The keynote speaker was Larry Linne, the local Colorado author who wrote the bestselling book, “Make the Noise Go Away.”  (Photo by Rob Merwin)ASA-CO Chairman Brad Pellman (right) presents Lifetime Achievement awards to Stan Elmore (center) of Stan’s Auto and Randy Pickering of Pickering’s Auto Service.ASA Colorado honored Matthew Shaffer from Advance (left) Tony Ralston of NAPA for their platinum-level sponsorship.David VanderVeer (left), of Scott’s Automotive, discusses BG Products with Rob Nunez, of Kenz & Leslie.            Chris Chesney (center), senior director of customer training at Advance Auto Parts-CARQUEST Technical Institute, visits with ConsuLab’s Jeff Curtis (left) and Tim Dwyer at their booth.From left: Steve Rutledge and Pat Schnaidt, of Performance Tune Auto Repair, learn about Shop-Ware’s managment system from representative Monique Mondragon.ASA-CO Collision President Dan Stander (left) and ASA Vice President Tony Molla promote the 2019 ASA Giveaway to assist scholarship funding.ASA-CO Executive Director Julie Massaro said the Summit reached new heights with a combined attendee-vendor attendance of 490.

ASA-CO breaks attendance records at annual Summit

Summit attendance and vendors click in at 450, 100 more than 2018

Denver—ASA-CO hosted its annual Summit, Jan. 25-26, at Lincoln Tech, featuring a lineup of new speakers, topics, and prize giveaways to support the ASA-CO Scholarship Opportunity fund. It also featured its first owners and managers’ leadership conference at Top Golf in Centennial.

More than 21 classes were offered, with dedicated learning tracks for technicians, service advisors, managers and owners, taught by industry-leading trainers throughout the two-day event, including a new ADAS recalibration and repair training course.

“We are delighted at the turnout and the support we’ve received from our members and supporting vendors this year,” Julie Massaro, ASA Colorado’s executive director, told Auto Inc. “It takes a lot of effort from the ASA-CO team to put together this growing training event, and I can’t thank our board, staff and members enough for their tireless efforts in creating this record-setting Summit.”

Brad Pellman, ASA Colorado’s chairman, added, “It is our goal to tie the industry together from the student level to the master technician with training and leadership experiences that will not only improve their technical knowledge, but advance their business management skills as well.

“Offering the access to supporting sponsors of ASA is crucial to both their success and ASA-CO’s success in this increasingly complex industry.”

Pellman told Auto Inc he thanked the association’s “valued sponsors” for their support of ASA Colorado and the ASA Colorado Summit. “Without their commitment to the automotive professionals in our region and financial support, we could not offer this fantastic training event and ongoing training throughout the year.

“It’s all part of building our automotive community through networking and community activities that elevate the level of professionalism and ensure success.”

Lincoln Tech’s state-of-the-art 60-bay, 20-classroom facility served as the venue, which offered attendees hands-on learning opportunities and the opportunity to network and recruit young talent, as well as speak with event exhibitors and sponsors. It was the third year the event has been held at the school.


TopGolf in Centennial           

Also new this year was the addition of the Leadership conference at TopGolf in Centennial on Jan. 25. The keynote speaker was Larry Linne, the local Colorado author who wrote the bestselling book, “Make the Noise Go Away,” sponsored by ATI, which talks about the power of having an effective second-in-command. He also kicked off The Summit as its keynote speaker on Saturday.

NAPA Auto Parts sponsored the closing party event at Unser Karting on Jan. 26, which featured free food and racing, two bar tickets, pool tables and mini bowling.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.