Formula DRIFT Announces Partnership With App Developer Hopscotch

Long Beach, Calif. - March 30, 2017– Formula DRIFT has announced the launch of a new app available now for iOS and to come on Android devices.  The app will be an all-in-one hub for Formula DRIFT.

“We are excited to introduce this brand new mobile app that will include everything an FD fan would need right in their pocket,” said Ryan Sage, Vice-President and Co-Founder of Formula DRIFT.  “The app will also provide easy ways to earn free stuff for, just being a fan!”

The mobile app will contain information from the Formula DRIFT website including FD news, stats, driver roster, standings, a social media hub in an easy to use, all-inclusive application.

Additional features include:

-        Live scoring alerts and stats
-        Exclusive Formula DRIFT content
-        Breaking news alerts
-        Ability to purchase tickets
-        Geo-fencing to support on-site programs for sponsors
-        The new Formula DRIFT fan rewards program

“Formula DRIFT has an incredibly passionate, young fan base, and we are excited to deliver a new and better way for Formula Drift to engage those fans,” said Laurence Sotsky, founder and CEO, Hopscotch. “Their new app will not only help activate their fans and sponsors directly on their mobile devices, it will also transform their fan’s race day experience.”

The Formula DRIFT app can be downloaded now in the App Store for iOS devices.

For more information visit, www.formulad.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift, Twitter @FormulaDrift, and Snapchat - formula_drift. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

For more information contact:
John Pangilinan
213.802.0863
john@theidagency.com

ABOUT FORMULA DRIFT
Entering its fourteenth season, Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. Formula DRIFT is featured on CBS Sports in the US and distributed globally by IMG Media, reaching over 400M households.  CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.  Formula DRIFT has the most viewed live stream in the world, catering to over 1.5M fans annually. For a competition schedule and ticket information, visit: www.formuladrift.com.
 

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