Chris Carlson Hot Rods, of Mulvane, Kan., restored this 1949 Buick custom coupe.Caleb Luce of Luce Customs, in Albuquerque, N.M., custom built this modified 1964 Ford Thunderbird.

NAPA/Martin Senour unveils SEMA Show highlights

Warrensville Heights, Ohio—NAPA/Martin Senour was a hit among the estimated 140,000 attendees during the recent 2015 SEMA Show. Its booth provided something for all attendees from collision repair to shop professionals, jobbers and automotive enthusiasts. NAPA/Martin Senour SEMA Show highlights included:

• The unveiling/press conference of a 1949 Buick custom coupe, restored by Chris Carlson Hot Rods out of Mulvane, Kan.; it featured the Tec/BASE premium refinish system color Granite (PCRS23) of the Martin Senour Rod & Restoration Color Deck on the exterior and Dark Blue Denim (PCRC30) for the engine and wheels.

The 1949 Buick is Carlson’s third SEMA Show vehicle in the NAPA/Martin Senour booth. It was chopped 3½ inches in front and eight-inches at the rear of the deck lid. The car featured unique shaved door handles and custom items like its inner fenders, core support, dash, floor and firewall. There was a TCI Mustang II front end and four-link rear with a Curry differential, a pancaked and pie-cut hood, rear fenders molded to the quarter panels and its front and rear bumper were even sucked in.


• The other unveil featured a custom build of the Dir-T-Bird (an intensely modified 1964 Ford Thunderbird), by Caleb Luce of Luce Customs in Albuquerque, N.M.

The build featured a modified OEM tri-stage, complete with a unique midcoat, painted in the Vortex premium waterborne refinish system. It had a full 2000 Corvette chassis with a 500 HP lq4 engine. “The Bird’s” frame, floor work, interior, trunk, engine bay, head tunnels, front and rear fascias were all hand-formed steel. The body was widened three inches and functional brake cooling scoops were built. The car was just shy of 18-feet long and about 3.5-feet tall. It had a custom three-stage paint job with a rally stripe wrapping everything inside and outside of the car. It also had a fully polished stainless exhaust system.


• In addition, there was a well-attended meet-and-greet autograph session with NHRA Superstar Ron Capps, driver of the NAPA Auto Parts Dodge Charger R/T funny car. Capps’ 20-year career highlights include 45 wins, 90 final rounds reached and a top speed of 320.89 MPH.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.