The Hool Brothers wrapped the 2017 season with a seventh-place finish in the National Lucas Oil Series points standings. Highlights include three semi-final finishes; three-second place finishes and a win in Richmond, Va.

SK Professional Tools completes strong 2017, plans for continued product innovation in 2018

Wyoming-based Hool brothers of K&K Motorsports continues for 2018 NHRA season

Sycamore, Ill.—SK Professional Tools announced it has completed a successful 2017 with the debut of e-commerce and expansion of its mobile distribution network. Company spokespeople said those developments and achievements have management eager to jumpstart 2018 with new product innovations and extended industry partnerships.

“We’re focused on designing, engineering and manufacturing superior tools and providing an industry leading shopping experience for today’s auto techs,” said Jim Davidson, general manager of SK. “Last year we made it easier for techs to find and shop for our tools online, while at the same time growing our mobile and brick-and-mortar distribution networks. We also invested heavily in R&D and manufacturing processes.

“We’ve seen phenomenal results, with record-high fill rates, growth in our industrial channel, and several foundational products launching between the end of last year and the first quarter in 2018.”

Shops can anticipate the release of additional new product lines in early 2018, including the new DT series ratchet, a technological upgrade to the existing classic ratchet.

 

NHRA Hool Brothers partnership

SK announced it is continuing its relationship with K&K Motorsports for the 2018 NHRA season. The Casper, Wyo.-based Hool brothers of K&K Motorsports compete in the Top Alcohol Funny Car division of the NHRA. The Hool Brothers wrapped the 2017 season with a seventh-place finish in the National Lucas Oil Series points standings. Highlights include three semi-final finishes; three-second place finishes and a win in Richmond, Va.

“We are very excited to continue our support of K&K Motorsports and the Hool brothers,” Davidson said. “Since 2014, we’ve been the primary sponsor and tool provider for their racing operations. The Hool brothers exemplify our family values and have played an integral role in showcasing how our tools truly hold up in high-stress, fast-paced environments.”

K&K Motorsports Crew Chief Kevin Hool, said, “SK has truly been a valued marketing partner and we are thrilled to sign with them as our primary partner again for the 2018 season. The support we receive from SK has been first class in every way. We hope to continue the momentum of the past 4 years and help build SK to the premier tool brand in America and beyond. SK and K&K Motorsports together, are in a perfect position to make that happen.”

Parts & People

Parts & People is published monthly by Automotive Counseling and Publishing Company, Inc., a Colorado corporation, P.O. Box 18731 Denver, CO 80203, 303-765-4664. President-Lance Buchner. Founded by Lance Buchner and Dave Lucia.