Snap-on Franchisee Conference draws record crowd in company’s 95th year
Kenosha, Wis.—The Snap-on Franchisee Conference (SFC) drew record-setting attendance for its annual gathering, showcasing industry-leading tools and innovation to deepen Snap-on’s customer connection, as well as productivity solutions to enhance the profitability of franchisees. The three-day business conference brought together Snap-on Tools franchisees for insight, information and celebration shared by company leaders, associates and business partners. Held in Washington, D.C. this year, the company’s 95th Anniversary offered the opportunity for attendees to celebrate the successes of its past while looking forward to a prosperous future.
“Snap-on franchisees are at the core of the sustained business success Snap-on has enjoyed throughout our 95-year history,” said Tom Kassouf, president of the Snap-on Tools Group. “They are dedicated to serving their customers who depend on Snap-on tools for critical tasks, as many of them have done for decades. Sharing time and information with our franchisees is one of the highlights of the year for all of us. And, meeting in Washington, D.C., a place recognized for its history, is fitting for a great American company like Snap-on.”
More than 8,000 attendees, including representatives of more than 3,000 routes, took part in the SFC this year. Snap-on franchisees toured the product expo, learning directly from those who develop and produce the tools most preferred by technicians. They also attended seminars on techniques for advancing their businesses; which included hands-on demonstration experiences, as well a sharing of best practices amongst franchisees.
“Snap-on Tools franchisees are a dedicated group of independent entrepreneurs working toward achieving success for their customers and their own families. Our vision for SFC remains that every franchisee comes away equipped with knowledge and information about Snap-on products and programs that will support the choices they make to grow and develop their business,” Kassouf said.
Highlights of this year’s conference included the debut of new large tool sets tailored to every level of technician expertise and specialty; a custom tool storage configurator dubbed “The Ultimator”; a “Party on the Potomac” featuring Grammy-nominated music group Smash Mouth; “Snap-on Saturday Night,” an exclusive evening at Udvar-Hazy Air and Space Museum; and the giveaway of two high performance ATVs.