Shops can participate in Fall Car Care Month by visiting CarCare.org

Events raise community awareness of shops, while growing bottom line

Bethesda, Md.—A quick visit to www.carcare.org can help shops, stores and auto care organizations get started with plans for Fall Car Care Month vehicle check events.

“Hosting a community car care event is a ‘no-pressure’ way to interact with current customers, attract new ones and demonstrate how an investment in auto care will keep their vehicles running better and longer,” said Rich White, executive director, Car Care Council. “The Car Care Council has the tools to help local businesses take advantage of this valuable opportunity. All it takes is a quick trip to carcare.org to learn more.”

Inexpensive to conduct, community car care events can raise awareness of a shop’s business in the community, while growing its bottom line at the same time. To view a video on how to host an event, visit www.carcare.org/industry-participants/host-an-event. Shops can register an event on the Car Care Council’s website and request up to 100 inspection forms free of charge. The council has a map feature to make it easier for motorists to find an event in their area.

To make an event more visible, the Car Care Council will promote registered events through its various social media platforms, including Facebook, Twitter and Pinterest. “Be Car Care Aware” point-of-sale materials can be ordered through the council’s online catalog. Popular items include “Car Care Month” and “Event Today” banners. In addition, the council’s Car Care Guide can be ordered in bulk, ensuring shops have a popular give-away item on hand for attendees.

To learn more about Fall Car Care Month and other ways to get involved with the “Be Car Care Aware” campaign, visit the Car Care Council’s Industry Tool Box at www.carcare.org/industry-tool-box.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For more information, visit www.carcare.org.

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.