LHM Colorado Jeep opens with wholesale parts department
Aurora, Colo.—Larry H. Miller Dealerships has opened Larry H. Miller Colorado Jeep on the Havana Motor Mile in Aurora after undergoing a $4 million rebranding and complete reconstruction of its former LHM Colorado Chrysler Jeep dealership.
“We were a Chrysler Jeep Fiat store just six months ago, and now we’re Denver’s first standalone, remodeled store exclusive to Jeep,” said John Mathieson, general manager, adding that it is also fourteenth in the country and the second in the state. “It gives us a leg up on service, parts and the Jeep brand — we’re now specialists of the brand.”
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At a glance
• Parts is 3,800 square feet
• Inventory: $600,000
• Delivery radius: Denver-metro and beyond
• Mechanical service bays: 17
• Facility size: 34,339 square feet on 6.5 acres
• Collision Center: 18,700 square feet
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(The other Jeep standalone dealership is in Boulder, another is being built in Fort Collins.)
The store, which opened this month in June, also features a single-lane service drive and 17 service bays, as well as a collision center.
The retail “parts boutique” will feature Jeep accessories and lift kits among various other accoutrements for the brand. The retail space is purposefully designed to exude the outdoor lifestyle of Jeep enthusiasts, incorporating stone, brick and slate. It is a continued reflection and theme of the dealership’s exterior of dark gray slate and wood, evoking the Colorado outdoors.
“It has a very ‘Jeep feel,’ Rocky Mountain motif to it,” Mathieson said.
Eric Archuleta, wholesale parts manager, who has been in the industry for 20 years, oversees a Mopar parts inventory of $600,000, most of which is mechanical, though some collision parts are available, fed through the nearby Mopar distribution center on Peoria and I-70. “We can get parts delivered here same-day or within 24 hours, as we’re likely the closest dealership to the DC, so we can get them delivered to customers ASAP. We take care them,” he said.
Archuleta staffs three parts specialists and has three trucks and drivers to deliver to shops throughout the Denver-metro area and beyond.
“If a shop is outside of that area, we’ll find a way to get them their parts, no problem,” he said.
FCA announced it will have standalone Jeep stores at some of its 2,529 dealerships in the U.S., and aims to see 300 Jeep-only stores nationally by 2020.
Mattieson added that the introduction of the highly anticipated Jeep Gladiator, in addition to carrying a large inventory of other brand standouts like the Wrangler, Cherokee and Compass, is also great timing for the new dealership.
“It’s a super exciting time for the brand.”