Bosch Aftermarket NA announces continuation of the Giving Track program for the third consecutive year
BROADVIEW, Ill. – Bosch Automotive Aftermarket North America has announced it will continue its Giving Track motorsports charitable contribution program for the 2017 Monster Energy NASCAR Cup Series™ season. Established in 2015, Bosch Giving Track provides charitable contributions to deserving organizations that are important to the motorsports community.
Through the Giving Track program, Bosch will contribute $1,000 to a team-specified charity each time one of its sponsored drivers scores a 2017 Monster Energy NASCAR Cup Series victory. Winning teams from Hendrick Motorsports, Joe Gibbs Racing, Richard Childress Racing and Team Penske are eligible to earn contributions for their selected charities.
“The NASCAR community extends beyond the garage bays, pit row and even victory lane. It’s a series that takes great pride in support from their fan base, and in returning that support to fans at the same time,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket NA. “Through Giving Track, Bosch upholds our core philanthropic values to lend our hand to the NASCAR community and contribute to team charitable efforts.”
In 2016, contributions from Bosch Giving Track reached many deserving organizations, providing a total of $30,000 to further their missions to benefit those in need, creating a positive impact in the motorsports community. As the top contribution earner last season, Jimmie Johnson secured funds to support his charity of choice, Together We Feed, an organization focused on feeding and caring for children living in poverty.
Bosch involvement in motorsports dates back to the early 1900’s, and it has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when NASCAR made the move from carbureted engines to more efficient fuel injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. In 2016, Bosch renewed its relationship with NASCAR and expanded its marketing rights to include fuel injectors and fuel pumps.
The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac–tured in-house. More than 18,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 17,000 workshops. In addition, AA is responsible for more than 1,000 “AutoCrew” partners.
Additional information can be accessed at www.bosch-automotive.com.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 390,000 associates worldwide (as of December 31, 2016). According to preliminary figures, the company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to create solutions for a connected life, and to improve quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs 59,000 associates in research and development.
Additional information is available online at www.bosch.com, www.iot.bosch.com,
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