ASA-CO breaks attendance records at annual Summit
Denver—ASA-CO hosted its annual Summit, Jan. 25-26, at Lincoln Tech, featuring a lineup of new speakers, topics, and prize giveaways to support the ASA-CO Scholarship Opportunity fund. It also featured its first owners and managers’ leadership conference at Top Golf in Centennial.
More than 21 classes were offered, with dedicated learning tracks for technicians, service advisors, managers and owners, taught by industry-leading trainers throughout the two-day event, including a new ADAS recalibration and repair training course.
“We are delighted at the turnout and the support we’ve received from our members and supporting vendors this year,” Julie Massaro, ASA Colorado’s executive director, told Auto Inc. “It takes a lot of effort from the ASA-CO team to put together this growing training event, and I can’t thank our board, staff and members enough for their tireless efforts in creating this record-setting Summit.”
Brad Pellman, ASA Colorado’s chairman, added, “It is our goal to tie the industry together from the student level to the master technician with training and leadership experiences that will not only improve their technical knowledge, but advance their business management skills as well.
“Offering the access to supporting sponsors of ASA is crucial to both their success and ASA-CO’s success in this increasingly complex industry.”
Pellman told Auto Inc he thanked the association’s “valued sponsors” for their support of ASA Colorado and the ASA Colorado Summit. “Without their commitment to the automotive professionals in our region and financial support, we could not offer this fantastic training event and ongoing training throughout the year.
“It’s all part of building our automotive community through networking and community activities that elevate the level of professionalism and ensure success.”
Lincoln Tech’s state-of-the-art 60-bay, 20-classroom facility served as the venue, which offered attendees hands-on learning opportunities and the opportunity to network and recruit young talent, as well as speak with event exhibitors and sponsors. It was the third year the event has been held at the school.
TopGolf in Centennial
Also new this year was the addition of the Leadership conference at TopGolf in Centennial on Jan. 25. The keynote speaker was Larry Linne, the local Colorado author who wrote the bestselling book, “Make the Noise Go Away,” sponsored by ATI, which talks about the power of having an effective second-in-command. He also kicked off The Summit as its keynote speaker on Saturday.
NAPA Auto Parts sponsored the closing party event at Unser Karting on Jan. 26, which featured free food and racing, two bar tickets, pool tables and mini bowling.