ASA partners with Kukui to enable shops to build competitive websites

North Richland Hills, Texas—The Automotive Service Association has joined forces with Kukui as its latest Sponsored Benefit Provider. ASA Sponsored Benefit Provider companies provide special-priced member services and products to ASA members to help offset their everyday business costs.

Kukui provides businesses a custom marketing website platform that integrates with each business’ point of sale system, which provides Kukui’s clients with quantitative data showing their return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.

“Throughout my career, I have been personally impressed with ASA,” said Todd Westerlund, CEO of Kukui. “The organization has stood as a stalwart of leadership in the service and repair industry. Being able to add Kukui’s member benefit to the long list of outstanding supporters is an honor.”

According to the ASA-Kukui agreement, ASA members:

• Will receive an annual rebate of $295 to apply toward the cost of national membership in ASA

• Will receive an annual savings of $1,800 when they sign up for the Kukui program

• Will receive a 50-percent discount on a one-time setup fee.


For more information about the new member benefit, visit Kukui’s profile at, an online benefits portfolio.

Ray Fisher, ASA executive director, said ASA is proud to welcome Kukui as its latest Sponsored Benefit Provider. “This benefit alone will cover the annual dues for those members taking advantage of the Kukui program and continue the ASA tradition of offering world-class benefits to our members. We’re proud to welcome Kukui to the ASA family.”


Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.