Bosch continues ‘Giving Track’ contribution program

Broadview, Ill. – Bosch Automotive Aftermarket North America has announced it will continue the motorsport charitable contribution program it established in 2015. Through the “Giving Track” program, Bosch will contribute $1,000 to a team-specified charity each time one of its sponsored teams scores a 2016 NASCAR® Sprint Cup Series™ victory.

Winning teams from Hendrick Motorsports, Joe Gibbs Racing, Team Penske and Richard Childress Racing are eligible to earn contributions for their selected charities.

So far this season, Bosch has contributed $4,000 to sponsored team charities: $2,000 to the Denny Hamlin Foundation following his back-to-back wins for Joe Gibbs Racing in the Sprint Unlimited and the Daytona 500; $1,000 to the Hendrick Marrow Program following Jimmie Johnson’s win at the Folds of Honor Quiktrip 500; and $1,000 to the Checkered Flag Foundation for Brad Keselowski’s victory for Team Penske in Sunday’s Kobalt 400.

 “Bosch contributed $31,000 to sponsored teams’ charities in 2015. With 92 percent of Bosch held by the philanthropic Robert Bosch Foundation, the “Giving Track” program aligns well with our core values,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket North America.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.