Taylor Pickering, marketing director at Pickering’s Auto Service and ASA Colorado board member, briefed attendees on the successful re-brand of the association’s new website.Brad Pellman outlines the successes of the past year and national alignment for 2019.ASA Colorado members test the structural quality of the bikes they built. The bike build was held at the end of the annual meeting to support a local charity that will gift them to families in need over the holidays.

ASA Colorado outlines plans for new year with training initiatives

Association discusses what’s new for the Summit training event in January and coming year

Denver—ASA Colorado is expanding and growing its training program for 2019, built on the successes of the past year.

“We’ve been offering opportunities to attend individual training events, many of which are owner/manager focused, but they can expand into more in-depth training,” said Brad Pellman, ASA Colorado chairman, at the association’s recent annual meeting at Advance Auto Parts DC in Denver.

Pellman and other ASA Colorado board members provided a big-picture account of the association and stated that its goal is to provide increased services to its members in the new year. Members are encouraged to contact the board with suggestions for 2019.

“Our goal is to keep expanding and bring opportunities because vehicles are evolving very quickly and our technicians need to be well trained,” Pellman said. “It’s not enough to just work on cars every day, we need knowledge and partnerships, such as with NAPA, TechNet, and BG Products.”

In addition to regularly scheduled training opportunities, the Summit is ASA Colorado’s premier annual event.

“We’re growing our training, which is what a lot of our Summit is about. Our goal at this year’s Summit is to provide training for everyone in the shop, from service writers to techs and managers. The Summit is an excellent, cost-effective event to attend without having to fly staff anywhere or stay in overnight accommodations if they elect not to,” he said.

Board member Bryan Gossel added that last year’s Summit drew shops from Washington and Texas for the training, which takes place at Lincoln Tech in Denver. The school is a large supporter of ASA Colorado, and provides the association its facility for the event.

Board member Judi Haglin reported that the association expects to increase Summit attendance, which will take place on Jan. 25-26, featuring a lineup of new speakers, topics, and prize giveaways to support the ASA Colorado Scholarship Opportunity fund. It also will feature its first owners and managers’ leadership conference at Top Golf in Centennial.

More than 25 classes will be offered, with dedicated learning tracks for technicians, service advisors, managers and owners, taught by industry-leading trainers, including a new ADAS recalibration and repair training course, which Pellman said is increasingly relevant in mechanical repair shops.

“Many classes are three hours in the morning and will be repeated in the afternoon to expand opportunities for attendees,” Haglin said, adding that there’s been increased interest for diesel and hybrid classes.

In addition to the Summit, ASA Colorado also provides classes throughout the year, said Stacia Hamp, chair of the education committee. “Right now, they’re focused on owners, managers and service writers, and average one class a month. For 2019, ASA Colorado is continuing to expand its training area from Denver to Grand Junction and Fort Collins.”

The association will also build upon relationships it began in 2018 with NAPA Business Development Group (BDG) and TechNet to bring in the industry’s top trainers. Spanish-language classes are also planned for 2019.

“Shops are beginning to realize that they can’t be successful on their own,” Haglin said, “and that they need other shops to communicate and share ideas with. It’s important to build relationships with other shop owners. There’s enough work out there for everyone and we need to work together in order to thrive. One way of doing that is by joining ASA Colorado.”

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.