Pickups dominate specialty market

Diamond Bar, Calif.—Industry sales for the specialty-equipment market, including the pickup segment, continues to grow. In 2017, industry sales reached a new apex of $43 billion with overall sales increasing 4 percent, which continues a multi-year trend, stated Gavin Knapp, SEMA’s director of Market Research, in the 2018 SEMA Market Report.

As the economy has enjoyed continued growth since the economic downturn, so has the specialty-equipment market and all signs point toward that trend continuing through 2018. Discretionary spending by truck and off-road enthusiasts are up, as are overall sales of pickups ($12.44 billion market size; 53.9 million vehicles), which are dominating the market as small cars

(2.54 billion market size; 29 million vehicles) and mid-range cars (6.64 billion market size; 63.7 million vehicles) decelerate in sales. According to the SEMA report, pickup upgrades are the largest sector of the specialty-equipment industry and account for 29 percent of total retail dollars.

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