PPG updates and expands Web-based application Paint It capabilities

Strongsville, Ohio—PPG Automotive Refinish has updated and enhanced Paint It, the Web-based application used by distributors and collision centers to identify the correct color for vehicle repair and refinish. Theapplication was successfully introduced to North America in March 2012 and is now available worldwide. Collision industry professionals using PPG, NEXA Autocolor and Maxmeyer brand products now have free 24/7 access to the most current automotive color information.

Paint It updates include smoother functionality and a faster search feature that generates color identification results through OEM, usage (wheel, trim, etc.) and model-year cues. Color palettes have been expanded and can be referenced on a geographic or country-specific basis. Additionally, Paint It is tablet-friendly and can be used wherever there is an Internet connection.

“When we launched Paint It, we were happy with how well it was received,” said Mary Kimbro, PPG global color director. “PPG customers immediately saw its benefits: a free Web application that makes the process of vehicle color identification easier and more streamlined.”

No special software or subscription is required. Paint It displays digital images of vehicle manufacturer colors with corresponding model information allowing technicians to quickly identify specific colors. Images and data are linked together for simple and easy search results. Once a color is identified, distributors, collision shop owners and paint technicians looking for a vehicle’s color information can retrieve formulas through the password-protected Colormobile computer software.

PPG brand customers can access Paint It through www.ppgpaintit.com; Nexa Autocolor brand customers can use www.nexaautocolorpaintit.com and MaxMeyer brand customers can visit www.maxmeyerpaintit.com.


Parts & People

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