Motorsports

STAUNTON, Virginia – Feb. 5, 2019 – One of the most successful partnerships in racing, Federated Auto Parts and Ken Schrader, will celebrate 20 years together in 2019 as Federated has renewed its sponsorship of Ken Schrader Racing for the upcoming season. “We could not be more honored to celebrate...
LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., an affiliate of leading global automotive supplier DENSO Corp., will serve as the lead sponsor of Pro Stock Motorcycle racers Angie and Matt Smith in the 2019 NHRA Mello Yello Drag Racing Series. The move builds on DENSO’s support for...
SONOMA, Calif. (Jan. 30, 2019) – Long-time Sonoma Raceway sponsor Big O Tires returns as the presenting sponsor of the raceway’s 2019 season, as the wine country facility celebrates 50 years of racing in the Sonoma Valley. In addition to entitling the Big O Tires Racing Season, the company also...
Doug Yates (l), of Roush Yates Engines accepts the MAHLE Engine Builder of the Year Award for the Monster Energy NASCAR® Cup Series and for the NASCAR® Xfinity® Series from Ted Hughes (r), Manager – Marketing, MAHLE Aftermarket.
Farmington Hills, Michigan, January 2, 2019 – MAHLE Aftermarket Inc. announced the 2018 MAHLE Engine Builders of the Year for the Monster Energy NASCAR® Cup Series and Xfinity® Series. The MAHLE Engine Builder of the Year award is presented to the top engine builder in these NASCAR® series who...
December 2018 – LIQUI MOLY USA is pleased to announce sponsorship of Stevens-Miller Racing (SMR) for the 2019 TA2 season. The agreement is for LIQUI MOLY branding of one team car as well as one of the SMR team transporters. SMR will use LIQUI MOLY lubricants and additives exclusively in their TA2...
SUPERIOR, Wis. (Dec. 7, 2018) – AMSOIL INC. is expanding its off-road racing program in 2019 to include open desert racing. Veteran off-road racer Brad Lovell will compete in both SCORE and Best in the Desert in a new Spec Trophy Truck adorned in AMSOIL livery. Lovell joined Team AMSOIL in 2005 as...
Affalterbach – At its debut four years ago, the AMG GT confidently sought out competition on the world-wide sports car scene - and conquered a large part of the market. For model year 2020, the top athlete from Affalterbach now comes to the starting line honed even further, and with the new limited...
NHRAJ.R. Todd drove his DHL Toyota Camry Funny Car to his sixth victory of the season at the Auto Club NHRA Finals to capture his first Funny Car world championship in Pomona on Sunday. The title is the second for a Camry Funny Car driver in the last four years and the third since 2008. "The DHL...
Following the Final round at Irwindale Speedway where a number of championship titles were decided, Formula DRIFT relocated to Las Vegas for SEMA 2018 last week. During its annual press conference, Formula DRIFT president Jim Liaw was able to reflect on a very successful season and look forward to...
PLANO, Texas (November 7, 2018) – Press Power. Start something bigger. The 2019 Toyota Mirai’s new marketing campaign, “Real Power”, illustrates the power of hydrogen fuel cell technology to change the world. The vehicle’s POWER button takes center stage, supported by joyful, optimistic imagery, to...

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Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.