With the addition of the repair shop telematics products, Innova now has a complete suite of telematics devices for fleets, service facilities and the consumer.

Innova to launch telematics devices designed for repair shops

Las Vegas—Innova, which recently acquired Aftermarket Telematics Technologies, is launching two repair shop products: a dongle-based telematics device and a blue tooth device that shops can provide to customers so service facilities can compete with OEM telematics.

“Until now, aftermarket repair shops didn’t have a tool to compete with OEM telematics,” Innova Account Manager Bryce Wilson said. “Shops can get a ‘back-door’ look at customer vehicles to see if they’re due for an oil change, new brakes or tires, or if there’s a check engine light on, for example, as well as determine predictive failures. Shops can constantly monitor vehicle health.”

With the addition of the repair shop products, Wilson said Innova now has a complete suite of telematics devices for fleets, service facilities and the consumer. The new products’ prices are structured so that shops will be able to give the devices away to their customers, if they choose.

“By having customers install them, shops can jump on the parts and services needed to maintain and repair their vehicles and generate sales. It’s all about customer retention and growing business,” he said.

As the data is shared, shops can also target and customize specific marketing and coupons to customers. “They have the ability to capture the sale before anybody else has an opportunity,” Wilson said, adding that service notifications can be sent as a text or email.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.