Formula DRIFT Signs NOS Energy Drink as Official Energy Drink

Long Beach, Calif. – January 26, 2017– The Black Magic Formula DRIFT Pro Championship presented by BlackVue announces a multi-year agreement with NOS Energy Drink as the “Official Energy Drink” of the Series.

"We are excited to welcome the NOS brand to the Formula DRIFT family,” said Ryan Sage, Vice-President of Formula DRIFT.  “We see this sponsorship as a great fit and we are enthusiastic about the opportunities for both parties in the future.”

NOS’ sponsorship of the Series will begin with the 2017 season and will continue for multiple years.  NOS Energy Drink is also the title sponsor for 3-time and current Formula DRIFT champion, Chris Forsberg.  The sponsorship will include NOS branding, activation, and more beginning at Round 1: Streets of Long Beach in April 2017.

“When it comes to brute speed, smoke and lock-to-lock counter steer showmanship, there is no other form of motorsport on Earth like Formula DRIFT,” said Lauren Albano, Senior Brand Manager of NOS Energy Drink.  “And NOS Energy Drink has been there right from the beginning. Just like the sport itself, NOS Energy Drink was born out of brute horsepower, fierce competition and a pedal to the metal desire to win, and we proved this in 2016 when Chris Forsberg – the very first athlete to ever join the NOS Energy Drink family – powered to his third Formula DRIFT championship. A decade in the making, it doesn’t get any more competition proven than NOS Energy Drink, Chris Forsberg and Formula DRIFT. We are proud to be partnering once again with FD as the Official Energy Drink of Formula DRIFT. Looking forward to the 2017 season!”

 
ABOUT FORMULA DRIFT
Entering its fourteenth season, Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. Formula DRIFT is featured on CBS Sports in the US and distributed globally by IMG Media, reaching over 400M households. Formula DRIFT has the most viewed live stream in the world, catering to over 1.5M fans annually. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT NOS
Based in Corona, California, NOS is part of the Monster Energy Company, acquired from The Coca-Cola Company in 2015.  Launched in 2005, NOS Energy Drink fuels performance by providing high performance energy and enhanced mental focus you need to stay ahead of the pack.  Whether on the track, tuning a favorite car in the garage, or conquering your day, NOS delivers a kick.  Rooted in auto-culture, NOS is a proud partner of Kyle Busch, Brian Deegan and Chris Forsberg.  High Performance Energy. High Performance Athletes. For more information, visit www.drinknos.com or www.facebook.com/NOSEnergyDrink.

 

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