SEMA introduces Wheel and Tire Council Ride Guides for Ford F-150, Chevy Silverado and Mazda3

Diamond Bar, Calif.—Determining the most appropriate wheels and tires is easier with the use of the SEMA Wheel and Tire Council (WTC) Ride Guide, an easy-to-use manual that includes technical test data regarding the effects of plus-sizing wheels for select vehicles.

The guides are designed to equip sales staff with data-supported comparisons to assist consumers in understanding how plus-sizing will affect the ride and handling of their vehicle. The goal is to better understand the changes of vehicle handling dynamics in relation to the customization of wheels and tires.

The information contained within the brochures was researched and provided by the Clemson University International Center for Automotive Research (CU-ICAR).

“The purpose of these guides is to provide sales staff with the data they need to help a customer make an informed and confident decision on the purchase of their new wheel and tire package,” said WTC Senior Council Manager Clayton Drescher. Included is easy-to-read data on such common tire performance criteria as Ride Comfort, Road Grip, Steering Firmness, Directional Response and Steering Speed.  Based on a customer’s preference in each category, a wheel and tire package can be selected that will meet their wants and needs.   

Guides have been created for two of the most-customized sectors with the ninth generation Ford F-150, representing the full-sized pickup truck segment, and the 2014 Mazda Mazda3, representing the front-wheel drive compact sedan sector.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.