsports communities for delivering the very best in hardcore performance products and is launching several new products to close out 2016 and have a strong brand presence for 2017. Through a partnership with DRIVEN Public Relations, the Yukon brand is expected to continue to grow and be the leading brand of aftermarket performance parts.

“DRIVEN specializes in automotive and lifestyle markets, with a strong history of automotive aftermarket experience, and it’s through our expertise and success in taking dozens of brands to another level of recognition that we know we can help push Yukon towards its goals as we end 2016 and enter a new year,” said Mike Caudill, President of DRIVEN Public Relations. “We are thrilled to be the newest extension of their team and can’t wait to help publicize this brand for the amazing products they have developed.”

Yukon Gear & Axle makes it their mission to build quality parts that exceed expectation and are built to last through the most aggressive adventures and journeys, both off-road, on the street, or at the track. Yukon puts all products through rigorous testing and intense quality inspection to ensure only the best products land on their customer’s vehicles. With the recent launch of their all-new Hardcore Performance Driveshaft, Yukon is set to be the leader in performance products for years to come.

“With the launch of our new products, we knew we were entering a realm of brand expansion and growth and felt we were ready for a partner to help take us to that next level. This was the perfect time to bring DRIVEN into the mix and become part of our team as we move into the new year and begin tackling our sales and brand goals,” said Neal Hollingsworth, marketing director for RANDYS Worldwide. “We’re excited to have them on board and look forward to where this partnership takes us!”

About DRIVEN Public Relations
DRIVEN Public Relations is a Southern California based communications and marketing agency with its headquarters in Orange County (Costa Mesa) and satellite offices in Temecula, Calif., Phoenix, and New York. DRIVEN delivers high-impact and targeted media campaigns for the automotive, motorcycle, fashion, spirits, health & fitness, healthcare, technology and green/sustainability industries. DRIVEN’s core competencies include brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches. For more information, visit www.drivenpublicrelations.com. Follow them on Facebook at www.Facebook.com/DRIVENPR, on Twitter @driven_PR and on Instagram @driven_PR.

About RANDYS Worldwide
Established in 1982 and based in Everett, Washington, RANDYS Worldwide is the largest distributor of aftermarket differential and performance parts for the general automotive, motorsports and off-road enthusiast. With a variety of products for cars, SUVs and light duty trucks, RANDYS core business is focused on the distribution and manufacturing of these parts through three major company channels: RANDYS Worldwide, Yukon Gear & Axle®, and USA Standard Gear®. RANDYS also has the industry’s only fully integrated differential search portal (DiffWizard) that provides consumers with direct results on their specific differential need. To learn more about RANDYS Worldwide, please visit their website at www.randyswordwide.com.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.