Moreland Auto Group to Add Four Brands to Motorplex at Centerra

LOVELAND, Colo. — McWHINNEY, Colorado-based real estate investor and developer with expertise in commercial, mixed-use, hospitality and multifamily assets and master developer of Centerra, joins Moreland Auto Group in announcing the planned addition of four car brands to Loveland’s Motorplex at Centerra. Moreland Auto Group recently purchased a 15-acre parcel at the Motorplex at Centerra with plans to operate a four-brand dealership.
Moreland Auto Group, headed by “Dealin’ Doug” Moreland, will build a regional Dodge, Chrysler, Jeep and RAM dealership at the southern end of the Motorplex at Centerra, bordering Interstate 25. With the four-brand dealership currently in the design phase, Moreland Auto Group is targeting a spring 2021 project completion.
The move will expand the offerings at the Motorplex at Centerra, bringing the total number of new car brands from eight to 12 in addition to used-car retailer CarMax. Located off Interstate 25 and Crossroads Boulevard within Centerra’s 3,000-acre master-planned community in Loveland, the Motorplex at Centerra is home to the largest selection of new and used cars and trucks in northern Colorado, with more than 100 acres of automotive retail and service space.
“We’re excited to bring our Dodge, Chrysler, Jeep and RAM brands to the Motorplex at Centerra,” said Doug Moreland, owner and president of Moreland Auto Group. “The location, visibility, selection and surrounding amenities are why customers come here from across northern Colorado and beyond to shop for and service their vehicles.”
Founded in 1980, Moreland Auto Group has eight dealerships along Colorado’s Front Range, one in Wyoming, two in Las Vegas and one in Arizona.
The Motorplex at Centerra features full-service auto dealers from leading manufacturers. Current dealerships in operation include MINI of Loveland, Mercedes-Benz of Loveland, Subaru of Loveland, King Buick GMC, Davidson-Gebhardt Chevrolet, Crossroads Hyundai of Loveland, Co’s BMW Center and CarMax Loveland.
“We’re pleased that Moreland Auto Group has chosen to bring four new brands to the Motorplex at Centerra,” said David Crowder, general manager of Centerra and vice president of community development for McWHINNEY. “The Motorplex at Centerra offers customers an unmatched selection of new and used cars and trucks, and the addition of Moreland Auto Group’s Dodge, Chrysler, Jeep and RAM brands further solidifies the Motorplex at Centerra as northern Colorado’s premier car buying and vehicle service experience.”
Colorado-based real estate investment firm McWHINNEY is passionate about creating great places and providing awe-inspiring experiences. Since 1991, McWHINNEY has developed more than 6,000 acres of vibrant master-planned communities and more than 10 million square feet of vertical commercial and mixed-use properties in the Rocky Mountain region and on the West Coast. With offices in Loveland and Denver, McWHINNEY has been named Colorado’s “Developer of the Year” by the National Association of Industrial and Office Properties (NAIOP) and won the Urban Land Institute’s (ULI) Global Award for Excellence and the Denver Business Journal Real Estate Champions – Catalyst Award for Denver Union Station. For additional information, visit
About Centerra:
Centerra, an award‐winning 3,000‐acre master‐planned community located in Loveland at the heart of Northern Colorado, is a McWHINNEY development that was built on the belief that nature provides the perfect balance to urban planning. As a community designed to enhance all aspects of life, Centerra integrates neighborhoods with recreation, art, shopping and dining, business opportunities and medical services. Centerra offers Northern Colorado’s first lifestyle center, The Promenade Shops at Centerra; UCHealth - Medical Center of The Rockies, a state‐of‐the‐art 187 bed LEED gold‐certified regional hospital; and The Marketplace at Centerra, one of Northern Colorado’s largest contiguous shopping centers. This unique community is also home to High Plains Environmental Center, which oversees 275 acres of wetlands, open space and reservoirs within Centerra, and Chapungu Sculpture Park, a 26-acre park with more than 80 stone sculptures throughout. In 2018, Centerra became the first certified National Wildlife Federation (NWF) Community Wildlife Habitat in Colorado. Named Development of the Year by the National Association of Industrial & Office Properties’ (NAIOP) Colorado Chapter, Centerra embodies McWHINNEY’s purpose of creating great places and fabled experiences for people. For additional information, visit

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